Synopsis
Applying Behavioral Sciences For Curious Minds
Episodes
-
Ori Brafman: On Starfish, Burning Man and Efficient Markets
14/01/2019 Duration: 01h07minIn this episode, we had a discussion with Ori Brafman about decentralization and how our brains respond to cash and cocaine. Ori is a multiple New York Times bestselling author and is the founder and president of Starfish Leadership as well as the co-founder of the Fully Charged Institute with Tom Rath. He is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business and his specialties range from organizational culture, employee engagement, business transformation, leadership, to emerging technologies. More than many of our guests, our talk with Ori touched on a very wide range of topics. We rambled from from distributed trust, gaining power through ceding control in decentralized industries, making a new blockchain currency – called Groove Coins (which would be cool!) – to how being born in Israel and growing up in El Paso, Texas impacted his life, how communities and tribes impact us, how we do or do not imply intent, and to how we use technology, in many ways, is a huge behavioral science ex
-
Barry Ritholtz: How to Reduce Evolutionary Panic
06/01/2019 Duration: 42minIn this special edition, we sat down with Barry Ritholtz, a Wall Street investment maven, host of the podcast Masters In Business, a regular contributor to Bloomberg TV, CNBC and The Street, as well as an author whose pieces appear in The Wall Street Journal, the Washington Post as well as his blog, The Big Picture. To say that our conversation with Barry was unconventional is an understatement. We talked for well over an hour about the application of behavioral science in his investment firm, predicting market downturns, Steely Dan, behavioral science researchers, great investors throughout history and personal anecdotes… all of which were as entertaining as they were insightful. This episode strays from our regular format by including our grooving commentaries as we go through the interview. In other words, we talk about the concepts that our guest brings up as interludes to the live discussion with him. Barry lets us know – right off the bat – that he is not your average Wall Street investment-firm guy. He
-
Grooving on Too Much Stuff
31/12/2018 Duration: 11minAfter the gift-giving holidays – Hanukkah and Christmas – homes and apartments are bursting at the seams with more stuff. Knick-knacks, novelties, gewgaws, tchotchkes, odds and ends of all sorts are crowding out space where the familiar stuff currently resides. For most of us, parting with some old familiar goodies requires a change in behavior. And if you want to make that change, there’s hope! This episode offers some behavioral science to help you with the process. One of the biggest things you need to overcome is Status Quo Bias. This is the big hairy elephant in the room. We love to hang on to old stuff, in part because our default is to keep stuff, not get rid of it – that’s the status quo. Ridding yourself of old stuff to make way for the new requires overcoming this intensely powerful default. Priming. Begin your journey to unload stuff by opening up 3 or 4 bags or boxes and laying them in plain sight. You’re more likely to fill them if they’re open and ready to use than if you must fetch a new one
-
Grooving: Top 10 Podcasts of 2018
28/12/2018 Duration: 07minDuring 2018, Behavioral Grooves published 44 episodes and expanded our viewers into more than 90 countries. To celebrate our successful first year, Kurt and Tim called out our ten most downloaded episodes from 2018. We hope you check them out. #10. Behavioral Grooves #1: James Heyman, PhD. In this episode, we discussed research that James conducted with Dan Ariely, PhD while they were both at Berkeley. #9. David Yokum – Science is Hard. David’s journey from the White House Insights Team to The Lab @ DC, to Brown University (to establish a center for applying behavioral sciences to governmental policies) is remarkable. #8. Grooving on Cash vs. Non-Cash. For many years, we have been fascinated with why rewards that provide the greatest extrinsic motivation are NOT cash! #7. Grooving on Applying Behavioral Sciences at Your Office. In this episode, we offer tips on how to put your behavioral science desires into action at the office. #6. Nudge-A-Thon with Dr. Christina Gravert. Christina discussed the difference
-
Sam Tatam: Smelling the Brand
24/12/2018 Duration: 01h22minSam Tatam is the behavioral strategy director at Ogilvy in London. Sam helps his clients develop new ways to manage behavioral issues they have with their employees and customers. We were introduced to Sam in San Francisco where he wowed us with his presentation about how applying behavioral science was like writing a song. Sam is an Aussie living in London and his references to songwriting and Jimi Hendrix were at the very least unconventional and instantly made him someone we wanted to meet. Sam’s journey into behavioral science began when he chose to study clinical psychology over graphic design and was formalized when one of his managers recommended Malcolm Gladwell’s book, Tipping Point. Sam found it inspirational. Ironically, his work at Ogilvy has reunited his passions for both psychology and graphic design From a very early age, Sam indicated he believed in asking people the right questions over telling people what to do. He gave us examples of how asking the right questions allow people to respond a
