Millionaire Car Salesman Podcast

 Gene Lopez has 40 + years in the automotive industry starting as a car salesman. He explains the industry prior to social media and the internet era. He speaks of times when advertising was done through newspapers and referrals. Before Gene became a GM, he was a closer and sales manager. He later gained experience in the finance department and worked his way up inside the dealership. Gene was just about in every position you could think of within the dealership he worked hard and in return, it paid off. Today he is not only a GM at Criswell Nissan but he also gained a reputation as a fixer. He has been called into dealerships to make them more profitable, he has worked with management to maximize their success. You will hear how the automotive industry has evolved over time and what steps are necessary to exceed your own goals.  Book recommendation:  Who Moved My Cheese? by Spencer Questioned Asked:  As someone in the industry for over 40 years, what would you advise to any car salesman, saleswoman.? How m