Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers

Mike Smith is the author of “THE NATIVE ADVERTISING ADVANTAGE” and senior vice president of revenue platforms and operations for Hearst Magazine’s Digital Media and senior vice president of advertising platforms for Hearst’s Core Audience. He is responsible for digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Exchange, the company’s auction system for selling advertising on its hundreds of websites. His previous book, “Targeted”, was named one of the “Top 6 Business Books to Read” by Inc.com and won the Axiom Gold Medal Award for best advertising / marketing book for 2015. What you’ll learn about in this episode An important innovation that will affect advertising for a long time The two big categories of digital advertising How native advertising was designed to ‘fit in’ Using Franklin Covey’s system and tools to stay organized and focused Daily habits that contribute to Mike’s success and effectiveness Valuable lessons that Mike learned from

Craig Cody is a Certified Tax Coach and the owner of the New York City based accounting firm, Craig Cody & Company. Craig belongs to a select group of tax practitioners who’ve undergone extensive training and continued education on various tax planning techniques and strategies. Craig is passionate about helping business owners understand the difference between tax planning — and tax paying — by helping them save significant money. Craig is also the co-author of the Amazon bestseller, “Secrets of a Tax Free Life.” You may remember Craig and the wisdom he shared during Episode 178. If you haven’t listened to, studied, and applied all Craig shared during our first interview…I highly encourage you to add Episode 178 to your list of vital priorities. What you’ll learn about in this episode What Craig has been up to and has coming up in the next 12 months How Craig defines success Strategies to use to help you get past your fears What makes an A-player an A-player What the hardest hire is for any business own

Lou Diamond is a master at putting great people in touch with other great people. He has over 25-years of experience in sales, relationship management, business development and executive coaching. Lou’s authenticity, energy, and enthusiasm, along with his unwavering passion and desire for helping people achieve their dreams, is unmatched. He has been a top producer at every firm he’s ever worked, has led teams at Accenture, Deloitte, Omnicom, Merrill Lynch and Bank of America to achieve record revenues year after year. And he is now the Founder & CEO of THRIVE, a leading consulting and coaching company focused on making the most incredible leaders and top performers even more amazing. What you’ll learn about in this episode How sales is the result of what we do – not the process The events that led up to Lou writing his book “Master the Art of Connecting” Why a portion of your day always needs to be focused on business development Making sure that your target sees the value in the service or product that

Cole Fox is a passionate believer in sales and entrepreneurship. He started his career in the wine industry and then immediately founded a vodka company. Then during the 2008 economic meltdown, he shifted his career into sales…full-gear…he sold office supplies, door-to-door. And that wasn’t easy Onward Nation…so he soon discovered the magic of technology and was lucky enough to be among the first hired at LinkedIn. From there, he became passionate about startups and has recently been a ‘resident sales hacker’ at many venture-backed tech startups. He now runs sales for a sales hacking tool called LeadIQ. What you’ll learn about in this episode How bio-hacking can contribute to your success How LeadIQ works The top preparation and time-saving tools that Cole uses and highly recommends A tough lesson that taught Cole to take logic into play Mastering the essential skill of sales in order to thrive in business today Filling in the holes in your business development and sales pipeline The main challenge that busi

Aaron Walker is without question a veteran entrepreneur. Starting his first business at 18 and selling to a Fortune 500 company nine short years later demonstrates Aaron’s passion for succeeding. Unwilling to rest on past success Aaron started, bought and sold eight successful companies over the past 37 years. Having a strong desire for personal development has kept Aaron in a weekly mastermind group for more than a decade with Dave Ramsey, Dan Miller, Ken Abraham and seven other notable Nashvillians. Aaron has enjoyed a 36-year marriage with his wife, Robin. Today Aaron spends the majority of his time HELPING MEN GROW IN SUCCESS AND SIGNIFICANCE as President and Founder of VIEW FROM THE TOP, a premier life and business coaching resource. Aaron’s new book, View From The Top is guaranteed to motivate and inspire you to live a successful and significant life. What you’ll learn about in this episode Aaron’s new book, “View From the Top” and why it almost didn’t happen The benefits and power of being in a master

