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Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She has sold nearly 2,000 rights deals worldwide including 16 New York Times Bestsellers and 9 international bestsellers. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine. What you’ll learn about in this episode: What an agent does Why you need an agent in order to get a deal with a publisher Being clear on your outcome before committing to writing a book What a platform is and why you need to build one if you want to write a book Working with a publisher vs. self publishing Different scenarios where self publishing might be your best option Strategies for success when considering writing a book Why you need something to differentiate yourself from everyone else The top things that you should be doing to build your platform