-
Will Leach: Marketing to Mindstates
17/12/2018 Duration: 01h10minWill Leach is a marketer, econometrician and author whose recent book, Marketing to Mindstates, captured our attention before it was even published. His clever, behaviorally-focused marketing messages were provocative and we were excited to have him as a guest. Will’s book focuses on 4 key mind states: Activating a goal, priming the need, framing the choice and triggering the behavior. The book was written as a practical guide for marketers looking to integrate behavioral sciences into their work. To lay the foundation for the book, Will relied on his experience at the PepsiCo SMART lab. There, they tested prices, planograms, promotional messages and packaging on real-life consumers in a simulated shopping experience. There his curiosity was peaked about why people do what they do. He discovered gold in books like Predictably Irrational by Dan Ariely, and in Tory Higgins and Heidi Grant Halverson’s book on regulatory fit, Focus. (Both are recommended reading!) In his years following PepsiCo, Will has taken o
-
Grooving on: New Year's Resolutions
10/12/2018 Duration: 22minEvery year, millions of people make resolutions at the start of the new year and researchers indicate that 91% of those resolutions are sunk by the end of the second week in January. In this grooving episode, we highlight 10 tips on how you can keep your New Year’s resolutions and how you can manifest an even more amazing version of the already-wonderful YOU. To do so, we’re providing 10 tips and hacks that can help you maintain your resolutions and achieve your goals. We are also taking this medicine to make our own new year’s resolutions more successful! Let’s do it together so we can all stay on the resolution bandwagon! The Ten Tips Are: Make it emotional. Don’t create a resolution that is completely rational and lacks emotion. Make sure that you engage an emotional trigger and find the larger meaning. People often talk about SMART goals (specific, measurable, achievable, relevant, and time-bound) and for good reason: because they work and the key piece in SMART is that they are relevant. Adopt your f
-
Michael Hallsworth: From MINDSPACE to EAST
03/12/2018 Duration: 01h21minIn this episode, we spoke with Dr. Michael Hallsworth PhD, the Managing Director of the North American Behavioral Insights Team. We met up with him at his office in Brooklyn which gave the audio a bit of an echo-chamber vibe. Michael was an early member of the UK’s Behavioral Insights Team. Along with Paul Dolan, Dominic King, Ivo Vlaev, and David Halpern, Michael created MINDSPACE in 2009 and later, the EAST model. Both are mnemonic tools for remembering key elements of behavioral science. To ensure that everyone is comfortable with the MINDSPACE and EAST models, we recommend this link to an overview from the Behavioural Insights Team: https://www.behaviouralinsights.co.uk/wp-content/uploads/2015/07/BIT-Publication-EAST_FA_WEB.pdf. The paper is brief, informative, easy to read and offers one of the best explanations on how to apply behavioral insights we’ve read. However, in quick recap form, the mnemonic MINDSCAPE stands for: Messenger. We are heavily influenced by who communicates information Incentives. O
-
Re-Grooving on Annie Duke
28/11/2018 Duration: 31minThis is a special Re-Grooving session for your speedy listening enjoyment. In this re-grooving episode, we are re-sharing the Grooving Session (only the Grooving Session) that followed Kurt’s and my conversation with Annie Duke, author and poker champion extraordinaire. That means that in this episode, you won’t hear the conversation with Annie. To hear that, you need to check out our podcast called “Leaving the Matrix.” There you can enjoy all of Annie’s insights and enthusiasm first hand. This episode is just the Grooving Session after we spoke with Annie. It’s about 30 minutes long and includes comments Kurt and I made about Annie, as well as our observations on tribes, loss aversion, goal setting, accountability coaches, nudge-fest, Lila Gleitman’s contribution the English dictionary, listening to (or not listening) to music while we’re doing other tasks and Alex Chilton’s impact on musical literature. Also, Kurt and I wanted to let you know that we have instituted the thinking-in-probabilities approach i
-
Brian Ahearn: The Heart of Reciprocity
26/11/2018 Duration: 01h16minBrian Ahearn is the Chief Influence Officer at Influence People, LLC, and one of only 20 Cialdini Method Certified Trainers in the world. Brian’s experience with Robert Cialdini’s methods places him among the most experienced practitioners alive. It was a pleasure to speak with Brian and to gain some insight on applying the methods of ethical influence that Cialdini pioneered in his book, Influence with clients in the real world. We hosted Brian in the Behavioral Grooves studio for our wide-ranging and in-depth conversation. It was a treat because we typically have our discussions via the web on Zoom or SquadCast, but Brian was able to meet us at the dining room table and it was terrific. As a result of being in the same room and sitting around the same table, our discussion on priming, influence and ethics was particularly personal and dynamic. Brian began our conversation by outlining the six principles of influence: liking, reciprocity, authority, social proof or consensus, consistency, and scarcity, all
