Synopsis
America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
Episodes
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Episode 672: Using LinkedIn to target your top prospects, with Jake Jorgovan
26/01/2018 Duration: 33minJake Jorgovan is the founder of Lead Cookie, which helps B2B sales teams generate leads through done-for-you LinkedIn prospecting and Outbound Creative which helps consulting companies win their dream clients through custom consulting and done-for-you outreach campaigns. He is also the author of the upcoming book “Win Your Dream Clients.” What you’ll learn about in this episode: Why LinkedIn is such a powerful social network and a great tool for new business development The importance of being consistent with your morning routine The value of writing down your top three wins for the day A dark spot in Jake’s life that forced him to reflect on what he was really good at Why you need to have self-awareness and the ability to recognize your own ignorance Understanding the financials of your business How to get things off your plate that drain energy from you Creating a vision and focus for everyone in the organization Why you need to focus on creating value when starting a business How best to connect with Jak
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Episode 671: How “Cause Entrepreneurs” drive demand and impact, with Tiffany Wojtkiewicz
25/01/2018 Duration: 34minTiffany Wojtkiewicz is the Chief Revenue Officer and co-founder of ONEHOPE, a lifestyle brand with a world-class vineyard and winery in the heart of Napa that makes a measurable impact for its charitable partners through its family of brands. She is responsible for all revenue generation channels and accountable for driving integration and alignment between the sales, marketing, and customer support departments. Tiffany has successfully lead the company from $60,000 in sales in 2007 to approximately $25 million in sales in 2017 while experiencing triple digit growth over the last three years. What you’ll learn about in this episode: The two traits you need to help you be successful as an entrepreneur How ONEHOPE is able to make a social impact and give back to the non-profit organizations that they support Why you need to make sure that your product messaging is on point How ONEHOPE’s brand ambassador program viaONEHOPE allows people to raise money locally through in-home wine tasting parties Why it’s import
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Episode 670: The chill of the sigh, with Mike O’Krent
24/01/2018 Duration: 39minMike O’Krent is the founder of Life Stories Alive, a business specializing in the making personal history “legacy” videos for families. In a life-changing experience, from 1996 through 2000 Mike interviewed Holocaust survivors for Steven Spielberg’s “Survivors of the Shoah Visual History Foundation”, now the USC Shoah Foundation. It was through that experience that Mike discovered the significance and technique of recording the life stories of loved ones. The business has since expanded its expertise beyond capturing personal histories for families to now include recording the histories of businesses and non-profit organizations. You may remember Mike and the wisdom he shared during Episode 484. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 484 to your list of vital priorities. What you’ll learn about in this episode: Why Mike wrote his first book, “A Conversation You’ll Never Forget — A Guide to Capturing a Life Story” The v
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Episode 669: Harassment, inequality, and gender bias, with Lee Caraher
23/01/2018 Duration: 34minLee Caraher started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Lee has managed multiple offices and hundreds of people of all ages and was named in the 40 under 40 by PRWEEK Magazine. She holds a bachelor’s degree in medieval history — which she finds useful every day. You may also remember Lee and the wisdom she shared during episodes 180, 269, and 523 of Onward Nation. If you haven’t listened to, studied, and applied all that Lee shared during our earlier interviews...I highly encourage you to add episodes 180 and 523 to your list of vital priorities. What you’ll learn about in this episode: How workplace issues have exploded in the media in 2017 and how that’s created a cultural shift How women are getting more comfortable in exerting themselves in the workplace How harassment cases will continue to come forward in 2018 How a business owner can prepare for being accused of gender bias, unequal pay or harassment Why you need to have susta
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Episode 668: Do things never before done, with Chris Dayley
22/01/2018 Duration: 54minChris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his conversion optimization agency, Dayley Conversion, in 2014, which he later merged with Disruptive Advertising, where he currently works as vice president of site testing and optimization. You may remember Chris and the wisdom he shared during Episode 457. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 457 to your list of vital priorities. What you’ll learn about in this episode: The six major areas that typically have the biggest impact on conversion rates Some recurring pain points that business owners experience when it comes to scaling The power of holding people accountable and doing so in an environment where they still feel enabled to succeed Why it’s good for businesses at any stage to look back and feel good about the progress that they’ve made How most people s
