In The Sauce

Trevor Smith is the founder and CEO of Snack Jones, a next-generation snack box offering a curated box of better-for-you snacks delivered to your doorstep.On this episode of ITS, Trevor shares why it's important for founders to celebrate the tiny wins, what he means by "hear everyone and listen to no one," and why there really is no top of the mountain.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Starr Edwards is the Founder of Bitchin Sauce – the vegan dips and sauces that sell like hot cakes and get more popular every day. On this episode of ITS, Starr tells Ali the story of Bitchin', what makes the brand resonate so deeply with consumers, and how they've kept true to the core business and their identity while growing exponentially.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In the Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In the Sauce is powered by Simplecast.See Privacy Policy at

Essie Bartels is the Founder of Essie Spice, spice blends that combine the seasonings of her native Ghana with the flavors from her travels around the world. On this episode of ITS, ali and Essie talk about representation — how Essie's business is about more than spices — and why research and gut instincts need to work together as you build your business.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In the Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In the Sauce is powered by Simplecast.See Priv

Amrit Richmond and Steven Vigilante are friends and CPG gurus who created Indie CPG - a global community of over 250 brand founders. On this episode of ITS, Amrit and Steven talk Ali through some of most common mistakes founders make, as well as some of the common strategies that work, and trends they're seeing across CPG products, categories, fundraising and more.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce  on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simpleca

Vanessa and Kim Pham are the founders of Omsom, the DTC ready-to-use meal starters packed with the aromatics, seasonings, and oils at the foundation of many Asian dishes. On this episode of ITS, Kim and Vanessa share their story, their views on food appropriation, and how Omsom  is helping make Asian condiments feel representative of the changing DNA of the US.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce  on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.S

Ibraheem Basir is the Founder of A Dozen Cousins, a line of ready-to-eat beans using delicious recipes from Black and Latino cultures. On this episode of ITS, Ibraheem and Ali discuss the gap between food culture and the (very crowded) world of "natural products," and how A Dozen Cousins is built to bridge that gap. Ibraheem also shares how his experience working for Annie's and General Mills has shaped the way he's building his business.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce on the air: become an HRN Member today!

Allison DeVane is founder of Teaspressa, the company that created coffee-inspired tea blends, designed to make tea drinks like lattes just like their espresso counterparts. On this episode of ITS, Allison and Ali discuss the assets and liabilities of building brick and mortar businesses alongside CPG products, especially as COVID-19 continues to threaten retail.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce  on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered by Simplecast.

Alli Ball is a grocery buyer turned consultant, and the creator of Retail Ready, an online course food CPG founders. Alli is also host of Food Biz Wiz, a podcast about wholesale strategy.On this episode of ITS, Alli and Ali talk about what it takes to get products on the shelf, and keep them there. Step by step.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In the Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and

Chris Moe is the Co-founder and COO of Cartograph, an agency that creates custom solutions for 30 different brands to sell successfully on Amazon, including Lily’s chocolates, Justin’s nut butters and Fourth and Heart. On this episode of ITS, Chris breaks all things Amazon down for Ali, explaining the different ways to sell on the platform and the keys to success selling there.In March, HRN began producing all of our 35 weekly shows from our homes all around the country. It was hard work stepping away from our little recording studio, but we know that you rely on HRN to share resources and important stories from the world of food each week. It’s been a tough year for all of us, but right now HRN is asking for your help. Every dollar that listeners give to HRN provides essential support to keep our mics on. We've got some fresh new thank you gifts available, like our limited edition bandanas.Keep In The Sauce on the air: become an HRN Member today! Go to heritageradionetwork.org/donate. In The Sauce is powered