-
Linnea Gandhi: Crushing on Statistics
19/11/2018 Duration: 01h26minUniversity of Chicago MBA professor Linnea Gandhi talked with Kurt and Tim recently about her consulting work, her passion for statistics, grading papers and how a good improvisational theatre production can be sheer joy. Self-descriptions of her own achievements are blanketed with modesty; however, her passions shine through when discussing her work, both past and present. Linnea is a remarkable person. After completing her undergraduate at Harvard and an MBA at the University of Chicago Booth School, she worked with the Boston Consulting Group, then with ideas42. And since last year, she’s operated her own consultancy based on the application of behavioral sciences while teaching MBA students at the University of Chicago. Her consultancy, BehavioralSight, takes clients beyond simple biases and into the methodologies of scientific measurement that are critical to professional and personal decision-making. When we caught up with Linnea, she was busy preparing a presentation for a conference she was invited to
-
Grooving on Civil Discourse at the Thanksgiving Table
16/11/2018 Duration: 17minPolitical discussions in many places around the world have become more contentious than at any time in our recent history. It seems almost impossible to have a calm conversation with someone who doesn’t hold our own political views. In North America and Liberia, we’re approaching the Thanksgiving 2018 holiday where families have a tradition of coming together to show gratitude for a successful harvest. In many of these settings, the dinner-table conversation with be with people we don’t agree with. In this episode, Kurt and Tim share 5 tips on how to maintain civil discourse at the dining table during these family gatherings. As we all know, families aren’t homogeneous groups of automatons – in the United States or anywhere else. People choose different paths for their political or religious beliefs and “what I believe” can be difficult for those who don’t share those beliefs. At the heart of these conflicts is that we are all different and different is good. To maintain a successful civilization, we need b
-
David Yokum: Science is Hard
12/11/2018 Duration: 01h29minDavid Yokum may not be a household name but that shouldn’t stop you from listening. If you’ve ever wondered about police officer body cameras and the effect they’re having on crime, policing and adjudication, we have David to thank for conducting the first major randomized study on the use of police officer body cameras. We came to know his work by a stroke of good fortune. He and Tim met as guests of George Loewenstein at the 2016 inauguration of Carnegie Mellon University’s undergraduate degree in Behavioral Economics. It was clear from the first handshake that David is not just another guy who’s curious about behavioral sciences. Even though he’s earned a law degree and a PhD in psychology, he’s not just another science geek. He’s a doer. When they were introduced, David was transitioning from the White House Social and Behavioral Science Team to be a founding member of The Lab @ DC, which resides in the Executive Office of the Mayor of the District of Columbia. Among their many accomplishments, David and
-
Grooving on Waiting: Why we don't like to be idle
07/11/2018 Duration: 12minWhile Kurt and Tim were waiting for a podcast interviewee to log in recently, we decided to discuss the behavioral and psychological aspects of waiting. What do you do when you have unplanned time on your hands? Some people call it marginal time and others wasted time. But much of how we feel about slack in our schedule is dependent on how we frame it. We reference Christopher Hsee's work on idleness to answer the question, "Why do we feel better taking back roads to avoid freeway traffic when we reach our destination at the same time?" Whether or not we know how long the wait is going to be didn't seem to make much difference to Kurt and Tim. We want to maximize its value in our lives. And although there is plenty of research on tolerable waiting times for different activities (longer for airport security lines, shorter for retail check-out lines, even shorter for web page refresh), we focused on what to do when the wait comes to us. We believe that being thoughtful about how the time gets used is the first
-
Koen Smets: The Altered Chord
05/11/2018 Duration: 01h26minKoen Smets is not a household name, but it ought to be. Pronounced KEWN, our guest in this episode is Belgian by birth and has lived in the UK for more than 20 years. He is a founding partner of CareIQ, a firm that offers innovative concepts for improving the healthcare market, but spends most of his time with Altered Chord, a behavioral sciences firm near and dear to his heart. And he is an avid writer on the topics related to applied behavioral science. Koen believes that human behavior is complex and simplified conclusions about why we do what we do are just plain lazy. We applaud his rigor! It’s best to start learning about Koen from his own words: “A widespread misconception is that biases explain or even produce behavior. They don’t – they describe behavior…biases evolved with us, and for good reasons…” Kurt and Tim came to follow Koen because of his provocative tweets and thoughtful writings about behavioral economics. His witty insights and unique perspective on the field bring a vital voice to how b