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Episode 667: Have high standards, with Fabiola Hesslein
19/01/2018 Duration: 31minFabiola Hesslein is the co-founder and CEO of Tryon Entertainment. For over 25 years, she has led a rewarding career as a multi-faceted entertainer, having graced the stage with global artists that include Michael Jackson, Pink, Marc Anthony, Usher, and has appeared on various programs including Saturday Night Light and The View. With a degree in business, cultivated talent, and a progressive mindset, Fabiola not only provides her creative expertise but a hands-on approach and a top-notch team for all entertainment and production needs big or small. What you’ll learn about in this episode: Fabiola’s transition from show business to becoming a business owner of a full-scale production company The power of waking up with a sense of gratitude The value of creating a to-do list Investing in proactively marketing your business Why communication is such a critical skill to master A valuable lesson learned about over-delivering to your clients Why you need to have a strong support system in place Focusing on innova
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Episode 665: Be the thought leader, with Renee Wang
18/01/2018 Duration: 34minRenee Wang is the CEO and Co-Founder of CastBox, the global leading spoken audio platform pioneering in-audio search to deliver contextual recommendations for listeners of podcasts, on-demand radio, and audio books. What you’ll learn about in this episode: The story behind how Renee raised money for her startup, CastBox How CastBox’s audio search engine feature works Using Google Calendar and Google Keep to stay focused and prepared The power of reflecting on things you can improve on The top three skills that business owners need in order to thrive today: people, money, and direction A lesson that Renee learned from one of her mentors on becoming a thought leader How globalization is becoming more and more important Why you should never give up as a business owner The importance of building strong team that you can trust How best to connect with Renee: Email: renee.wong@castbox.fm Website: http://castbox.fm/channel/id52716
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Episode 664: The plain truth about publishing: How to decide if you should find a publisher or self-publish, with Wendy Keller
17/01/2018 Duration: 40minWendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She has sold nearly 2,000 rights deals worldwide including 16 New York Times Bestsellers and 9 international bestsellers. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine. What you’ll learn about in this episode: What an agent does Why you need an agent in order to get a deal with a publisher Being clear on your outcome before committing to writing a book What a platform is and why you need to build one if you want to write a book Working with a publisher vs. self publishing Different scenarios where self publishing might be your best option Strategies for success when considering writing a book Why you need something to differentiate yourself from everyone else The top things that you should be doing to build your platform
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Episode 663: Shopify, ShopSnap, and conversion rates, with Gal Ratner
16/01/2018 Duration: 34minGal Ratner is an award winning technology veteran and the co-founder and CEO of ShopSnap, a modern e-commerce platform, and the founder and CEO of Inverted Software, a consulting firm in Los Angeles. His designs are responsible for powering Fortune 500 companies in multiple industries. You may remember Gal and the wisdom he shared during Episode 370. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 370 to your list of vital priorities. What you’ll learn about in this episode: The big market need right for increasing conversion rate How artificial intelligence is going to add value to both business owners and consumers The strategy that Gal uses to help him keep a focused mindset throughout the day The importance of defining small successes The value of caring about other people’s successes before yours Why Gal believes so strongly in the law of attraction Why a team player is more important than an ‘A’ player The three key facto
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Episode 662: Have a point-of-view, with Jeff Keisler
15/01/2018 Duration: 38minJeff Kreisler is a Princeton-educated lawyer turned author, speaker, pundit, comedian, and advocate for behavioral science. He uses humor and research to understand, explain and change the world. Winner of the Bill Hicks Spirit Award for Thought Provoking Comedy, he writes for TV, politicians and CEOs, shares insights and wit on CNN, Fox News, MSNBC, SiriusXM, and tours most of this planet. Jeff is the co-author of the new book, “Dollars and Sense: How We Misthink Money and How to Spend Smarter.” What you’ll learn about in this episode: The story behind the book that Jeff co-authored with Dan Ariely, “Dollars and Sense” How we think improperly about money The shortcuts we commonly use to determine the value of something Why a healthy dose of irrational confidence is required in creative and freelance work The importance of mastering good communication The value of having a point of view or vision How emotions come into play in organizational and personal decision making Why you need to acknowledge fear and t