Scott Dubois is the co-founder of Pidalia, a digital agency in Boston, that provides clients with solutions to their challenges in advertising, software design, and business process management. Scott specializes in media selection, campaign strategy, and analytics and applies his knowledge of business processes through consultation with clients. His consulting focuses on enhancing his clients’ relationships with existing audiences and helping them reach new audiences. Scott is also an internationally recognized speaker on the topics of marketing strategy, user engagement, and cross-media communications. What you’ll learn about in this episode The tool Scott uses to prioritize and organize his daily thoughts Creating a habit of starting the day at Inbox Zero and how Scott achieves it A great learning experience that taught Scott to always do right by the client Mastering the skill of short-term patience An important lesson that Scott learned on how to view things in the proper perspective and why not to overr

Jocelyn Jones is an Instagram expert, international speaker, international bestselling author, and online marketing consultant. Her socializing strategy for connecting businesses with their perfect audience is second to none. Her simple “3 Step Formula” teaches you how to attract followers, build your list and convert them to customers in as little as 15-minutes a day allowing you more time to do the things you love. What you’ll learn about in this episode How to use Instagram to build your list and relationships The importance of having a morning routine to get you focused and prepared to handle the day Taking the time to focus on yourself and your needs first Knowing what skills you are good at and mastering those Speaking with authenticity Getting clear on what it is that you want to do The importance of engaging and having conversations with your followers on social media The calls to action that work best on Instagram Cutting your learning curve by working with a mentor How to best connect with Jocelyn

Kelly Hatfield has been in the Recruiting / HR field for 20 years as a successful business owner and entrepreneur. She is co-founder of the firm Enginuity Advantage and the host of the top-rated Absolute Advantage podcast. Kelly believes people are the greatest asset any business has, and to be successful, business owners must cultivate the talents of their team. Because of these core values, Kelly has created an outstanding referral-based network that has built and continues to build her businesses. What you’ll learn about in this episode Where bad hiring decisions live Using the best practices of marketing and sales to attract talent vs. clients A recruiting method that can constrain the growth of your business Strategies that business owners can use when it comes to recruitment marketing Why Kelly defines success as progress The importance of having clarity of your self-awareness when it comes to fear and challenges What makes an A-player an A-player Why it’s vital to attract people who are going to be a

Lee Caraher is the CEO of Double Forte, a public relations and digital marketing firm based in San Francisco with offices in Boston and New York City. Lee is an acclaimed communication strategist and known for her practical solutions to big problems. Double Forte works with some of the top consumer and technology brands in the country. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble and her latest book is entitled, “The Boomerang Principle.” What you’ll learn about in this episode What Lee has been up to recently, including the launch of her new book, “The Boomerang Principle” What Lee believes is the missing piece in business How ‘The Boomerang Principle’ works and how it came about Why bringing people back to a job that they left can be so powerful How all companies ar

Roberta Matuson is the president of Matuson Consulting, and for over 25-years, she has helped leaders at General Motors, New Balance, The Boston Beer Company, as well as small to mid-size businesses, achieve dramatic growth and market leadership through the maximization of talent. Roberta is the person that Monster.com and Staples turn to for advice on talent. She is the author of the newly released, “The Magnetic Leader: How Irresistible Leaders Attract Talent, Customers and Profits.” She is also an expert blogger for Forbes and Glassdoor.com and a former columnist for The Boston Business Journal. What you’ll learn about in this episode How maximizing talent in an organization is hard but at the same time, easy Why leaders need to work on themselves and relationships with employees Providing the best value that you can to your clients Why you need to be a master marketer to thrive in business today Marketing elements that should be applied to your business to attract talent Why it’s vital to be intentional

