In The Sauce

Matt Weiss is the founder and CEO of Rind, the innovative, whole fruit, snack brand popping up all over the place! On this episode of ITS, Matt and Ali talk about sales channels, the rise of express e-commerce, how to think about all the emerging marketplaces, and what emerging brands can gain (beyond sales) as the market offers us more opportunities and places to get a product into the market.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ilan Nass is the Chief Strategist at Taktical, the marketing company that helps brands scale through Cross Channel Strategies, Creative Storytelling, and Efficient Media Buying. On this episode of ITS, Courtnie guest-hosts and asks Ilan ALL the questions: What is/how do emerging brands optimize SEO, how do brands maximize ads and set reasonable expectations, and after all the hoopla, what the heck happened with IOS14?Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sashee Chandran is the founder and CEO of Tea Drops, the organic, ground leaf teas that dissolve into your cup - no bag or infuser needed. On this episode of ITS, Sashee and Ali talk about sales channels and alignment - not every product makes sense in every channel, and every product has a few channels that really make sense. They also chat subscription, why it can be huge for a brand, but why it also requires more attention than you think.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Margaret Wishingrad is Co-Founder and CEO of Three Wishes, the cereal that is revolutionizing breakfast aisles in grocery stores across the US. On this episode of ITS, Margaret tells Ali how Three Wishes is building through grocery stores, optimizing organic marketing rather than ads, and focusing on one very basic consumer change.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Caroline Cotto is the Co-Founder & COO of Renewal Mill, an upcycled food company fighting climate change. Azora Zoe Paknad is the Founder of Goldune, a new e-commerce brand and marketplace making sustainability more fun, more inclusive and more digestible. On this episode of ITS, Ali and her guests talk about expanding the consumer perception of sustainability, driving people toward more conscious consumption in a more inclusive way, and what founders can do to build real sustainability into their cultures early on.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chitra Agrawal is Co-Founder of Brooklyn Delhi, the Indian condiment company she grew out of a thriving food blog and cookbook. On this episode of ITS, Chitra and Ali talk about consumer education, when a founder needs to get out of the kitchen, and what it's like (or how to manage) working with your husband.Image courtesy of Liz Clayman.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

LeShaun Smedley is the Manager of Corporate Supplier Diversity for the Kroger Company. He leads the effort to build a more diverse, equitable supplier base for the $121 billion grocery company that has over 2800 stores with 11 million customers a day. On this episode of ITS, LeShaun tells Ali how Kroger works, what we can bring to the table as emerging brands, what homework we need to do before engaging with Kroger, and why diversity is a massive strategic driver for Kroger.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mayssa Chehata is the founder and CEO of Behave, the low-sugar gummy bears made with better-for-you, all-natural ingredients and elevated flavors. On this episode of ITS, Ali and Mayssa talk about balancing market validation with gut instinct, why partnerships need to be focused on true value for everyone, and why feedback is the key to your success.If you count on HRN content, become a monthly sustaining donor at heritageradionetwork.org/donate.In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Annalea Krebs is the founder and CEO of Social Nature, a product discovery and trial platform that helps emerging brands reach consumers, and build a loyal community. On this episode of ITS, Annalea and Ali discuss how Social Nature reconciles two seemingly opposing rules: Sampling is still critical and yet most brand discovery  starts online. For wholesale-first brands, or DTC brands looking for a brick and mortar strategy, this episode is a dream.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Strickland, National Director of Alternate Channel Sales at Tessemae’s. On this episode of ITS, Eric and Ali talk Sales: form big picture strategy and the importance of a guiding WHY, to the details of a sales deck.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nona Lim is the Founder and CEO of Nona Lim, everyone’s favorite fresh Asian broths, noodles and stir fry kits. On this episode of ITS, Nona tells Ali a story of pivoting, observation, grit, and quick thinking — all of the skills she needed as a competitive fencer — and how she applied them to building the innovative brand she leads today.  Heritage Radio Network is a listener supported nonprofit podcast network. Support Inside Julia's Kitchen by becoming a member!Inside Julia's Kitchen is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

‘Yemisi Awosan is the Founder of Egunsi Foods, a ready-to-heat soup, starter, and sauce brand inspired by West African ingredients. On this episdoe of ITS, 'Yemisi tells her story and she and Ali talk about being a more private founder in the entrepreneurial world of ego and personality.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lola Adeyemi is Founder of "It’s Souper” a line of Afro-Fusion Soups & Sauces currently sold online and in Canada. On this episode of ITS, Lola and Ali talk about the beginning: What is it really like to go from idea to product to sales and why confidence is not about bravado but about trust in what you're building.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gail Becker is Founder and CEO of CAULIPOWER, the powerhouse company that has become a household name in 3 years. On today's episode of ITS, Gail and Ali talk about thinking big, listening to your customers and knowing when to say "no." Listen all the way through for a surprise.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Armando Fuentes is a clinical psychologist who leads workshops and seminars focused on mental health, diversity, equity, and inclusion. On this episode of ITS, Armando and Ali discuss why DEI work is important, especially as early-stage companies begin to shape their values, and how to approach it.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Megan Bent is the founder of Harbinger Ventures, an investment firm specializing in early-stage consumer brands led by exceptional female or mixed-gender founding teams. On this episode of ITS, Megan and Ali talk about the state of the CPG industry and what founders in today's environment can do to build smart companies with solid fundamentals, strong voices, and clear value for consumers.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jamila Owens-Todd is the owner of Golden Grocer, a natural health food store in St. Louis that has served the community for 40 years. A practicing Naturopath, Jamila took the helm at Golden Grocer after years of sending her patients there, just before COVID changed everything. On this episode of ITS, Jamila tells Ali her story, the story of Golden Grocer, and how she sees her store as a force of healing, not only for her community, and not only physically.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Foraker is Co-Founder and CEO of Once Upon a Farm and has spent more than 30 years in the natural and organic food industry, running businesses (Annie's for one) with a sharp focus on sustainability and social responsibility. On this episode of In the Sauce, John shares his hard-earned wisdom about the natural food industry: From mission and core consumers to dealing with grocery buyers and trade spend. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Monisha Khushalani is CFO at Hu Products, the better for you snacks company known for their chocolate bars and hunks. On this epiosode of ITS, Monisha walks Ali through the finance piece of the puzzle: Accounting, modeling, cash flow, and more. And Monisha should know, she has led 3 companies through aquistions by the CPG "Big Guys," including Sir Kensington's sale to Unilever and Mondalez's recent purchase of Hu. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marissa Dobbins and Courtnie Beceiro are the General Manager and Brand Director at Haven's Kitchen. With Ali on vacation this week, the two of them take over ITS to talk about their experience leaving Fresh Direct to build a start up, their management styles, and how to work with a Founder (hint: learn how to say "no" to them...).Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.