Marketing School | Digital Marketing | Online Marketing

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.  [00:34] An explanation of what content decay entails. [01:18] Upgrade or add to your content to keep it fresh and relevant. [01:28] Sometimes simply adding a paragraph or two can boost your traffic. [01:41] When you might want to consider deleting your decaying content. [02:24] Consolidate by creating a power page that links up all your posts. [03:13] Use Google Search Console to check which pages dropped the most. [03:45] Link poor performing pages to ones that are still going strong.  [04:05] Utilize the awesome, free content decay feature inside of Clickflow.  [05:0