In The Sauce

Sandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical.Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce  by becoming a member!In the Sauce is Powered by  Simplecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.