Garlic Marketing Show

Free traffic and what you need to be thinking about instead of rank: SEO Keys in 2018. In this episode of the Garlic Marketing Show, we listen how Sam McRoberts has helped some of the biggest brands in the world, as well as small companies. He specifically focuses on SEO audits/strategies and beyond rank, he helps you to create a plan that gets traffic that converts. He highlights the Google’s Ranking Factors in 2018, mobile searches, as well as tips to help stop people from worrying about rank. What You’ll Learn: Find the keywords driving the most traffic What RankBrain is and why you need to understand His one ninja trick that can double your traffic in a few months (without writing more content)  Connect with Samuel: Free Access to Sams “SEO Simplified Course”  for the first ten people to click this link.  SEO Simplified Course After that you can get half off by clicking this link SEO Simplified Course 50% Vudumarketing.com Links and Resources: Iangarlic.com/plan Garlicface.com See acast.com/privacy

Facebook ads are evolving as businesses are integrating new ways to use them to market their brands. In this episode of the Garlic Marketing Show, Ian speaks with the Facebook ad strategist goddess, Amanda Bond while she shares the impact Facebook ads can have on a business. She provides details of how the new Facebook updates can actually benefit marketers who know how to strategize and market ads correctly.  She also goes in depth of how to create engagement with content and how those ad sets are vital when promoting the brand. Check out her story here on this episode. What You’ll Learn: The importance of ad strategy Adapting to different Facebook platforms Creating engagement with ads and pages Connect with Amanda: Amanda’s Facebook Facebook Pixel Blog Post Links and Resources: Iangarlic.com/plan Garlicface.com   See acast.com/privacy for privacy and opt-out information.

Podcasts have changed the way we gravitate information in a new medium. In this episode of the Garlic Marketing Show we listen to Rob Greenlee, an expert in the podcast industry. He provides tips and advice on how to stay relevant in the podcast industry. We learn about how he landed into the podcast industry to how he has become an expert in this industry. He gives future podcasters tips on how to go into this industry from the equipment, interview skills, content, to knowing your niche audience. Listen to the stellar interview here. What You’ll Learn: Tips in creating an effective podcast How podcasts can be a vehicle for different audiences/ agencies The to gather listener traffic Connect with Rob: Rob's Website Spreaker Live Show Spreaker Blog Links and Resources: Iangarlic.com/plan         See acast.com/privacy for privacy and opt-out information.

Notifications are the way to go as opposed to constant  emailing, and advertising promotions. In this episode of the Garlic Marketing Show, we hear from the co-founder of Stackify Matt Watson and how he describes the power of content marketing. He describes his experience with SEO and how it has impact the way they distribute news like blog posts through notifications that creates over 500,00 visitors to visit a site after publication. What You’ll Learn: What Content Marketing is Content Marketing Strategy Tools to create traffic on sites Connect with Matt: https://stackify.com/  Links and Resources: Iangarlic.com/plan     See acast.com/privacy for privacy and opt-out information.

Do you want to learn how to ranked? How to get your videos ranked especially on the top search engines? Today I will be discussing the tips and tricks of video ranking, the value of SEO, and importance of customer stories. What you’ll learn: How SEO works The value of SEO ranking How customer stories supplement SEO through virtual referring Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

When we click onto a website the first things we look at is not just the design but the content itself. Content plays a crucial part of what makes a website come to life and what keeps visitors coming back to the page. In this episode of the Garlic Marketing Show, I speak with Stefan Georgi whose managed to make over half a billion in sales on copywriting alone. He talks to us about what got him into the copywriting business, how to get into the mindset of the audience when writing the content, and details to his copywriting event in Vegas. What you’ll learn: Two secrets to effective writing that sell $530,000,000 Discover his 6 stage structure for sales copy The extreme value of being weird Details about the Copywriting Event in April Connect with Stefan: Turtle Peak Redox Copywriting Event 2018 Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