-
Caroline Webb: Having a Good Day
30/10/2018 Duration: 01h03minCaroline Webb is an overachiever. Oxford, Cambridge, Levy Economics Institute, McKinsey & Associates, Carnegie Hall performer, Davos World Economic Forum speaker. It’s an inspiring list of accomplishments. Even with all of those remarkable feats, our discussion focused on Caroline as the author of How to Have a Good Day, a terrific how-to guide that has been published in more than 60 countries. In our discussion, we covered how the book is written – with lots of juicy details in the narrative supported by end-of-chapter bullet points – and how critical that format is to the way the reader comprehends it. Frankly, the format makes it easy to read and to grasp and to put into action. It’s written in a very purposeful manner and it pays off: the author’s effort translates into the reader’s ease of application. A central theme to the book is the Personal Why. Caroline discussed with Kurt and Tim how important it is to set up your personal WHY for work so that your daily efforts have meaning. Caroline gave gre
-
Grooving on Books: Our Top 10 Recommended books on Behavioral Science
14/10/2018 Duration: 31minIn this grooving session, Kurt and Tim discuss books that they believe every behavioral science nerd should (yes: should) read. Kurt was limited to 5 picks, but didn't stay in the lines, and Tim was also limited to 5 picks and did stay in the lines. (#justsayin) We began the conversation with 4 classics that are simply must-reads, then dug into our individual lists. After brief reviews on our collective top 10, we highlighted several books (and an article) that are undeniably instrumental to our fascination with behavioral sciences. Listen to the podcast to get the discussion; however, to save some time searching, below are the titles (with links) we discussed. Classics: Influence (Robert Cialdini), Nudge (Thaler & Sunstein), Predictably Irrational (Ariely), and Thinking, Fast & Slow (Kahneman). Kurt's Top 5 Picks: Thinking in Bets (Duke), Driven (Lawrence & Nohria), The Willpower Instinct (McGonigal), Change Anything (Patterson, et. al.), and Work Motivation (Latham). Tim's Top 5 Picks: Exotic
-
Leaving the Matrix: Annie Duke and Insights into how you can improve your thinking!
30/09/2018 Duration: 01h59minAnnie Duke’s latest book, Thinking in Bets, Making Smarter Decisions When You Don’t Have All the Facts, is a masterful mash-up of her life as a researcher, poker player and charitable organization founder. In it, she explores new ideas on how to make better decisions. Our interview with her expanded beyond the book and we talked extensively about probabilistic thinking and having people hold us accountable for our decision making. As expected, our interview covered an eclectic mix of behavioral biases, sociology, language development and, of without fail, music. We noted some remarkable researchers including Anna Dreber, Phil Tetlock, Barb Miller, Stuart Firestein and Jonathan Haidt. We went deep into Annie’s personal history with her mentor Lila Gleitman and their work on Syntactic Bootstrapping, with the help of Donald Duck. Our music discussion included Jack White, Willie Nelson, Jonathan Richman, Prince, Alex Chilton and the Violent Femmes. If you find any of these names unfamiliar, we urge you to che
-
Education: The Path to a More Prosperous Life with Sarita Parikh
26/09/2018 Duration: 01h12minSarita Parikh is the Senior Director of Consumer Experience and Strategy at GED Testing Service, a business that helps adults use education as a path to a better life. The GED, or General Education Development, is a series of tests administered in the United States and Canada to give credentials to those who don’t matriculate through high school the same footing as those who did. We talked about how completion rates are low. They hover around 20%, so there’s plenty of room to grow; however, the factors influencing completion are complex. Making the tests easy to find and removing cost were not enough. Social issues and self-identities needed to be addressed to positively impact completion rates. In this episode, Sarita shares her frustrations in developing interventions that failed and how a new model that she and her team developed is finally driving improvements in completion rates. We discussed the myths that are commonly held about people taking the GED and that part of the conversation was simply mind-
-
Beyond a Framework featuring Bri Williams
23/09/2018 Duration: 59minBri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard Thaler, but soon believed the business community needed something more than a framework: they needed tools. She founded PeoplePatterns to turn the esoteric philosophies of behavioral science into practical applications for business leaders. In our discussion with Bri, we discussed her model that uniquely focuses on three key elements for removing barriers to behavior change: apathy, paralysis and anxiety. We talked about priming and Lou Carbone's work on the origami of toilet paper along with Bri's incredible observations of nudges in the world. Bri's most recent book, "Behavioural Economics for Business," was highlighted and, of course, we went down some rabbit holes! In our musical discussion, we touched on one of Kurt's favorite bands (a secret you must listen for), as well as a classical guitar busker in Sydney named Santos Bocelli. (Love that street music vibe!) In