In The Sauce

Alex Center is a designer and founder of the branding company CENTER. Prior to building his own studio, Alex worked at Coca-Cola, where he became Design Director, for 11 years. On this episode of ITS, Alex and Ali talk about what makes iconic brands magical, why packaging is just one part of a larger ecosystem (hint: you must also have a great product and the people are key), and why the best brands make you feel like a superhero.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.