Behavioral Grooves Podcast

Sarita Parikh is the Senior Director of Consumer Experience and Strategy at GED Testing Service, a business that helps adults use education as a path to a better life. The GED, or General Education Development, is a series of tests administered in the United States and Canada to give credentials to those who don’t matriculate through high school the same footing as those who did.   We talked about how completion rates are low. They hover around 20%, so there’s plenty of room to grow; however, the factors influencing completion are complex. Making the tests easy to find and removing cost were not enough. Social issues and self-identities needed to be addressed to positively impact completion rates. In this episode, Sarita shares her frustrations in developing interventions that failed and how a new model that she and her team developed is finally driving improvements in completion rates. We discussed the myths that are commonly held about people taking the GED and that part of the conversation was simply mind-