Marketing School | Digital Marketing | Online Marketing

In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies. [00:59] Automating the sales motions to get the conversation started. [02:25] Changing up the registration flow for purchases of a SaaS product. [03:28] Product-led growth and the freemium model. [04:26] Creating a huge amount of content marketing. [05:24] Allowing immediate booking of calls for increased numbers. [06:15] Creating partner pages for driving up enrollment. [07:51] Setting up product tours and forced onboarding.  [09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Sale

In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies. [00:44] Adding in up-sells and down-sells to an e-commerce cart. [01:56] Using a customer data platform to improve the customer journey. [03:28] Looking for micro-influencers with appropriate audiences. [04:19] Automation based on specific customer personas through email and beyond. [05:20] Leveraging different channels; push-notifications, subscriptions and more. [06:00] Making an enticing subscription offer! [07:14] Using live chat services to answer all customer questions.  [08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Hull HubSp

In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Actionable SEO Tips for 2020.  [00:43] Focusing beyond the top of the funnel keywords. [01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites. [02:43] Speeding up your site for a better user experience. [03:21] Adding tools to your website for natural and easy link generation. [03:52] Optimizing your organic click-through rate. [04:14] Integrating media into content to increase loyalty and time on-site. [04:52] Satisfying searcher intent and avoiding high bounce rates.  [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Nike FAQ Schema Word

In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World.  [00:36] The rise of the influencer on YouTube, Instagram, and TikTok.   [01:02] How influencers put together collaboration houses such as the Hype House.  [01:50] Leveraging other influencers to get bigger and bigger.  [02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities.  [02:26] Tag other people in stuff you post at conferences and networking events.  [02:38] Figure out how to monetize your brand by building it out. [03:10] Create videos and video content – it’s booming right now!  [03:54] Keep in mind that videos can rea

In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs.  [00:41] What we mean when we say “organic CTRs (click-through rates)”.  [01:06] Why you should aim to maximize your click-through rate. [01:16] Get more clicks by adding the date in your title tag.  [01:36] Use a tool like Answer the Public to get the permutations of what others search for.  [02:23] Use Google Search Console to see which keywords your page is ranking for. [04:16] Try out ClickFlow – they monitor everything on your behalf and report back.  [04:45] Consider the Google AdWords quality score when it comes to paid ads.  [05:57] Use a unique title separator or

In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Easy Ways to Find Keywords that Convert Into Sales.  [00:42] Going after comparison-based keywords using a keyword tool.  [01:24] Why comparison-based keywords are high in conversions. [01:55] Pay attention to what keywords and ads your competitors are bidding on. [02:27] Features that show the top keywords your competitors are going after.  [03:07] Look at your add accounts to see what converts. [03:27] Using a thesaurus to find synonyms for relevant keywords.  [03:59] Everything you can do with a tool like Clickflow.  [04:30] That’s it for today! [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s

In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best marketers do to stay on top of their game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Underrated Marketing Lessons. [00:40] Why going longer is better than trying to cut things short.  [01:27] If you aim for impact, the results and money will take care of itself. [01:43] Grow your revenue by pursuing international markets like India and Brazil.  [02:12] Thinking ahead by building a protective moat around your business. [03:10] Why going omnichannel is inevitable if you want to keep succeeding. [04:22] Conversion optimization and creating a premium experience for people. [05:28] Establish stronger audience engagement through live video.  [07:27] The best marketers know how to put a great team around them.  [08:47] To stay updated with events and lea

In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear how you can use conferences and networking events in your favor! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Find and Connect with Other Talented Marketers.  [00:34] There so much out there to learn from other people — we don’t know it all!  [01:02] LinkedIn’s strong organic reach makes this a great platform to find other marketers.   [01:33] Attend conferences and networking events to engage those who are a few steps ahead.  [02:07] Continue to connect online with those you met at events. [02:22] List the people who are going to an event and invite them to a dinner or happy hour.  [03:01] Become the connector between people attending the same event. [03:26] Join a Slack group for marketers such as Traffic Think Tank.  [03:55] Facebook

In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk.  [00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company. [01:06] Recognize what you’re not good at and get a team to help you.  [01:39] If you’re going to do marketing, find ways to relate to your ideal customer.  [02:24] Be ahead of the game when it comes to testing and trying new things.   [03:00] Know that social media traffic is short-lived, and take control.   [03:42] Be fast to get new things out consistently.  [04:35] Make the most of your content by reusing it in smaller segments. [05:23] The importance of being yourself and showing up unapologeti

In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website.  [00:35] The more brand queries a site has, the easier and faster it is for them to rank.   [00:51] Combine push notifications, Facebook Messenger and email collection.   [01:14] Submit your website to index in Google Search Console.  [01:32] Find the pages who are in the top 1000 and ask them for a link.  [02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.   [03:18] Keep in mind that your English website is not competitive in all countries.  [03:33] Transcribe and translate your content to reach other regions.  [03:49] That’s it for today! [03:52] To stay updated with events and learn more about o

