Garlic Marketing Show

No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur and best selling author Tamara Monosoff has used her experiences and proven marketing strategies to help other authors with the difficult process of marketing their books. What you'll Learn: Why you need to be using video to market your book. How to use video to make your book interactive. Tips for using Facebook Live in your marketing strategy. See acast.com/privacy for privacy and opt-out information.

Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the importance of being self responsible with finances.  What you’ll Learn: How to use silver to become an action taker. How to turn your fears into assets. Why the idea of retirement is hurting your mindset See acast.com/privacy for privacy and opt-out information.

Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost profits and grow their businesses. What you’ll Learn: How to grow your business to make more money with less time commitment Why you need a strategy behind your content marketing The secret to giving up control See acast.com/privacy for privacy and opt-out information.

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design. What you’ll Learn Why introducing a product into an existing market can be a risky decision How to use category design in your business How to make people want your solution See acast.com/privacy for privacy and opt-out information.

It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen. What You’ll Learn: How to generate buzz for a live video Why vertical video might be the right option Tips on using Instagram hashtags effectively See acast.com/privacy for privacy and opt-out information.

Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you. What you’ll learn: Why the culture of a mastermind is crucial. How to find a successful mastermind leader. Why building a community is necessary. See acast.com/privacy for privacy and opt-out information.

Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others.  What you’ll learn: Why you need to do your business your way How to identify the people you should listen to What you need in place to turn your leads into customers See acast.com/privacy for privacy and opt-out information.

Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture. What you’ll learn: Why you need a high quality product to build a brand. How to build story into your design. How to use Facebook to nurture relationships. The importance of organic reach in your marketing. See acast.com/privacy for privacy and opt-out information.

Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content. What you’ll learn: The 4 step content audit method Todd used to consolidate all of his content. How to use multiple forms of content in your course. How to use story in an 11,000 word post on numbers. How to build true wealth outside of marketing See acast.com/privacy for privacy and opt-out information.

Are you using video in your marketing strategy? If you’re not you need to listen to this episode. Justin Teoh has been helping his clients harness the power of online video since 2010 and has worked with brands such as Toyota, Johnson & Johnson and Neutrogena. Listen as we talk about his journey from a disaster to a master. What you’ll learn:  How to seed your videos to make money without being “sales.”  The secret technique to get thousands of video views.  The power of 1 video view. How to take advantage of the Big Brands Achille’s Heel See acast.com/privacy for privacy and opt-out information.

Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick. What you’ll learn: The one BIG question every business needs to answer How to be BURSTING with ideas for your blog post The real reason businesses fail and how to avoid it See acast.com/privacy for privacy and opt-out information.

Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and renowned speaker who loves pushing people beyond their perceived limits. Listen in as we talk about the big mistakes new (and some old) entrepreneurs make. What you'll learn: The 4 keys to improving your business performance How to make money doing what you love How to triple your website conversions without an email list See acast.com/privacy for privacy and opt-out information.

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign. What You’ll Learn: How to prevent being overwhelmed by the possibilities How to use data to be reactive instead of proactive Why it’s always about what’s best for the client When not to push out content What’s the biggest trend in data https://pidalia.com/garlic/ See acast.com/privacy for privacy and opt-out information.

We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day. What You’ll Learn: How you should structure your day What you should do first thing in the morning How to train people to be productive How to have better time management www.freeperfectdaybook.com www.craigballantyne.com/freegift See acast.com/privacy for privacy and opt-out information.

Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story? In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story. What You’ll Learn: How do you set your mind in creating the perfect case stories? What are these steps? How do you increase your business with case stories? http://iangarlic.com/perfectvideocasestudy See acast.com/privacy for privacy and opt-out information.

Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business. What you'll learn: Test a supplement sales with $500 The biggest mistake new supplement companies make The importance of accountability for change How to be open to direction while maintaining direction How to be super cool See acast.com/privacy for privacy and opt-out information.

Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time. In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives. What You’ll Learn: Why you need to have a defined process for our business The 5 Major Steps of the Process How to set the right goals for your process See acast.com/privacy for privacy and opt-out information.

Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea. Today’s guest is Lisa Tener, a published author and expert book coach, who has worked with me in the past. Lisa is a fabulous writer and an all around awesome person. In this episode we talk about the process she uses to help people bring their book to life by asking the right questions to discover the reasons you are writing a book. Take Lisa's book quiz: www.IanGarlic.com/book-quiz What you’ll learn: Why hiring a ghostwriter is not always the best way to go. Why you need to know your goals before writing your book. Why it is so important to write the right book. See acast.com/privacy for privacy and opt-out information.

Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis. What you’ll learn: The difference between intention and attention based marketing Why you need to overcome your customer's alibis How stories can be used to move someone from attention to intention See acast.com/privacy for privacy and opt-out information.

Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top. My guest this week is Glenn Dawson, an awesome personal trainer and co-owner of Reset U fitness. Glenn shares his experiences of starting a business and the importance sales and marketing plays in every business. What you’ll learn: Why you need to amplify what’s working in your business How marketing and fitness is related Why entrepreneurs need to get healthy Why working out is the most important thing you can do See acast.com/privacy for privacy and opt-out information.