Marketing School | Digital Marketing | Online Marketing

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad. [00:39] Channels that are being utilized by big companies to promote releases. [01:47] The expense and scarcity of Super Bowl adverts. [02:15] Using the Esports and Twitch platforms on a realistic and smaller scale. [02:47] The example of Ninja and the changes he made to his streaming schedule. [03:51] The gaming market and how many young people are playing. [04:27] Branding and the affordable ways of building yours through advertising. [05:11] That is it for today! [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links M

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why We Think Luminary is Failing. [00:30] Who is Luminary, what is their business model, and why did their launch fail? [01:34] The importance of understanding consumer behavior before starting a business. [02:06] Why knowing your industry is key for launching a new business. [03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts. [04:23] The pivot that Luminary needs to save their business. [04:59] Key lesson from this episode: give away everything fro

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing. [00:33] Success gap: what your customers need to become successful. [01:45] Importance of helping your customers solve their problems and be more successful. [02:18] Building brand awareness and trust to leverage word-of-mouth marketing. [02:40] Why content marketing is essentially another way to help your potential customers. [03:34] A tool to determine to best way to help your customers: Ubersuggest. [04:08] That’s it for today! [04:31] To stay update

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing. [00:48] Understanding the good and bad of raising capital for your business. [02:11] Building a strong brand: leveraging influencers and the omnichannel approach. [03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results. [04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization. [05:51] That’s it for today!

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond. [00:39] Using SproutSocial to keep accountability within your team. [01:32] Gaining a competitive edge by building up your messenger list as quickly as possible. [02:10] The importance of using the right hashtags on Instagram: Ingramer. [02:45] How to easily create simple, professional content for Instagram with Canva. [03:16] Top tool for managing your YouTube channel: TubeBuddy. [03:42] Using vidIQ to maximize and optimize your YouTube traffic. [04:11] Using Spotify to get guiding insights on

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business.  TIME-STAMPED SHOW NOTES: [00:40] Today’s topic: Oldies but Goodies to Help You Grow. [01:06] The power of using webinars to build trust at scale and grow your business. [01:36] Our recommended webinar tool: Livestorm. [01:48] Updating your old content to revamp your business in the new year. [02:36] How to use text messages to connect with your customers directly. [03:52] Top texting platforms and leveraging push notifications to draw traffic to your business. [04:17] Why email should still be a core mar

In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more about why now is great time for your business to get in on the TikTok platform, how to take advantage of initial organic growth, and when to look out for opportunities to monetize.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Sign Up for TikTok in 2020?. [00:31] What is TikTok and how do you use it? [01:32] Vine success stories: Logan Paul and Jake Paul. [02:40] The two schools of thought for how to use TikTok for your brand. [03:56] How to repurpose your content from other social media platforms for TikTok. [04:58] Why now is the best opportunity for organic growth on TikTok. [05:36] Focusing on LinkedIn for organic growth on the B2B side. [06:00] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind,

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not? [00:47] When it is better to opt for the book: better value for money. [01:09] Why Eric decided to build an external story for his brand. [01:43] What convinced Eric to attend the conference? [02:23] The story Eric created for ClickFlow: what do they do? [03:40] The process you go through at the conference: creating your brand script. [04:44] Brand script for ClickFlow: what does a brand script entail? [05:38] How to access a brand script template for yo

In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity, innovation, and success. Tune in to get some inspiration for how you can turn your marketing skills into a business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why the Best Marketers are the Most Entrepreneurial.  [00:34] Eric's practices around learning when he started out in the marketing game. [01:29] Why Neil values creativity over all else in marketing. [02:01] The example of Syed Balkhi and his career path in marketing. [03:31] Frugality and creativity; a winning combination. [04:44] Taking your marketing skills and applying them to a business of your own. [05:38] That's it. [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Syed

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars.  [00:34] A little about Peloton, what the company produces and its reputation. [01:15] The content of the ad in question and the story behind it. [02:12] The backlash against the ad and the resulting drop in value for Peloton. [02:40] Neil's own experiences buying his wife a Peloton! [03:40] Did this saga actually hurt the company and how badly? [04:26] Good press, bad press and neutral promotion. [06:08] Coming back from a negative press cycle and using it to your advantage. [06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School s