In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started.  [00:34] Neil’s age when he started his career and how long he has been at it.  [00:54] Paying other people to help with marketing and getting ripped off.  [01:19] Learning that it takes at least three years to do well.  [01:37] Do not keep changing businesses and constantly shift your focus. [01:50] Ensure that your business idea has a big TAM (total addressable market). [02:09] Cultivate a long-term perspective rather than focusing on the day-to-day.  [02:45] How Neil lost over $1 million by trying to start a hosting company.  [03:29] The

In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started.  [00:52] Eric’s Biggest mistake: always trying to go for the quick wins.  [00:58] Building affiliate sites and buying cheap articles and links.  [01:47] Often mistakes stem from wanting to make a lot of money quickly.  [01:55] Focus on making an impact and choosing quality content.  [02:13] The mistake of trying to make money in a niche you’re not interested in.  [02:28] The importance of understanding the why behind what you do.  [03:31] Learning that you can translate your skills to help real businesses. [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build Multiple Income Streams At Once.  [00:37] Why you should attempt to build multiple income streams, and examples of what we do.  [01:13] Developing a course that consistently makes you money.  [01:39] Think of creative ways to monetize what you are already doing.  [01:55] Taking one asset and putting multiple income streams around it.  [02:20] Avoid starting too many things and keep streams related to one another.  [02:47] The importance of having laser focus and when to expand.  [03:40] Be careful of shiny object syndrome and jumping from one thing to the next.  [04:30] Looking for low hanging fruit in areas that you have already inv

In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade.  [01:19] Why SEO is not going anywhere as long as humans and robots exist.  [01:50] How Neuralink is changing the playing field on the human-computer connection.  [02:29] How search options and devices will expand in the next decade.  [03:11] Smart home devices like Alexa becoming even smarter and more developed.  [03:48] Search is going to become a remarketing game.  [05:02] The opportunity to boost SEO by translating content into other languages.  [05:46] Keeping in mind that while the US is the superpower today, it might change.  [06:02] Why video is

In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer.  [00:48] Doing freelance work as the best way to make money when you’re starting.  [01:00] Land gigs by getting on platforms like Fiverr and Upwork.   [01:23] Be succinct and show insight when reaching out to potential clients.  [02:08] Set yourself apart by researching the company you are pitching to.  [02:55] The value of putting yourself out there and being proactive.  [04:30] Keeping a long-term perspective rather than seeking out easy avenues only.   [04:36] Test out other people’s products first and learn where you can get traffic sources from.   [05:03] What to do once you see that your affi

In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube.  [00:47] More about Ryan and his YouTube channel called Ryan’s World.  [01:08] The Forbes article about the top YouTube influencers and what they’re making.  [01:47] How Ryan’s mother came up with the idea for Ryan’s World.  [02:13] Realizing that anyone can make money and that YouTube is a powerful platform.  [02:46] Recognizing that there is potential in almost all audiences.  [03:17] The importance of being consistent with your publishing schedule.  [03:46] Why diversifying your investments and sources of income is always a good idea.  [04:09] The first and second runner up of the most successful YouTube stars.  [04:48] T

In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Create A Luxury Experience That Delights.  [00:36] What each of us considers to be luxury experiences.  [00:58] Why flying Emirates first class is the ultimate luxury experience.  [01:45] What Emirate and Qatar Airways offer that is like no other airline.  [02:30] The value of creating a luxury experience in your marketing and business. [02:47] Focusing on service and why creating the experience doesn’t have to be expensive.  [03:29] Consider hotels’ approach to service and apply it to your business.  [04:42] The key to white-glove service: try not to say “no”.  [05:21] To stay updated with events and l

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You.  [00:36] Why you need to have a highly engaged audience.  [01:00] Your number of followers will not determine your success in selling.  [01:12] What you want to achieve by building an email list.  [01:57] The correct ratio between emails that add value and those that pitch a product/service.  [02:16] People follow those who add value, not sell stuff all the time.  [02:29] Engage with your audience if you want them to be engaged.  [03:10] Avoid giving generic advice and personalize responses to your audience. [03:39] The value of responding to comments and questions on social channels.

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Podcast Tools for 2020. [00:47] Google Drive and call recording over Skype with ecamm. [01:22] Zoom calls and utilizing the free service for interviewing guests. [01:56] The great service that Anchor offers for getting started with podcasting. [02:22] Podcast promotion through email and push notifications for better traction. [03:00] Transcription, subscriptions and payments through Descript and Supercast. [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Skype ecamm Call Recorder Zoom Anchor Spot

In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars. [00:46] The current setup at Marketing School and how far we have come. [01:55] Sound quality, removing echos and dealing with high ceilings. [02:51] The bits and pieces that go into making our voices sound better. [05:02] Getting content out with low costs before upgrading. [06:12] Neil's home studio and why he is laying on the couch.  [06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Heil PR40 Focusrite Scarlett Blue Yeti The Network Studios Shure Yelp Leave Some