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Episode 661: Launch your book, with Julie Broad
12/01/2018 Duration: 34minJulie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and a recipient of the Beverly Hills Book Award for Best Sales book. Her latest venture, Book Launchers, helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. You may remember Julie and the wisdom she shared during Episode 350. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 350 to your list of vital priorities. What you’ll learn about in this episode: The major benefits that writing a book can provide to a business owner Why you need to write a book if you want to be a paid speaker Why communication -- both spoken and written-- is critical Common obstacles that a business owner may encounter in not being able to write a book The power that comes from defining yourself The process that a business owner needs to be prepared for to work through writing a b
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Episode 660: Remain in the left lane, with David Mattson
11/01/2018 Duration: 46minDavid Mattson is the CEO and President of Sandler Training, he oversees the corporate direction and strategy for Sandler’s global operations including sales, marketing, consulting, alliances and support. Under David’s leadership, the Sandler organization expanded domestically and internationally to over 250 offices in 27 countries around the world. David is a Wall Street Journal and BusinessWeek bestselling author. You may remember David and the wisdom he shared during Episode 469. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 469 to your list of vital priorities. What you’ll learn about in this episode: What micro-learning is and what it consists of The new way to send company-side messages Why you shouldn’t rest on your past successes, but rather continually push forward The importance of sharing what success means to you with your team The three questions to ask yourself if you don’t hit your goals Why you need to separate
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Episode 659: Monetizing Your Content, with Stephen Woessner
10/01/2018 Duration: 27minMonetizing Your Content, with Stephen Woessner Good Morning Onward Nation – I’m Stephen Woessner and my hope for you is that 2018 has started off with renewed momentum and velocity in your business. And that you have been able to take time to invest in planning and getting clear on what you most want to accomplish in 2018 – your most vital priorities. The days between Christmas and New Year's are my favorite of the year because of the opportunities to spend time with family and friends, to truly unplug, to think, to pray, and to journal. And this year...I was able to get the time and space that I needed to think deeply and work through my vision for Predictive ROI in 2018. How we are going to grow our team...where we are going to invest our time, talent, and resources...and my Predictive ROI leadership team and I even identified several bold, new initiatives that we will tackle in 2018. We also zeroed in on how we will add greater value to the clients we have the honor of serving each day at Predictive ROI. I
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Episode 658: How to Flip Wall Street, with Randy Tate
09/01/2018 Duration: 39minRandy Tate is the CEO of Flipping Wall Street -- the world’s first and fully automated stock trading platform. In 2001, he started and developed Game Day Athletics, an athletic apparel company, and grew revenues to $5 million before selling the business to the publicly-traded sporting goods company Sports Chalet in 2007. Randy has led small business education and training for InfusionSoft and has spoken to small business owners on stages throughout the world about growth, sales, marketing, and investment strategies. What you’ll learn about in this episode: A platform that was built for the average investor that will allow them to preserve, protect and grow their wealth — fully automated The myths that we’re fed from Wall Street that we’re led to believe The power of recognizing someone on your team every day The benefits of putting together a great team and culture The importance of doing your paperwork The biggest thing that Randy sees people fail at when it comes to partnering with someone Why it’s critica
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Episode 657: Pricing is a brand strategy, with Mike Giannulis
08/01/2018 Duration: 39minMike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months. What you’ll learn about in this episode: What attracted Mike into business Why it’s important to increasingly charge more for your services How pricing is really a brand strategy The difference between the front-end and back-end of a sale How higher volume can lead to a lower conversion rate when you offer something for free Why you need to be able to write converting ads & copy The value of getting better at presenting what you’re selling Why you need to make sure that your product/service fixes a problem The importance of continuing to take action no matter what happens How best to conne
