In The Sauce

Paul De Joe is Co-founder of MUD\WTR, a DTC coffee alternative made of functional ingredients. On this episode of ITS, Paul and Ali talk all about hiring: What to avoid, how to map out the process, and why, as Netflix says "Culture is who you let go." Hint: this is a MUST listen if you're growing your team.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melanie Masarin is the founder of Ghia, a spirit-free aperitif designed to change the way we think about drinking and socializing. On this episode of ITS, Ali and Melanie talk about Ghia's launch this past June, the non-alc market, and how Melanie's turns at Dig Inn and Glossier informed the Ghia brand.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Roxana Saidi is the founder of Tache, the first true pistachio milk in the United States. On this episode of ITS, Roxana tells Ali about Tache's 5-yr long journey from idea to product launch, why cracking the supply chain puzzle is a lot, but worth it, and how she plans on competing in the big bad world of alt milk.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ashley Jones is Director of Retail Execution at Dirty Hands, a company that makes over 3,000 visits a month to top grocery stores across the country, ensuring that your product is on shelf, priced correctly, ordered regularly, and has optimal real estate. On this episode of ITS, Ashley and Ali talk about the importance of building relationships on the grocery store floor, how brands can optimize sales, and why getting a ""yes"" from a buyer is just the beginning.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Miguel Leal is the Chief Marketing Officer at Cholula, the hot sauce brand that sold to McCormick in November for $800m. Miguel has led declining brands through incredible turnarounds over the course of his career, and built marketing teams at KIND, Kettle Chips, Pop Secret, Diamond nuts (and more!). On this episode of ITS, Miguel walks Ali through the key tenets of marketing. From the importance of insights and focus, to building a great team, every minute of this episode is packed.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Frommer is the founder and editor in chief of The New Consumer, a publication about how and why people spend their time and money. On this episode of ITS, Dan walks Ali through a new survey (published today!) on consumer shopping habits and behaviour, his analysis of what's changed permanently, and what it all means for emerging CPG brands. This final episode of 2020 is a must for anyone building a brand post COVID. The survey is available at newconsumer.comHeritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ali Bonar is founder and CEO of Kween, the organic, nut and allergen-free granola butter that tastes like a creamy version of cinnamon Teddy Grahams, but is actually good for you. On this episode of ITS, Ali and Ali talk about the challenges and opportunities, both from a production and a marketing perspective, of bringing something entirely new to the market.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emmett Shine is Co-founder at Pattern Brands, a family of brands with the mission of finding more enjoyment in daily life. In 2019, Emmett and his team closed their iconic branding agency, Gin Lane (think Sweetgreen, Quip, Harry’s, and Care/Of) and created Pattern, where they set out to build their own brands. On today's episode of ITS, Emmett talks about that transition, what he's learned while building Equal Parts and Open Spaces, and what he means by intimacy at scale. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marisa Zupan is founder & CEO of United Sodas of America, the gorgeous, naturally sweetened sodas that look like an art installation. On today's episode of ITS, Marisa and Ali talk about brands as conceptual spaces, the connections between strategy and creativity, and how clarity and vision are at the foundation of all great brands.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalie Smid is Growth Manager at Lunar Solar Group, an e-commerce and digital growth consultancy that works with brands on their digital strategy. On today's episode of ITS, Natalie and Ali trace back their working relationship to the day after Expo West was cancelled and the Haven's team realized the only way they'd build awareness in 2020 was digitally. With no demos or events, a lot was riding on digital, and wholesale brands need to hop on the digital train, pandemic or not.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Corey Rateau is Senior Category Manager at Good Eggs, the e-commerce grocery business beloved by the Bay Area. On today's episode of ITS, Corey walks Ali through what buyers are looking for from brands. They discuss how choosing new brands is a fraction of a buyer's job, and how brands need to identify the role our product will play in a store's assortment.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben Goodwin and Eli Weiss are the Founder/CEO and the Customer Service Director of Olipop, the low sugar, prebiotic, fiber-rich healthy soda alternative that is, as they say “Killing it!” On this episode of ITS, they talk with Ali about the difference between customer service and customer experience, how expanding your team requires "depth charges," and why self awareness is critical for a founder, but also a company.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chuck Cotter leads the Food, Beverage, and Consumer Products industry group at the Law Firm Holland and Hart, advising companies of all sizes and stages. On this episode of ITS, Chuck breaks down the differences between LLCs and C-Corps, how to talk to your team about equity, what to think about as you raise capital, and the general state of CPG today.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kerrigan Behrens is the Co-CEO and Co-founder of Sagely Naturals, a CBD wellness company that sells in 10 thousand stores, including Ulta, CVS and Sprouts. On this episode of ITS, Kerrigan and Ali talk about the foundation that Sagely has been built on: A clear reason to exist, an underserved (unexpected) market, and a brand identity that has never wavered.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce  by becoming a member!In the Sauce is Powered by  Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jen Ross and Cristina Ros Blankfein, are co-founders of Swoon, zero sugar cocktail mixers and syrups, and now!, ready-to-drink sugar free lemonades. On this episode of ITS, Jen and Cristina talk Ali through rebranding to expand into the ready-to-drink set, how it all comes down to relationships, and why listening to your super fans can be your super power.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Coulter Lewis is the Founder and CEO of Sunday, a sustainable lawn care company that is uprooting a massive industry. On this episode of ITS, Coulter and Ali talk about what it means to fully reinvent a category, how new e-commerce brands aren't just about convenience and cost anymore, and why above all, our job is to Interpret what our customers need and then go beyond what they would ask for.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ayeshah Abuelhiga is the Founder & CEO of Mason Dixie Foods, the company taking on the Pillsbury dough boy one better-for-you biscuit at a time. On this episode of ITS, Ali and Ayeshah discuss how her Minority and LGBTQ-owned company is redefining Southern food, why the most important key to hiring is your authenticity and how consumer research can truly save the day.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sandra Velasquez is the Founder of Distro 101, a class focused on the nitty, gritty skills of grocery sales, distribution and merchandising. She is also the NYC Area Sales Manager for Van Leeuwen Ice Cream and National Sales rep for HiBAR, the plastic-free hair care brand. On this episode of ITS, Sandra walks Ali through the ideal cold-email to a grocery buyer, why it's not about you or your product, and above all, how sales is about service and support.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thecla Schaeffer is the Marketing Magic Maker (Head of Marketing) at Tony’s Chocolonely, the big, bold, bright Dutch chocolate bars on a mission to make the chocolate industry more equitable and entirely free of child labor. On this episode of ITS, Thecla and Ali talk about how Tony’s became the market leader in the Netherlands, as well as the most sustainable brand in the country, by being distinctly untraditional at every turn. They talk about growing a purpose-driven brand in the US, and what all brands need to do well in the age of too much distraction.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.