Behavioral Grooves Podcast

Sam Tatam is the behavioral strategy director at Ogilvy in London. Sam helps his clients develop new ways to manage behavioral issues they have with their employees and customers. We were introduced to Sam in San Francisco where he wowed us with his presentation about how applying behavioral science was like writing a song. Sam is an Aussie living in London and his references to songwriting and Jimi Hendrix were at the very least unconventional and instantly made him someone we wanted to meet. Sam’s journey into behavioral science began when he chose to study clinical psychology over graphic design and was formalized when one of his managers recommended Malcolm Gladwell’s book, Tipping Point. Sam found it inspirational. Ironically, his work at Ogilvy has reunited his passions for both psychology and graphic design  From a very early age, Sam indicated he believed in asking people the right questions over telling people what to do. He gave us examples of how asking the right questions allow people to respond a