Marketing School | Digital Marketing | Online Marketing

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Weaponize Your Data.  [00:36] How the collection of data is increasing and becoming almost unmanageable. [00:53] Using customer data platforms to track customer behavior and target them.  [01:28] How sales enablement tools can help you weaponize your data.  [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.   [02:57] The size of company that Bounce X works for and advice for smaller companies.  [03:40] An example of how IP and email addresses can be used for personalized marketing.  [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.   [05:40] The limitations of Google Analytics an

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently. [00:36] What makes the Tinder Swindler article impossible to stop reading. [01:25] How to use charity donation options on your website to convert prospective customers. [02:16] A tip for achieving remarkability: use your own custom illustrations. [02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms. [03:22] The value of email, community.com, and other channels for controlling reach. [04:13] A ‘content for close friends only

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement. [00:30] The great capacity of LinkedIn for going live due to its organic audience. [00:52] Boosting virality through getting and replying to comments. [01:32] How a great opening line can act as a brilliant hook. [02:10] Using the pencil icon and SRT files when uploading video content. [02:27] Tag people in your posts, but make sure they are posts that add value. [02:52] The value of having a social media ring for building post momentum. [03:15] Some ways to build up a social media ring such as using texts or emails.  [03:50

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media. [00:50] Why not to outsource the production of content associated with one’s personal brand. [03:34] Some thoughts on why personal photos get better responses than outsourced ones. [04:29] The value of storytelling and how Instagram stories tend to spread. [04:47] When Instagram stories can be outsourced: after you have made their content. [05:11] Outsource for labor such

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020. [00:46] How to kick off 2020 right by doing one thing each week of January! [00:57] Leveraging similar platforms to your best one as a way of growing your audience. [02:06] Solving issues weekly and what that can do to keep your head above water. [03:05] What offering free tools on your website can do to increase its traffic. [04:09] U

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands a

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Marketing Investments for the Next Ten Years. [00:33] Find out how to use data to your advantage in an ethical manner. [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions. [02:37] Build great products and use the freemium marketing strategy. [03:49] The value of stopping focusing on immediate ROI but rather building a brand. [05:43] Why voice/chat text models are is still on the rise. [06:40] That’s it for today! [06:43] To stay updated with events and learn more about our mastermind, go to the M

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens. [01:20] How networking can be a distraction from focussing on one’s business. [02:14] The value of quitting -$100 per hour activities such as drinking alcohol. [03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently. [04:30] Using a food delivery service such as Thistle to cut out time spent cooking. [05:22] The success that comes by fine-tuning whichever of your campaigns is working

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level. [00:30] Use Timeshifter to beat jet lag and perform optimally. [01:15] How to optimize life for convenience so that work can be focussed on. [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc. [03:39] Break down tomorrow’s tasks into chunks using a to-do list. [04:41] What the five through 30 model is and how it can optimize habits and organization. [05:40] The benefits of waking up at 04:00 and starting work

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically. [00:34] Where we got this idea from; looking at Chris Do and carousels. [02:02] The immediate success that Neil experienced with this strategy. [03:10] Grabbing people's attention with the first image of carousel. [04:02] Maintaining interest and taking the audience on a journey. [05:08] Realistic results and what is possible with these tactics. [05:27] Comparing stats from before and after implementing this. [05:42] That’s it! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SaneB

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Actually Translate Your Content. [00:45] How Neil started with the strategy a few years ago. [01:04] The amazing results that Neil has experienced since implementing. [01:38] Some of the lessons that Neil learned about transcribing content. [02:40] The dangers of working with people who are not local and embedded in a culture. [03:50] Where to find people to do this transcription and translation work. [04:04] Building brands locally and back-linking from different regions. [04:48] Brand clarity and becoming known on social media and at conference