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Episode 656: 4.5 non-secrets to business development, with Jeffrey Gitomer
05/01/2018 Duration: 35minJeffrey Gitomer is an international sales trainer, world-renowned keynote speaker and #1 best-selling author of 13 books, including the New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and the Little Gold Book of YES! Attitude. He helped create Outstand, the first CRM program that actually helps salespeople MAKE SALES and he developed The Gitomer Learning Academy — an interactive sales training and personal development platform that is designed to evaluate, educate, help you understand, and reinforce your learning. What you’ll learn about in this episode: Creating a reputation based on value Building your online platform presence A formula that leads up to trust Why you have to be easy to do business with, both online and offline What it really means when a customer says “I’m not interested” Why it’s all about the questions that you ask and the credibility that you build How to create value attraction Why it’s vital to keep up with the times t
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Episode 655: Change is driven by the mentee, with Ken Rutsky
04/01/2018 Duration: 43minKen Rutsky and has spent nearly 25-years in B2B marketing roles, launching the “Intel Inside” broadcast co-op program in 1994 and then the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995 to 1999. Ken also ran network-security marketing at McAfee, where he developed and executed a marketing strategy that grew its web security business from $60 million to nearly $200 million. Today, Ken’s firm helps clients lead their markets. He is also the author of the book, “LAUNCHING TO LEADING: How B2B Market Leaders Create Flash Mobs, Marshal Parades, And Ignite Movements”. You may remember Ken and the wisdom he shared during Episode 458. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 458 to your list of vital priorities. What you’ll learn about in this episode: What Ken’s been up to recently and what he’s looking forward to in the coming months How having the ability to tell your story can help wit
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Episode 654: Trust the voice, with Russ Perry
03/01/2018 Duration: 37minRuss Perry is the founder of Design Pickle — the #1 flat-rate, on-demand graphic design company in the world. And, he recently finished writing his first book entitled, The Sober Entrepreneur, a personal account of his journey toward living a sober life and creating the business of his dreams. What you’ll learn about in this episode: How to silence the internet trolls that are trying to hurt your business Building a business that delivers value to clients Overcoming addiction as an entrepreneur Why you need to document your story Where you can get a free copy of Russ’s book The Sober Entrepreneur The daily habits that have contributed to Russ’ success Understanding paid acquisition Why you’re the only one that knows the answers to your questions The best strategies for entrepreneurs to find success How best to connect with Russ: Website: Soberentrepreneur.com Instagram: Instagram.com/RussPerry
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Episode 653: Find your team and delegate, with Jeremy Adams
02/01/2018 Duration: 37minJeremy Adams is one of Forbes’ & Influencive.com’s Top 30 Entrepreneurs Under 30 and not timid to climb the ladder of ultimate success. Prior to turning 30, he’s launched multiple businesses and helped entrepreneurs with his sales and digital marketing background. Jeremy launched his first startup, Prestige Food Trucks at the age of 22 years old. Jeremy was able to quickly turn Prestige Food Trucks into the world’s leading custom food truck & trailer manufacturer. He then landed multi-truck deals with clients like the U.S. Army, The Salvation Army, Dunkin’ Donuts, Taco Bell and many more. Jeremy was also a co-founding partner of Quantum Media, with Maxwell Finn -- and -- the original Shark from Shark Tank, Kevin Harrington. What you’ll learn about in this episode: The story of how Prestige Food Trucks got started Why delegation and finding a great team are critical skills that business owners need to master The true definition of owning a business The value that can come from partnering with a compet
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Episode 652: Blockchain and cryptocurrencies, with Terry Brock
29/12/2017 Duration: 36minTerry Brock is a communicator who helps individuals and organizations master technology and relationship marketing to build their business and be more profitable. He currently is a leader in the blockchain and cryptocurrencies space helping people make sense of and make money with these game-changing tools. You may remember Terry and the wisdom he shared during Episode 337. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 337 to your list of vital priorities. What you’ll learn about in this episode: What Terry’s been working on and what’s he’s excited about in the next year Blockchain technology and how it’s going to affect every business What cryptocurrency is and how it works Why you need to keep adapting and changing Why there is no such thing as job security Being willing to fail How learning something new and challenging yourself can help you to live longer The importance of thinking of creative ways that you can take what