Any business can tell you that referrals are their best source of business. I am going to tell you why referrals work and the 3 key secrets to get people to buy from you. How to build on trust, telling a story,  and virtual referrals with case stories. What you’ll learn: Why referrals are so valuable How to build on a transfer of trust The value of using case stories Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

Smartphones are all around us. They have been a tool for communicating, sharing, and connecting with other through apps and messaging features. However, smartphones can also serve as a vital tool in the marketing world. In this episode of The Garlic Marketing Show, I speak with the founder of the Smartphone Marketing School Tabitha Carro. She shares her expertise on how she got into making her own Smartphone Marketing School, provides tips on how to market ads and products with video and the basis of her courses. She discusses how digital marketing shouldn’t be limited on creating content on a desktop and making it mobile responsive. Rather, people should be making it on their phones and integrating different apps to produce visual engaging content. What you’ll learn: Useful Apps for Visual Content Creation on your SmartPhone Tips to Create Engaging Ad Videos Information about the Smartphone Marketing School Courses Connect with Tabitha: Tabitha's Website Spms Membership Tabitha’s Blog SPMS Facebook Page S

Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean become household names today. Rick Cesari, the Chief Acceleration Officer of Cesari Ignite, discusses the secrets of how to build a brand’s foundation. He provides tips on marketing products to clients, engaging your audience, the basic formula for infomercials, and the importance of establishing credibility by using authentic testimonials. What you’ll learn: Building a Brand’s Foundation Positioning Strategies in Marketing Basic Formula for Infomercials, and Omnichannels   Connect with Rick: http://cesariignite.com/ 5 Keys to Building a Brand Buy Now Rick Cesari Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

Establishing business credit can really benefit a business in the long run. Chief Executive Officer of CreditSuite.com, Ty Crandall discusses the steps of how to build business credit, the benefits of using it, how to potentially grow your business, and market on different platforms. It doesn’t matter how long you’ve been in the business, credit can be started right when you have an effective marketing strategy, budget, and plan. Ty discusses some tips small business can take when trying to establish business credit and how big business like Walmart and Apple have been so successful. What you’ll learn: The importance of business credit Steps to establish business credit Platforming your marketing   Connect with Ty: https://www.creditsuite.com/ Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

Content sells and makes businesses like how Liam Martin had his start from blog posts to becoming the CMO and Co founder of two companies, Time Doctor and Staff.com.  In this podcast, Liam Martin discusses his companies and how they can be useful with SEO traffic and how to help engage productivity remote workers with AI time tracking software. He describes how people should focus on their strengths like his are statistics and analytics while the CEO is the client communicator and sales force behind the team. His ultimate motive is to drive traffic, and a great synopsis of how to drive SEO strategy. We also talk about YouTube and how their algorithms are about  quality content that you can’t get in the system.  The simple things about product testing and the things that they learned. What you’ll learn: How to focus on the analytics on remote workers and teams The benefits of using SEO to get the best results The value of content and algorithms to create a successful business. Connect with Liam: https://sta

Successful marketing is central in making a functional business. In today’s podcast, I speak with Jon Manley about how creating successful marketing can not only boost employee morale but also reach the ideal clients. He provides valuable advice for how marketers can provide phenomenal service to their clients and strategically sell the final product. What You’ll Learn: How to reach your clients with a targeted audience Social selling to your clients and how to build client relationships Employing morale and goals to effectively create a successful marketing business Connect with Jon: Check him out on:  https://www.linkedin.com/in/jonmanley/ Links and Resources: Download perfect video case study planner at iangarlic.com/plan     See acast.com/privacy for privacy and opt-out information.

A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.  Leeyen goes in depth describing the basics of creating forms and how to implement them in the marketing field. She suggests companies marketing their business to use a survey form that targets their specific audience. This way marketers can effectively gather potential leads and future clients to their business.   What You’ll Learn: How to focus and create effective survey forms with conditional logic The benefits of using JotForm How to create better engagement to your audience Connect with Leeyen: Leeyen Roger’s website Jotform Jotform’s articles on Medium Links and Resources: Download perfect video case study planner at iangarlic.com/plan See acast.com/privacy for privacy and opt-out information.

