Synopsis
Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Havens Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and I had a lot to learn. So, I started meeting everyone I know and respect who could advise me on production and distribution, sales and legal, PR and social media. Then, I started having those conversations here, as a podcast, so that other founders can learn from them as well. This is the story of Havens Kitchen Sauces. But its also the story of every growing brand. Because Were all In the Sauce.
Episodes
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Building and Recovery
20/04/2020 Duration: 01h01minSylvie Charles is Founder and CEO of Just Date Syrup, the squeeze bottles of the pure, delicious sugar substitute made with Organic, California dates. On this episode of ITS, Sylvie shares the path that took her from medical school, through a major back injury, to building a chutney company and finally landing on Just Date. Life rarely goes the way we plan, Sylvie and Ali's conversation is focused on how to adjust to new realities, make thoughtful plans and ultimately build something sweet.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Better Emails
14/04/2020 Duration: 56minPhillip Rivers is founder and CEO of Go Tetra, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers.In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building without the VC's
06/04/2020 Duration: 46minChris Kirby is the Founder and CEO of Ithaca Hummus. On this episode of ITS, Chris tells Ali the story of Ithaca, how he's grown into 5000 stores without venture funding, and how he's managing the company during the current pandemic.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building a House Made of Bricks
01/04/2020 Duration: 58minChris Fenster is the Founder and CEO of Propeller Industries, an "outsourced" CFO and accounting partner that helps close to 300 early-stage entrepreneurs build CPG companies. On this episode of ITS, Ali and her Director of Operations, Marissa, ask Chris what early stage companies need to be doing right now: From forecasting and cash management to protecting relationships with investors, buyers, and co-packers. Chris breaks down the best practices he's seeing founders employ and his predictions regarding the coronavirus and it's implications on the future.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building in a Whole New World
25/03/2020 Duration: 58minGabi Lewis and Greg Sewitz are the founders of Magic Spoon,the high protein, low carb cereal that has pretty much changed cereal forever. They've also been friends and business partners since college and Magic Spoon is their second company together. On this episode of ITS, Ali talks with Gabi and Greg about how founders can prepare themselves for the new reality of the Coronavirus.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Like it's Your Last Shot (and the Planet's)
18/03/2020 Duration: 51minMiyoko Schinner is founder and CEO of Miyoko’s Kitchen, the plant-based cheese and butter company that is changing dairy aisles in grocery stores across the country. A long time vegetarian, Miyoko has led her company to 15,000 retail stores, making it one of the fastest growing alternative dairy companies in the country. On this episode of ITS, Miyoko tells Ali her story, with all the bumps and bruises along the way, and shares the wisdom she's accumulated over years of being in the sauce. In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building is Like Learning 5 Languages at Once
09/03/2020 Duration: 54minZachary DeAngelo is founder and CEO of RodeoCPG. He is a career entrepreneur who has worked in every area of CPG. RODEO is a consultancy that provides operations and sales teams to emerging brands that want to stay lean. On this episode of ITS, Zach and Ali talk about it all: from production and distribution to the changing landscape of sales and marketing.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Brothers
02/03/2020 Duration: 49minMac and Drew Anderson are co-founders of Cleveland Kraut – those big, beautiful bags of raw, fermented, crunchy sauerkraut taking over store shelves everywhere. On this episode of ITS, the brothers tell Ali the story of Cleveland Kraut, how siblings (and a brother in law) may actually be perfect cofounders, and how they learned early what it takes to grow successfully.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building a More Sustainable Package
24/02/2020 Duration: 46minTerraCycle is an innovative recycling company that has become a global leader in sustainability and recycling. On this episode of ITS, Ali interviews Wendy Sherman and Stephanie Moses. They discuss the origins of Terracycle and LOOP, true sustainability, and how brands can reduce the impact of their products on the environment.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building for the Long Term
17/02/2020 Duration: 54minMaya Kaimal is the creator of the original refrigerated sauce. Maya launched her line of fresh, Indian simmer sauces in 2003 and since then has built a brand synonymous with quality, nutritious, accessible Indian food. On this episode of ITS, Maya tells Ali the story of Maya Kaimal — how they've thrived over the years through changes in the market, the way people buy food, team shifts and a lot more. In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Clean and Simple
10/02/2020 Duration: 50minBill Creelman is Founder of Spindrift – America's first sparkling water made with real squeezed fruit. Spindrift is available in 10k stores across the US and it's sales have grown 1,000 percent over the past 36 months, making it one of Inc. magazine’s fastest-growing companies. On this episode of ITS, Bill explains his governing principle, "simplify to amplify" to Ali. The decisions Bill has made, the team he's built and the product itself all reflect Bill's discipline and belief that simple is is not only beautiful but profitable too.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building a Luxury Every Day Brand
