Behavioral Grooves Podcast

Koen Smets is not a household name, but it ought to be. Pronounced KEWN, our guest in this episode is Belgian by birth and has lived in the UK for more than 20 years.  He is a founding partner of CareIQ, a firm that offers innovative concepts for improving the healthcare market, but spends most of his time with Altered Chord, a behavioral sciences firm near and dear to his heart. And he is an avid writer on the topics related to applied behavioral science. Koen believes that human behavior is complex and simplified conclusions about why we do what we do are just plain lazy. We applaud his rigor! It’s best to start learning about Koen from his own words: “A widespread misconception is that biases explain or even produce behavior. They don’t – they describe behavior…biases evolved with us, and for good reasons…” Kurt and Tim came to follow Koen because of his provocative tweets and thoughtful writings about behavioral economics. His witty insights and unique perspective on the field bring a vital voice to how b