Scott Beebe is the founder and head coach of MyBusinessOnPurpose.com, and the host of the “Business On Purpose” podcast. He liberates Small Business owners from the chaos of working IN their business and helps to get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems, and Processes. Scott is the creator of the “Four Steps To Business Freedom,” a 6-month group coaching experience exclusively built for small business owners to help guide them through building the systems and processes they need to get their businesses and lives back on track. What you’ll learn about in this episode The daily habits that help Scott to focus and prepare daily Why the vision story is the most underutilized and most powerful tool in your personal and business arsenal A challenging time that was a turning point in Scott’s professional life The importance of having someone to confide in and boost your confidence when you need it most Why you need to document the next you’re going to do like

Vera Fischer is founder and CEO of 97 Degrees West — a rock solid awesome agency in Austin, Texas. The agency has been the recipient of 15 international creative and marketing awards. Vera is a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University and a mentor at Capital Factory. You may remember Vera and the wisdom she shared during Episode 204 of Onward Nation. What you’ll learn about in this episode What Vera has coming up in the next 12-18 months How programmatic media buying works and why it should be important to business owners The benefits of geo-targeting ads The number of times it takes for someone to see your ad before they take action on it How programmatic can be leveraged in your marketing program How programmatic fits into the B2B niche market The power of changing ad creative based on keyword searches Why it’s easier to target to a very specific niche market Tools to help you become successful with programmatic Focusing on doing one or two

Corey Jahnke is the Chief Imagineer at Mind*Star Academy, a Best-Selling Author, Speaker, Coach, Community Pharmacist, Lifelong Learner, and Enthusiastic Dog Lover. Corey has devoted his life to helping people re-engineer their confidence levels so that they can explode their businesses, expand their influence, and live the kind of magical life that he gets to live on a daily basis. What you’ll learn about in this episode How to re-engineer your confidence levels The ways Corey combatted emotional, financial, and physical struggles How to stop thinking inside the box Why you should stop feeling sorry for yourself Why you shouldn’t discount your community Why you should admit your weaknesses and fill in the gaps Not letting fear keep you from reaching your goals Strategies for improving as a business mentor Why being a better person can make you a better boss Steps you can take to get to the next level in business How to best connect with Corey: 12-week group coaching program: www.twelveweeksfree.com Book:

Nikki Fogden-Moore is known as the Mojo Maker. She specializes in working with Fortune 500 CEOs, entrepreneurs, and their highly-driven organizations to create the business and life they want. The true 1 percenters. Her decades of experience blend both business with personal high performance for ultimate success. She divides her time between her private coaching business called, Corporate Vitality, retreats, workshops, and speaking. Her Vitality Coach Podcast has listeners in over 80 countries, she is the author of a blog with subscribers around the world, and Nikki is an author of two books, her latest is entitled, “FITPRENEUR – how to be the CEO Of Your Business and Your Life.” What you’ll learn about in this episode Nikki’s background and why she’s known as the “Mojo Maker” How Nikki’s eclectic experience contributed to her expertise The three ways people end up losing their mojo Why striving for agility can be a problem The difference between working hard and hard work What “winning weeks” are, and how N

Vinnie Fisher is an entrepreneur, author, husband, and father. Vinnie left a successful law practice as a corporate and tax attorney in 2007 to drive his passion as an entrepreneur. After a few successful businesses in the digital space, Vinnie discovered a much needed service for business owners, so in 2014, he launched his next venture called, Fully Accountable, an accounting solution called ‘Your Back Office’ that provides owners and accounting professionals with the tools to excel at accounting, human resources and legal. Vinnie is also the author of two books, “The Best Investment: A Better You” and “The CEO’s Mindset: How to Break Through to the Next Level.” What you’ll learn about in this episode The #2 reason small businesses fail and how to avoid it The key fact 5.9 million businesses need to hear about Why sometimes the first step to being profitable is cutting revenue streams Vinnie’s “game changer” habit that helps him practice simplicity and focus A practical tip to discover where chunks of time