When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making Things Happen  shows the steps to build successful client relationships. He discusses the importance of valuing communication when interacting with clients from scheduling face to face meetings, to having personal phone calls. What You’ll Learn: Embracing the value of client communication Changing the way we communicate with clients How to effectively advertise a brand with other forms of communication Connect with Steve: Bluefish Concierge Service by Steve Sims Read Steve’s book Bluefishing: The Guide to Making Things Happen Visit Steve’s site https://www.stevedsims.com/ Links and Resources: Download perfect video case study planner at iangarlic.com/plan Follow Ian Garlic on Facebook at Garlicface.com   See acast.com/privacy for privacy and opt-out informa

Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own book. Today, she has her own book launching company specializing in self-publishing nonfiction. She provides great advice on how people should market their work, book pricing, and the value of books as a marketing strategy. What You’ll Learn: Julie’s incredible story of how she launched her first book and company Tips for marketing books from pricing and creating audiobooks to placement and sales Insight about Book Launching and the services they provide to clients Connect with Julie: BookLaunchers.com More than Cashflow https://juliebroad.lpages.co/book-selling-gameplan-opt-in-4/ Julie's self-publishing help on YouTube  Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.   What You’ll Learn: How to build a better brand/design for your business Financial business advice from branding, managing budgets, to a solution plan How to get clients over their fear of bad decision making   Connect with Pia: Read her book Badass Your Brand Visit her website Worstofall Design   Links and Resources:   Download perfect video case study planner at iangarlic.com/plan     See acast.com/privacy for privacy and opt-out information.

Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers, and prospective marketers can learn vital tips when it comes to marketing one’s own business. Finally, he discusses the program for The Agency Summit and how to register.   What You’ll Learn: Learn details about the upcoming online agency summit and how to register Some  valuable tips for freelancers on how to get a start in the marketing/sales business How to apply up sales, revenue, and leadership in an agency   Connect with Andrey: Register at Agency Summit Visit Andrey’s website GetListingsSummit.com   Links and Resources Download the perfect video case study planner at iangarlic.com/plan     See acast.com/privacy for privacy and opt-out information.

After a long wait, the Garlic Marketing Show has finally returned. In future episodes you can expect more updated material, bigger companies sharing their stories of how they run their own marketing firms, and more solo episodes like these. Much of marketing is about more than the market itself, but how to effectively manage a team of people in the industry. The best marketers sharpen the saw, which is one of our core values, and create client engagement with Dynamic Video Case Stories. What You’ll Learn: What to expect in future episodes Effective teamwork The importance of selling stories- Dynamic Case Stories Links and Resources: Download the perfect video case study planner at iangarlic.com/plan What’s the one thing you need help with? Let me know at garlicface.com See acast.com/privacy for privacy and opt-out information.

Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle comes to marketing from the TV news business and brings a wealth of knowledge from writing to video production to multimedia content creation. Listen and learn why telling your story to 50 ideal clients is better than 5,000 people. What You’ll Learn: How to use podcasts to do a virtual book tour How to become a guest on podcasts The keys to getting a story to click Connect with Dan: https://www.facebook.com/daniel.a.moyle https://twitter.com/danmoyle Links and Resources: interviewvalet.com/garlic https://www.useloom.com/ See acast.com/privacy for privacy and opt-out information.

Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she releases through It Girl Academy. She is passionate about helping women to use the evergreen model for enrolling consistent clients without having to do big stressful launches. If you are ready to take a lot of stress out of your business this episode is for you. What You’ll Learn: Why you shouldn’t abandon something if it doesn’t work right away How to stand out in the blogging space How to start your own evergreen marketing system Connect with Jessica: jessicanazarali.com/webinar businessmasterycertification.com See acast.com/privacy for privacy and opt-out information.