Garlic Marketing Show

There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. What you’ll learn: The 6 most critical conversion areas on a website Why it’s not enough to just have a mobile site How to match offer to intent Connect with Chris: Free Existence Testing Proposal A/B Testing Starter Guide Disruptive Advertising See acast.com/privacy for privacy and opt-out information.

If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer for many businesses. My guest Peter Lisoskie is the founder of Chatbot Nation and helps companies who want to deploy chatbots for leads, inside sales, content delivery, ecommerce, and customer service. He's a proud geek, runs a business incubator, hangs out with neuroscientists and has been known to write a line of code or two if it brings a product to life. What You’ll Learn: How to create an engaging experience with a bot How chatbots can out perform email What you can do to get started using chatbots in your business today Connect with Peter: slapshotstudio.com/chatbots facebook.com/groups/chatbotnation chatbotnation.co See acast.com/privacy for privacy and opt-out information.

Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it's money and decision making and neuroscience is just how the chemistry behind it. He is the author of The Moral Molecule and Trust Factor is his latest book. It's really the science of creating high performance companies. Paul has spent years measuring brain activity while people worked in order to measure the factors that effect the way people interact. One of the main takeaways from these studies shows that trust substantially increases productivity, performance and happiness at work. In a environment where trust is high teamwork is great, people cooperate and are more effective overall. You may want to give this one a couple listens because it is packed with tons of information and stories from Paul’s years of experience. What You’ll Learn: How to

In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures. What You'll Learn: How to use empathy in your stories. How to figure out which clients to ask for testimonials. Why stories about failure can be so powerful farsightedbusiness.com See acast.com/privacy for privacy and opt-out information.

Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great tips for achieving this in any market as well as a way to figure out if you should be advertising on Facebook or Google. What you’ll Learn: The most overlooked part of Google Adwords and how to utilize it. How Facebook advertising can be more powerful than Google How to find a market, identify a niche and even get a job Connect with Perry: Is Adwords For Me? Is Facebook For Me? See acast.com/privacy for privacy and opt-out information.

Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. Chris has negotiated many life or death situations and discusses the importance of empathy and listening in any negotiation, regardless of the stakes. Text “FBIempathy” to 22828 http://blackswanltd.com/ What you’ll Learn: The two most important tools in any negotiating How to get the best price on your car How to instantly take the pain out of a negotiation   See acast.com/privacy for privacy and opt-out information.

Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today Moran Pober, founder of ABD Assets, discusses why you need to build a business with the goal of being acquired and how to grow through acquisitions. What You’ll Learn The right way to seek a mentor Why you shouldn’t invest all of your money back into the business How to grow your business without increasing your sales http://abdassets.com/ See acast.com/privacy for privacy and opt-out information.

We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next and successfully made it back to the top. Ryan Stewman, known as The Hardcore Closer, discusses how he has been able to build a following of more that 170,000 people through consistency and hard work. Not only does he lay out an easy system to replicate his success but also explains how to save money in the process. What You’ll Learn: How to use customer stories to build your business The 2 words you need to focus on when selling How to figure out what to post Connect with Ryan: hardcorecloser.com/sniply elevatortothetop.com See acast.com/privacy for privacy and opt-out information.

There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy. What You’ll Learn: 3 tips to improve your copy right now How to use the idea of force multipliers in your copy How to get more clients like your best clients www.marketingmultipliers.com See acast.com/privacy for privacy and opt-out information.

The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember stories. Listen to this episode to learn how to start asking your clients for stories. Watch the Video on Facebook What you’ll Learn: Why asking for feedback should be your first step Why testimonials don’t work How a testimonial can actually hurt your business See acast.com/privacy for privacy and opt-out information.

Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world. What You’ll Learn: How to balance direct response and branding The questions you should ask yourself to know if you have a great offer Kevin’s proven formula for a high converting video http://www.kevinharrington.tv/ See acast.com/privacy for privacy and opt-out information.

The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today. Watch the Video on Facebook What You’ll Learn: Why you need to have case stories for your business The best methods to start asking for these stories How to use these stories in different parts of your marketing See acast.com/privacy for privacy and opt-out information.

If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales. What you’ll Learn: The importance of team stories How to win back “dead accounts” The 4 genres you can use to quickly set up your stories Connect with John: johnlivesay.com See acast.com/privacy for privacy and opt-out information.

We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition. What you’ll Learn: Why you shouldn’t be participating in social media all day (are you the chef or just overeating). How punctuated equilibrium relates to your business What you should be reading everyday Connect with Perry: perrymarshall.com See acast.com/privacy for privacy and opt-out information.

In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown. What You’ll Learn: How to use Facebook ads manager to develop your perfect customer How to write your brand story like a Pixar film The key to high level communication Connect with Pamela: createbuzznow.com pamelaherrmann.com See acast.com/privacy for privacy and opt-out information.

Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy. Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business What You’ll Learn: Why you need to have a marketing plan for the year How to avoid overwhelm when implementing digital marketing strategies What the direct mail “Rule of Threes” is and how it relates to digital marketing   See acast.com/privacy for privacy and opt-out information.

Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives. What You’ll Learn: The do’s and don’ts of website imagery The power behind imagery and the subconscious Real statistics on imagery and increased conversion Why it pays to hire a professional Connect with John: Demato Productions See acast.com/privacy for privacy and opt-out information.

Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you. What you’ll Learn: How to setup your first LinkedIn campaign and succeed The big mistakes many experts make in their LinkedIn campaigns The big difference between Facebook and LinkedIn ads See acast.com/privacy for privacy and opt-out information.

Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events Uncovered TV, was very nervous to start shooting video and wanted everything to be perfect. Silvia shares her story about learning how to have a great interview and the importance of making videos even if they aren’t perfect. What you’ll Learn: Silvia’s 3 big rules for listening Tips for being a great vlogger The best way to do a video selfie Why your video doesn’t need to be perfect Connect with Silvia: Events Uncovered TV See acast.com/privacy for privacy and opt-out information.

As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions. What you’ll Learn: How to adapt high performing copy to the latest trends in internet marketing Why the best copy is simple How color relates to your marketing message See acast.com/privacy for privacy and opt-out information.