04/02/2020 Duration: 52minLindsey Boyd is co-founder of the Laundress, the company that’s been elevating laundry with nontoxic cleaning products since 2004, and was acquired by Unilever in 2019. On this episode of ITS, Ali asks Lindsey all about how she and her co-founder Gwen held on to their commitment to core customers and higher-quality ingredients as they expanded across the globe, and how the Laundress was an early example of content commerce, powerful brand partnerships and experiential retail.In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building With 16 Million People
29/01/2020 Duration: 50minAmanda Hesser is Founder and CEO of Food52. Kristina Wasserman is Director of Five Two, the line of crowd-sourced home products Food52 launched in 2018. On this episode of ITS, Ali talks with Amanda and Kristina about growing and staying connected with its community of 16 million people since 2009, and how Food52 leveraged its relationships to develop the highly successful and super-innovative product line.In The Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Your Brand Story Doesn't Come With a Playbook
22/01/2020 Duration: 57minMelissa Duren Conner is a publicist and strategic thinker with 12 years of industry experience. As a partner at Jennifer Bett Communications, Melissa oversees overall brand strategy, positioning and execution for emerging, fast-growing companies including Andie, Magic Spoon, Recess, and Parachute. On this episode of ITS, Melissa and Ali talk about multi-channel brands needing multi-channel marketing strategies, why media trumps digital ads any day, and how to dig deep to understand your core consumer.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building Overnight Success Can Take a Few Years
14/01/2020 Duration: 46minLoren Brill is founder and CEO of Sweet Loren’s, known for its delicious clean-label cookie dough. On this eposode of ITS, Ali and Loren talk about the slow and steady ramp to Sweet Loren’s best year yet, as the company just ranked #114 in Inc. 500 and Loren was chosen as one of Inc.’s 2019 Female Founders. Overnight success often takes years, and Loren's story is not to be missed.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Building a Big A$$ Squad
06/01/2020 Duration: 53minEllen Bennett is founder and CEO of Hedley & Bennett, the culinary lifestyle brand that redefined the word APRON. In the past 5 years, H&B has grown into a kitchen essentials empire, creating chef's wear for over 6,000 restaurants, and outfitting home cooks from coast to coast through their website and retailers. On this episode of ITS, Ellen and Ali talk about building structure around creativity, community, and how good partnerships depend on each brand knowing who they are, who they're for, and what makes them magical.Photo Courtesy of Jim SullivanIn The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 59: Building When the Founder Isn't the CEO
17/12/2019 Duration: 57minMarco Canora and Andrew Garner are the force behind Brodo – the fresh bone broth that jumpstarted the broth trend in 2014. That winter, Marco opened a little window next to his award-winning restaurant Hearth, in the East Village. Soon after, Andrew came to Brodo as its CEO. On this episode of ITS, Ali speaks with Marco and Andrew about how the relationship came to be, how it works now, and what Brodo is up to in 2020.The holiday season is all about food and community. There’s no better time to show your support for food radio by becoming a member! Lend your voice and help HRN continue to spreading the message of equitable, sustainable, and delicious food – together, we can change minds and build a better food system. Go to heritageradionetwork.org/donate today to become a crucial part of the HRN community.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 58: Building Strategically
09/12/2019 Duration: 58minJames Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early stage CPG brands. On this episode of ITS, Ali and Dr. Richardson talk strategy: why it's critical, how it protects founders (sometimes from themselves), what the critical elements of a good strategy are, and how a one-line competitive strategic statement can literally make the difference between a good company and a great one.The holiday season is all about food and community. There’s no better time to show your support for food radio by becoming a member! Lend your voice and help HRN continue to spreading the message of equitable, sustainable, and delicious food – together, we can change minds and build a better food system. Go to heritageradionetwork.org/donate today to become a crucial part of the HRN community.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 57: Building with a Sibling
03/12/2019 Duration: 49minAmy and Peter Rothstein are the sibling Co-founders of Dona, the spice-based beverage company that began by selling its award-winning chai concentrate to coffee shops in 2014. On this episode of ITS, Peter and Amy tell Ali all about their journey, how they manage building Dona together, what they've learned along the way as well as what's in store for Dona.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 56: Building on Your C's and P's
26/11/2019 Duration: 55minFederico Muyshondt is Chief Customer Officer at Chobani and master of all things marketing and sales. On this episode of ITS, Fed breaks down the basics of selling a product to the customer (not to be confused with the consumer!) There are so many brands out there, and while many are leaning into direct to consumer and selling on Amazon, most brands are coming to realize that good old fashioned stores are a critical key to growth.In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.