Synopsis
Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Havens Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and I had a lot to learn. So, I started meeting everyone I know and respect who could advise me on production and distribution, sales and legal, PR and social media. Then, I started having those conversations here, as a podcast, so that other founders can learn from them as well. This is the story of Havens Kitchen Sauces. But its also the story of every growing brand. Because Were all In the Sauce.
Episodes
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Episode 50: Building on Data Alone Just Won't Cut it.
30/09/2019 Duration: 59minKara Rubin is VP of Brand and Product Strategy at JUST Water. Prior to joining JUST in 2017, Kara spent over a decade in leadership at Whole Foods Market and consulting brands as well as retailers. On this episode of ITS, Kara shares her experience from all sides of the CPG world. She passes along some gems of advice about product development, channel strategy and how good prodcuts remain the most powerful way for people to vote with their dollars.In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 49: Building Ugly Can Be Beautiful
28/09/2019 Duration: 52minHugh Thomas is Co-founder and CEO of Ugly Drinks, the bright, groovy, retro looking cans of delicious, sugar-free, flavored sparkling water that just arrived from the UK after a few years of super successful sales across the pond. On this episode of ITS, Hugh and Ali break down Channel Strategy and how Ugly is growing from a UK direct to consumer brand into the US and our stores. They talk innovation and brand, and all sorts of ITS topics.In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 48: Building an Overnight Success after 25 Years
16/09/2019 Duration: 54minMike Messersmith is the US General Manager at Oatly - the oatmilk company that soared to popularity so quickly it literally created a black market. On this episode of ITS, Mike shares his wisdom on all things operations, innovation, business strategy, sales and hiring. And also how he handled the great oat milk drought of 2018. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 47: Building for the Greater Good
09/09/2019 Duration: 53minErin Patinkin is co-founder and CEO of Ovenly, one of NY’s top-rated bakeries. Ovenly is on everyone's list best bakeries in New York City and Erin has been recognized as one of New York’s most “badass women” in food as well as “one to watch.” On this episode of In the Sauce, Erin and Ali break down the capital needs of a good, old fashioned start up. They also discuss Ovenly’s “open” hiring practices, and how businesses at their best should influence positive social change. Photo by Erica Schroeder In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 46: Building to Spark Joy
05/08/2019 Duration: 50minEmily Schildt is the Founder of Pop Up Grocer, a traveling pop-up grocery store, showcasing hundreds of products from the most innovative and exciting natural food brands today. With over 10 years of experience in marketing, Emily helps companies with messaging and architecture, content strategy, production, influencer programs and ad campaigns. On this episode of In the Sauce, Emily and Ali talk about what it takes for a brand to truly distinguish itself, how Emily imagined Pop Up Grocer, and why whatever she touches feels a little like magic. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 45: Building Like a Bear
29/07/2019 Duration: 56minMatt Bachmann is the Co-Founder of Wandering Bear Cold Brew, a business he started with his friend Ben Gordon while the two were at Columbia business school in 2014. Now available online and in stores in all 50 states, Wandering Bear started with direct to office sales, heading into retail stores only after Matt and Ben knew they were onto something. On this episode of In the Sauce, Matt and Ali talk about building the business strategically, the importance of omnichannel distribution in a crowded category, and the entrepreneurial addiction to adrenaline.Wandering bears never sleep. And neither do founders. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag you
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Episode 44: Building a Super Demo Plan
22/07/2019 Duration: 42minLauren Nedelman is Founder of Super Marketers, a marketing company based in the Northeast focused on demos, events and pop ups. On this episode of In the Sauce, Courtnie (Haven's Field Marketing Manager) and Lauren take a deep dive into demos: Why they're more important than ever for emerging brands, how to do them successfully, how to make a solid demo plan, and how to evaluate their impact. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.