Sana Javeri Kadri is the Founder of Diaspora Co., the spice company on a mission to decolonize the spice trade. Sana started Diaspora in 2017 to create a radically new vision of how American consumers buy Indian spices. On this episode of ITS, Sana and Ali discuss appropriation versus appreciation and the power of ethical sourcing.HRN will be donating 10% of our membership drive proceeds from now until June 15 to the Philando Castile Relief Foundation. Visit heritageradionetwork.org/donate to make your gift.Image courtesy of Aubrie Pick.In the Sauce is powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicole Centeno is Founder and CEO of Splendid Spoon, the online meal delivery company that offers ready-to-eat, nourishing, plant-based smoothies, soups and grain bowls. On this episode of ITS, Nicole and Ali talk about how Splendid Spoon leaned into direct to consumer early on, the complexities of supply chain and how the lessons we learn from parenting apply to our businesses in ways we could never imagine.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel Sklaar is Founder of FINE & RAW chocolate, the Brooklyn- based raw chocolate company focused on sustainable ingredient sourcing and minimal processing. Daniel started Fine and Raw in a Williamsburg loft in 2007 and opened a factory in Bushwick 5 years later. Today, FINE & RAW is still going strong and 100% owned by Daniel. On this episode of ITS, Daniel and Ali talk about building organically, leaving room for creativity, and how too many people making decisions is usually a bad idea.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Sherwin and Jai Jung Kim, co-founders of HYDRANT, were each on their own path building hydration powders to take on Gatorade and the sports/energy drink categories. Then they met and decided to build Hydrant together and start selling their bright little packets of electrolytes online. On this episode of ITS, Jai, John and Ali talk about that partnership, how DTC companies expand into stores, strategy in the age of COVID and what's next for the company.In The Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ariel Pasternak and Atara Bernstein are the co-founders of Pineapple Collaborative, a company on a mission to connect and celebrate women who love food. What started as community builder, is now a full-fledged "lifestyle brand" as the duo launched their first pantry products DTC last year. On this episode of ITS, Ali, Atara and Ariel talk true community, shifting from a service business to a product business, and why "selling something" doesn't mean you're not building a true community.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special live episode of In The Sauce - Ali  joins Whole Foods Market Tribeca to celebrate women makers across the country who raise the bar! Recorded on February 27th, 2020: We hear from a diverse group of women how they have overcome adversity to create products we love. Our panelists include: Maria Loi of Loi, Pooja Bavishi of Malai, Homa Dashtaki of White Moustache, Essie Bartels of Essiespice,  and  Janie Deegan of Janie’s Life-Changing Baked Goods.In The Sauce is powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sylvie Charles is Founder and CEO of Just Date Syrup, the squeeze bottles of the pure, delicious sugar substitute made with Organic, California dates. On this episode of ITS, Sylvie shares the path that took her from medical school, through a major back injury, to building a chutney company and finally landing on Just Date. Life rarely goes the way we plan, Sylvie and Ali's conversation is focused on how to adjust to new realities, make thoughtful plans and ultimately build something sweet.In the Sauce is powered by Simplecast.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phillip Rivers is founder and CEO of Go Tetra, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers.In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Kirby is the Founder and CEO of Ithaca Hummus. On this episode of ITS, Chris tells Ali the story of Ithaca, how he's grown into 5000 stores without venture funding, and how he's managing the company during the current pandemic.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Fenster is the Founder and CEO of Propeller Industries, an "outsourced" CFO and accounting partner that helps close to 300 early-stage entrepreneurs build CPG companies. On this episode of ITS, Ali and her Director of Operations, Marissa, ask Chris what early stage companies need to be doing right now: From forecasting and cash management to protecting relationships with investors, buyers, and co-packers. Chris breaks down the best practices he's seeing founders employ and his predictions regarding the coronavirus and it's implications on the future.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabi Lewis and Greg Sewitz are the founders of Magic Spoon,the high protein, low carb cereal that has pretty much changed cereal forever. They've also been friends and business partners since college and Magic Spoon is their second company together. On this episode of ITS, Ali talks with Gabi and Greg about how founders can prepare themselves for the new reality of the Coronavirus.In the Sauce is powered by Simplecast.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.