Marketing School | Digital Marketing | Online Marketing

How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241

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Synopsis

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes.  [00:32] What we mean by “omnichannel” and the different types of content and platforms. [01:17] The misconception around Google penalizing for duplicate content.  [02:00] Keeping in mind that people’s attention spans are very short nowadays.  [02:29] The simple process we follow to spout our content from a “seed” piece.   [03:32] How one piece of content can become 70 pieces of content.  [04:19] Using a tool like IFTTT to connect your content to various platforms.   [05:14] Making your content native so that it is appropriate for the specific channel.  [06:35] Sometimes basic posts