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Episode 43: Building Good and Doing Good
15/07/2019 Duration: 47minDavid Karr is Co-Founder and Chief Brand Cebador of Guayaki Yerba Mate, an organic, fair trade beverage company that has been thriving since 1996. On this episode of In the Sauce, David and Ali sip mate from a gourd and talk about the power that businesses have to make the world a better place. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate In the Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 42: Building a Lab
08/07/2019 Duration: 51minTessa Price leads programming for WeWork Food Labs, which is both a workspace and an accelerator for early stage food entrepreneurs. Previously, she was the Director of Operations and Community for the failed shared kitchen startup, Pilotworks. Tessa and Ali discuss what founders can learn from the breakdown of Pilot Works, and how to build thoughtfully in an era of "entrepreneurship worship." It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate In The Sauce is powered by Simplecast.See Privacy Policy at https://art19
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Episode 41: Building a Building Company
01/07/2019 Duration: 52minJean Brownhill is the Founder and CEO of Sweeten, a free, award-winning service that pairs homeowners to contractors for major renovation projects. In 2015 Jean was one of only 11 African American female entrepreneurs to raise more than $1M in venture capital and to date, Sweeten has a more than $1 billion of construction projects. On this episode of In the Sauce, Jean tells Ali her story and shares wisdom on everything from leadership to fundraising to building in a heavily male-dominated industry. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go
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Episode 40: Building With Feeling
24/06/2019 Duration: 48minHawa Hassan is the Founder and CEO of Basbaas Sauce, a line of condiments inspired by her country of origin, Somalia. Born in the capital city of Mogadishu, Hawa came to the U.S. as a refugee at the age of 7. After a successful career as a model, Hawa started Basbaas. On this episode of In the Sauce, Hawa tells Alison her incredible story and they discuss the ups and downs of, you guessed it, being in the sauce. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate In The Sauce is powered by Simplecast.See Privacy Poli
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Episode 39: Building a Communications Strategy isn't Just about Hashtags
17/06/2019 Duration: 54minAllison Marchesani Ackerman is a brand strategy and digital marketing consultant based in New York. After 4 years at Sir Kensington's, she decided to set out on her own to work with small, growing brands in the natural foods industry. On this episode of In the Sauce, Allison and Ali talk about how an emerging brand can build a communications strategy that guides them, speaks to consumers, and doesn't cost 6 months of sales. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate In The Sauce is powered by Simplecast.See
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Episode 38: Building a Wine, but Cooler
10/06/2019 Duration: 48minJordan Salcito is the Founder and CEO of DRINK RAMONA, an organic canned wine spritz with a cult-like following. On this episode of In the Sauce, Jordan and Ali talk about recreating a category, making a product that is both quality and accessible and creating a brand that people love. It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 37: Building Like an Investor
03/06/2019 Duration: 47minSarah Foley is Managing Director at SWAT Equity Partners, an early-stage venture capital firm focused on investing in emerging consumer brands. She sources deals, does diligence, structures investments, and monitors them along the way. On this episode of In the Sauce, Sarah and Ali talk about venture capital: the difference between "rounds," what valuation is all about, and how the landscape of venture may be shifting as we speak. In the Sauce is powered by SimplecastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 36: Building Advice from a Legal Eagle
20/05/2019 Duration: 50minAgatha Kluk is the co-Founder of Kluk Farber, a boutique law firm that represents entrepreneurs, companies, investors and creatives across a variety of industries including consumer products, tech, and hospitality. On this episode of In the Sauce, Agatha talks Ali through the legal stuff: contracts, fundraising, compliance, trademarks and more. Don't miss a live podcast taping featuring Ali (and her special guest Jeni Britton Bauer of Jeni's Ice Cream) and other HRN hosts at Haven's Kitchen on Monday, June 3rd. Get your tickets here. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 35: Building Through Challenge
13/05/2019 Duration: 51minAnita Sheperd is the Founder & CEO of Anita’s Coconut Yogurt. Known for a clean label and proprietary probiotic blend with over 300 billion live cultures per serving, Anita’s is the OG coconut yogurt and has faced its share of challenges as it's scaled to meet growing demand. On this episode of In the Sauce, Anita and Ali talk candidly about the challenges of growing BIG, trying not to compromise and staying real with consumers. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 34: Building Your Leadership Muscles
06/05/2019 Duration: 44minJess Conroy is the Founder and CEO of Carats and Cake, a wedding planning platform that delivers personal wedding advice to couples. On this episode of In the Sauce, Jess talks Ali through the leadership lessons she's learned since founding C&C in 2013. They discuss Jess' monthly leadership emails which cover everything from the Tyranny of the Urgent to the Casualty of Being too Casual. Leadership isn't quite as intuitive as it may seem. It's a muscle and needs the right exercise. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 33: Building is Hard to Do
22/04/2019 Duration: 52minRachel Simons is the Co-Founder and CEO of Seed + Mill, America’s first sesame concept store and producer of a range of products made from sesame seeds, including halva, tahini soft-serve, a range of spices and everyone's favorite tahini. On this episode of In the Sauce, Rachel and Ali flip things around, and Rachel interviews Ali on all things sauce: what's been happening with the team, what some of the challenges have been a long the way, and what's next. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 32: Building in an Era of Too-Muchness
15/04/2019 Duration: 55minBecca Parrish is the founder of Becca, the creative marketing agency behind mega brands like Health-ade, Casa Dragones, Le Bernadin, the Polo Bar and many, many more. On this episode of In the Sauce, Becca and Ali explore how a brand makes itself known and stays relevant in a sea of choices. They talk brand DNA, the rules around an elevator pitch, and Becca's biggest pet peeve. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Episode 31: Building a Golden Brand
08/04/2019 Duration: 49minTrinity Mouzon Wofford is the Co-Founder and CEO of Golde, a wellness brand that got its start with beautiful pouches of tonic powders and is launching a line of face masks this week. On this episode of In the Sauce, Trinity and Ali discuss sales channels, the power of independent stores, Golde's move into Sephora and why Trinity believes in building with wholesale partners instead of focusing on direct to consumer. In The Sauce is powered by Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.