Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers

Vera Fischer is founder and CEO of 97 Degrees West — a rock solid awesome agency in Austin, Texas. The agency has been the recipient of 15 international creative and marketing awards. Vera is a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University and a mentor at Capital Factory. You may remember Vera and the wisdom she shared during Episode 204 of Onward Nation. What you’ll learn about in this episode What Vera has coming up in the next 12-18 months How programmatic media buying works and why it should be important to business owners The benefits of geo-targeting ads The number of times it takes for someone to see your ad before they take action on it How programmatic can be leveraged in your marketing program How programmatic fits into the B2B niche market The power of changing ad creative based on keyword searches Why it’s easier to target to a very specific niche market Tools to help you become successful with programmatic Focusing on doing one or two