Jesse Kay is a 16-year-old junior in high school and the host of the 20 Under 20s Podcast where he interviews successful entrepreneurs in their 20s or younger from around the globe. Jesse’s obsessed with sharing practical lessons and stories from some of the best minds on the planet to help inspire young men and women to become tomorrow’s entrepreneurs. Jesse was born into an entrepreneurial family and started his first business at 9-years old flipping sneakers on eBay. Jesse also plays tennis for his high school tennis team and will be applying to colleges next fall. What you’ll learn about in this episode The importance of giving rather than taking in business relationships Jesse’s passion for inspiring and educating the next generation of entrepreneurs How you can build a network without any contacts Habits that Jesse attributes to his success How overbooking can lower your value Why communication and persistence are critical skills How Jesse uses Attention Deficit Disorder to his advantage Why the best t

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. Drew has run his own agency, the McLellan Marketing Group for over 20 years and helps the owners of over 250 small to mid-size agencies a year learn how to take their business to the next level through his consultancy, the Agency Management Institute. Drew has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls Drew one of 10 bloggers that every entrepreneur should read. You may also remember Drew and the wisdom he shared during Episodes 32, 167, and 292 of Onward Nation. What you’ll learn about in this episode Drew’s latest endeavors and what he’s bringing to the community How Drew helps agencies improve their work What prompted Drew to start his podcast Why it’s critical to delegate tasks What to think about first thing in the morning for time management What business owners need to let go of in order to grow How fighti

Michael Papanek is the author of “FROM BREAKDOWN TO BREAKTHROUGH: Forging Resilient Business Relationships In The Heat Of Change” and is the principal and founder of Michael Papanek Consulting. Michael has over 30 years of expertise leading successful large-scale initiatives and increasing the performance of people and organizations in complex, competitive markets. Michael works with senior leaders facing new challenges, due to either an expanded role, new business targets, new strategies, or other key change initiatives, mostly in large organizations and fast-growing high-tech companies in complex global markets. What you’ll learn about in this episode How Michael went from a people-averse programmer to a leadership mentor The lessons Michael learned from starting a business in 2008 How working with a team and having a coach helps Michael get things done Why Michael believes that “no one’s done anything significant by themselves” Michael’s surprising daily practice that helps him to focus Michael’s takeaway

Carl Gould serves as the emcee for “EO Nerve” and “Facilitator of Breakthrough the Barriers” and “The Firewalk Experience.” Carl is a business growth expert, mentor, and entrepreneur. He built three multi-million dollar businesses by age 40, has mentored the launch of over 5,000 businesses, and has trained and certified over 7,000 business coaches in 35 countries. Carl has written three best-selling books on business strategy and growth, with the most recent entitled, “Biz Dev Done Right.” What you’ll learn about in this episode An evaluation checklist if you’re looking for a coach How advance preparation can lead to big wins in all areas of your life Carrying strong physical and mental energy throughout your day The critical skill of persuasion: the most important skill you will ever learn in life A never-ending role and function of your business that you need to master How a garden hose is like a sales cycle Why you need to spend at least 90 minutes a day on marketing The biggest accelerant of your busines

Karla Nelson has built several businesses and has learned that in business and in life, “Relationships Are Everything.” And now she had put it all in a form that’s easy to learn and use: The People Catalysts which is also the name of her super-awesome podcast which I highly recommend that you download. Karla and her team have used Who-Do Method with 25 of the Fortune 100 and dozens of mid-market companies and startups. Typically, they cut 50-80% off cycle time and produce better results with happier people. The Who-do Method’s client list includes Target, Best Buy, Disney, Comcast, 3M, Amazon, General Mills, HP, Coca-Cola, Deloitte, Cargill, Chase, US Bank, State Farm Insurance, IBM and many other corporate market leaders. What you’ll learn about in this episode The Who-Do method and a breakdown of the four roles that make it up The constraints to grow within a company and getting everyone properly aligned with their roles and responsibilities The importance of making relationships a priority on your checkli