Marketing School | Digital Marketing | Online Marketing

In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Shit Done with a Small Team! [00:33] How many people are on a small team? [01:12] Eric's current team and how they crank out loads of video content. [02:33] Daily breakdowns, easy to-do lists and getting them done! [04:40] Minimum amounts of meetings and wasting no time on unnecessary communication. [05:11] Hiring the right people by setting smart tasks. [06:07] That’s it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Asana Trello Leave Some Feedback:   What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If s

In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can start small and generate great leads and learn at the same time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Be Doing Events? [00:39] Before we start, remember to check out our upcoming event! [01:01] Why events are tough; organizing, food, location and all the moving parts. [01:44] How our minds changed about doing events when we tried them out! [02:10] Don't do events to make money — they are great for learning and leads. [03:13] Smaller events for cheaper, more accomplishable goals. [04:40] Steps to take before hosting your own roundtable dinner. [06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Traffic and Conversion Sum

In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster. [00:32] A quick introduction to Adobe to those unfamiliar. [01:15] The difficulty of cancelling with Adobe and amount of pages in the process. [02:10] The new trend for companies to become platforms to capture many segments. [03:31] Smart acquisitions and increasing traffic through a good catalogue. [04:10] The links between great branding a successful service or product. [05:07] Strong consistent design; Adobe's intentional work and visual language. [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Adobe WP Begi

In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now. [00:31] Making use of Instagram Carousels and Guest Carousels. [01:20] Driving traffic and backlinks on your website through tools for your industry. [01:58] Transferring content from Instagram to LinkedIn to increase reach. [02:46] Unique ways to use push notifications for more traffic. [03:34] Finding content to advertise on with tools like TubeSift. [04:02] The efficacy of charts and data in posts; increased backlinks and reach. [04:45] The secret power of text messages for connecting and closing. [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Ment

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Copying A Shameless Tactic? [00:39] Marketing is all about competition, so what are the rules? [00:59] The feature on ClickFlow that sparked these questions around copying. [02:07] The logic behind Eric's decisions to add this feature to ClickFlow. [03:29] Someone will copy you, it is only a matter of time. [05:24] Elevating the customer experience; looking at the example of Amazon. [06:02] Accepting the nature of marketing and working to retain customers. [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing Scho

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.  [00:34] An explanation of what content decay entails. [01:18] Upgrade or add to your content to keep it fresh and relevant. [01:28] Sometimes simply adding a paragraph or two can boost your traffic. [01:41] When you might want to consider deleting your decaying content. [02:24] Consolidate by creating a power page that links up all your posts. [03:13] Use Google Search Console to check which pages dropped the most. [03:45] Link poor performing pages to ones that are still going strong.  [04:05] Utilize the awesome, free content decay feature inside of Clickflow.  [05:0

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic.  [00:34] While PR helps with credibility, it won’t always give you the results you are looking for.  [00:54] The key to getting traffic from PR – know how to do it right. [01:05] An example of a successful PR campaign and how one piece of content escalated. [02:30] Get PR that is related to pushing your product or service, not based on ego.  [03:13] Ask the question: will this PR piece solve a problem for people? [04:10] Expensive PR firms often don’t succeed in producing successful campaigns.  [04:44] Why campaigns that yo

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms. [00:34] What is an SEO head term? [01:35] Focussing on ranking for the best head terms to drive conversion. [01:51] Competitive terms and the rates of return on ranking for generic terms. [03:35] Looking for more niche terms for better conversion rates. [03:20] That’s it for today! [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments bel

In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month. [00:48] What is a growth experiment? [02:01] Neil's usual setup for running experiments at his companies. [03:30] Limiting the amount of experiments for impact and efficacy. [05:12] Privacy concerns in a modern setting and the importance of authentication. [06:11] That’s it for today! [06:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Asana Trello PirateMetrics Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode?