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich. [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy. [01:11] Capacity limit creates a shortage and increasing demand. [01:24] Recognizing the power of social media when it is used correctly. [01:54] Understanding when a “subtle” marketing approach is more effective. [02:15] Getting back to the basics of marketing: minimal viable product. [03:06] Importance of testing marketing strategies before doubling down on them. [03:43] The incredible revenue generating from the chick

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Big Mistake You’re Making on Social Media.  [00:47] Examples of how we repurpose content efficiently.  [01:19] Making the mistake of republishing content on an inappropriate channel. [02:00] Always keeping the norms of the channel (e.g. length of posts) in mind.  [02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet.  [03:08] Putting thought into your posts rather than publishing the same across all platforms.  [04:02] Study the strategies of those who do well on various platforms.  [04:27] Keep in mind that some channels work in both directions while others

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes.  [00:32] What we mean by “omnichannel” and the different types of content and platforms. [01:17] The misconception around Google penalizing for duplicate content.  [02:00] Keeping in mind that people’s attention spans are very short nowadays.  [02:29] The simple process we follow to spout our content from a “seed” piece.   [03:32] How one piece of content can become 70 pieces of content.  [04:19] Using a tool like IFTTT to connect your content to various platforms.   [05:14] Making your content native so that it is appropriate for the specific channel.  [06:35] Sometimes basic posts

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Market Like Apple in 2020.  [00:45] What Apple’s marketing approach used to be.  [01:09] Launching their products to influencers and letting them do the marketing.  [01:36] How utilizing influencers saves on costs.  [01:51] How integrating all their products get people to keep buying from them. [02:23] Integrate with other partners to pull customers and make them reliant on you.  [02:54] The positive change of Apple listening to feedback now.  [04:00] Apple’s easy-to-navigate website and all the benefits of simplicity.  [04:55] Integrating your other products and services at the checkout point on your website.  [05:32] Why you have to

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Storytelling in Business.  [00:36] Examples of companies who have made stories part of their brand.  [01:01] Why storytelling is such a powerful strategy in business.  [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.  [01:55] The biggest benefit to being more relatable as a brand.  [02:28] Realizing that your story is about you being a guide for your customers.  [03:08] Picking the right time and place to share your story.  [03:35] How stories also help to sell higher-priced items.  [04:44] The importance of stating what your plan is for guiding people. [05:17] Encouraging and c

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Facebook Ad Library.  [00:32] All the information about ads that Facebook’s library provides. [01:00] An example of how this tool can show you everything about a brand’s ad activity.   [01:41] The biggest mistake people make – copying what the big brands are doing.  [02:08] Remembering that conversion rates for big brands are always going to be higher.  [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement.  [03:38] The industries in which you can see super creative affiliate marketers.  [04:37] Paying attention to those adds that are up for a long time. [05:03] That’s it for today! [0

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Instagram Hashtags the Right Way.  [00:37] Why using hashtags on Instagram is still relevant and important. [01:19] Checking your post insights on a business account to see the reach of your post.  [02:08] Using a mix rather than only the biggest or trendiest hashtags.  [02:32] How to use a tool like Ingramer to generate a good mix of hashtags.  [03:13] The negative consequences of using hashtags that are too generic.  [04:09] Getting a higher conversion of new followers when using specific hashtags.  [05:10] The useful copying capability on Ingramer and saving the best hashtags.  [05:36] To stay

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.  [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.  [01:33] Leverage your community to help you market through blogging and guest posting.   [03:29] Funding through revenue-based financing using a service like Clearbanc.  [03:57] Considering your strengths and trading those for marketing services.  [05:09] The best thing about using the BizX platform to trade services.  [05:54] The benefits of getting your hands on a Small Business Administration loan in the US.  [06:39] Examples of funding your marketing through business development

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content. [00:55] Subscriptions and the smart model Chinese teachers are using. [02:53] Paid services; using blog and podcast content as a lead-in to income. [03:55] Affiliate marketing and making use of collaboration. [04:46] Native advertising and the idea of premium sponsored creation. [05:51] SEO-ranked content for rent; offering pages to other businesses. [06:47] Speaking gigs and ways to get booked for paid appearances. [07:43] Bundling content into different packages for everyone's benefit.  [08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site f

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck. [00:33] What is a Cybertruck? [01:39] The unveiling of the Cyberturck and the question of its windows. [02:40] Tesla's marketing strategy and the competition they set up. [04:12] Perception is everything, choose what you portray carefully! [05:25] The image of the Cybertruck and the impact that something that distinct makes. [06:00] Knowing your audience and pitching to them directly. [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Tesla