Marketing School | Digital Marketing | Online Marketing

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not? [00:47] When it is better to opt for the book: better value for money. [01:09] Why Eric decided to build an external story for his brand. [01:43] What convinced Eric to attend the conference? [02:23] The story Eric created for ClickFlow: what do they do? [03:40] The process you go through at the conference: creating your brand script. [04:44] Brand script for ClickFlow: what does a brand script entail? [05:38] How to access a brand script template for yo