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Grew a Dying Business. [00:39] Eric's acquisition of Single Grain and how he took over as CEO. [01:10] The events that led up to Single Grain almost dying! [01:46] The price the Eric paid for the company, how it was split and the revenue at the time. [03:00] How Eric managed to turn the company around into a million dollar business. [04:10] Driving leads and customers with new marketing strategies. [04:52] Eric's advice to failing businesses; keep at it and focus on culture. [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s

In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k. [00:40] The blog that Neil bought and why. [01:07] Neil's thoughts around buying the blog back from investors after it tanked. [02:46] The response that the investors had to Neil's offer. [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off. [03:58] Neil's integration period and the process of migration. [04:49] What the company and investors did after the acquisition. [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Kissmetrics Leave Some Feedback:   What should we talk about

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers. [00:35] The power of chat is still underutilized. [01:11] The quick way to use Neil's old business to get yourself more buyers! [01:42] Content upgrades and making the most of your email contacts. [02:28] Driving traffic with yes or no questions. [03:14] Super signatures and calls to action at the end of your emails. [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Intercom ManyChat You Can Have My Old Business Russell Brunson ClickFunnels Leave Some Feedback:   What should we talk about next? Please let us know in the comme

In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How a Good Culture Affects Your Marketing. [00:39] The common denominator in big, very successful companies. [01:49] The importance of people in building culture and companies. [02:30] Transparency, similar values, culture-fit and priorities. [04:00] Culture is about what you do, not what you have. [04:57] Why the best leaders in the world obsess over company culture. [05:23] Growth-oriented people will serve you bette than money-oriented people. [06:24] That is it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned

In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Deal with Haters on Social Media. [00:40] Non-believers, naysayers and those that say you cannot succeed. [01:15] Experimenting, flipping an industry on its head and ignoring the hate. [02:04] How Gary V deals with online haters. [03:18] The hopelessness of responding and engaging with negative people online. [03:39] Gossip and aiming to turn around bad attitudes. [04:31] Do not waste time thinking about haters, focus on yourself! [04:48] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest TikTok Gary V Quora WealthFront

In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Through A Wall with Your SEO. [00:48] Repetition of the same tactics can lead to hitting a wall. [01:12] Multilingual content creation and leveraging social media. [02:04] Product-led growth and zagging when everyone else is zigging. [03:35] Using surveys and feedback to improve your content and strategies. [04:38] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: 1kprojects Outgrow Omni Calculator Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you e

In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Drive More Sales from Instagram.  [00:30] What Instagram is good for as a social media platform.  [00:56] Why the blue checkmark on Instagram is not all that. [01:36] Why going live is the best way to drive more sales from Instagram.  [02:22] Engage first before pitching your product or service. [02:43] How to apply the guest post concept to Instagram.  [03:46] Get more views by ensuring that videos are long enough to fit on IGTV.  [04:55] How to leverage a tool like Taplink to draw the audience to a specific page.  [06:03] Check out Influence.co to find relevant micro-influencers you can partner with. [07:48] That’s

In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear about the best ways to get the highest quality content out there as quick as possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Stay Consistent with Your Content Output. [01:02] The reason that is so important to stay consistent as more content is created. [02:16] Consistency in blogging and working outside writers and guest posts. [03:23] How social media can engagement can drop with inconsistency. [04:48] Frequency of blogging and maintaining levels of posting through time-blocking. [06:08] Cranking out content by outlining the whole post in the beginning. [06:49] The process for recording and releasing video, podcast and social content. [08:46] How creating a ton of content can serve you so well and pushing through discomfort. [10:19] Th

In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly. [00:59] Two great WordPress plugins; YoastSEO and All in One SEO. [01:28] Looking into the upcoming plugin, RankMath. [01:57] Plugins you can use for speed; WPRocket and ShortPixel. [02:08] StructuredContent for FAQ page schema and boosted rankings. [02:52] Getting more clicks and utilizing ClickFlow for WordPress. [03:12] The benefit of a tool like Pretty Links for affiliate addresses. [04:09] Polylang, SSL Insecure Content Fixer for better lookin pages. [04:49] Getting your writers to follow a checklist with WP BlogPost Checklist.  [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site

In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing. [00:33] A few examples of an unfair advantages! [01:45] Building an audience before a business as a means for leverage. [02:28] Dominating a specific part of the market by building numbers over time. [04:05] Look for channels that competitors are not leveraging! [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Kylie Jenner Beats by Dre Jake and Logan Paul Warren Buffett  Charlie Munger Ubersuggest Gary V TikTok Leave Some Feedback:   What should we talk about next? Please let us know in the comments be

In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies. [00:58] Driving visitors through your pages quickly and easily with ClickFunnel. [02:10] Using interactive quizzes to generate leads. [03:01] In-person interaction; dinners conference and meeting strangers! [04:09] Multi-channel leverage and a broad range of options for new customers. [05:22] Interconnected tools for texting and contacting leads. [06:39] Following up with qualified leads and maximizing your time with Clearbit. [07:48] MOFU and BOFU; creating content that your customers actually need.  [08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Me