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020. [00:33] Looking back to old effective tactics such as webinars. [01:20] Translating and transcribing existing content for other regions. [02:10] Text messages and SMS marketing within the bounds of the law! [02:58] Maximizing YouTube views in the first 24 hours. [04:15] The trend towards texting and instant messenger marketing. [05:06] Updating old content instead of writing new posts all the time. [05:33] Using gifts to make marketing impressions on customers.  [07:05] That is it for today! [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informatio

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind. [00:33] The mastermind we hosted recently and the great time we had! [01:28] Attendees and the amazing quality of people who were there. [02:05] The democratization of capital and the different ways to raise funds. [03:08] Benefits of purchasing sites from non-profits. [04:12] Getting out there and doing in-person, active events. [05:16] A simple way to grow your Instagram following today! [06:14] Using dinners for mingling and networking of participants.  [07:01] Staying open to taking and giving help in the business world.  [09:16] Optimize yourself fo

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Marketing Checklist for 2020.  [00:37] Listen to the last episode we did about the opportunities for 2020.  [01:02] The tools you can use to monetize voice-based traffic.    [01:20] What customer data platforms allow you to do and the increasing value of data.  [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.   [02:54] Survey your audience before the end of the year.  [03:38] Go live to sell on social media once a week.  [04:05] The importance of sprouting your content and leveraging the omnichannel.   [05:10] Examples of how you can grow by offering a free produc

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020.  [00:35] TikTok’s likely growth projection for the coming year.  [01:07] Why you should sell through live and examples of people who use it this way.  [01:39] Advertising and connecting with people through ephemeral content like stories.  [02:21] The benefits of re-using content by turning it into smaller bits. [03:18] What posting “natively” means and why you should implement it. [04:36] What to do when customers visit your checkout or lead page but don’t buy.  [05:22] The continuing growth of chat and its various platforms.  [06:02] To stay updated with events and learn more about our mastermind, go to

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020. [00:32] Content translation and transcribing and exciting new possibilities for this! [01:20] Using and tracking snippets for optimization. [02:01] Making the most of old content over only creating new posts. [02:45] Fact schemas and ranking higher on search result pages. [03:17] Google algorithm updates and what it means for search results. [04:20] Assessing your keywords and the tools to do this. [05:07] New tools with built in SEO capabilities. [06:04] That’s pretty much it for this episode! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s E

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020. [00:34] Google's new search-result forms and their amazing ease of use. [01:12] Re-marketing and long form videos. [01:58] Chatbots and new ground in the field of chat marketing. [03:08] The trend of driving traffic towards content and educational pages. [03:49] TV and streaming platforms; the evolving and unknown avenue of ads. [04:59] Push notifications and the conversion rates through this form of marketing. [05:21] TV spots and the usefulness of getting some of this real estate.  [05:54] The growth of LinkedIn and its organic reach. [07:08] That is it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Li

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do an Audience Survey. [00:31] Experiences at our recent Growth Accelerator event. [01:24] Some of the questions we used in our post-event survey. [02:45] Why certain people do not connect with certain types of content. [03:39] Maximizing what you already have before more growth. [04:30] Using open-ended questions and finding the common threads in answers. [06:40] Allowing space for people to add their own feedback for your benefit. [07:10] That’s it! [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.  [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.   [00:57] Examples of the kinds of value-adding freebies you could give people. [01:10] Why eBooks are no longer a good option.  [01:36] The value of giving something that others would normally charge for.  [02:14] The shift towards machine learning and AI, and staying ahead of the curve.  [03:30] Considering how you can be 10 times better than your competition.  [03:53] Why these free offerings do not have to cost you a fortune.  [04:22] The importance of being willing to take risks.   [05:23] To stay updated with events and learn more abo

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Crush A Speaking Gig.  [00:49] The importance of developing your own voice and presence.  [01:12] Keeping in mind that your goal is to promote your brand, and get more business.  [01:35] How you can quickly expand your email list and collect leads.  [02:17] Getting connected with an intimate group through a cool LinkedIn feature.  [03:32] The benefits of frequently publishing content on LinkedIn.   [03:38] Knowing what kind of audience you will address and tailoring your message accordingly.  [04:02] Why you need to constantly engage with your audience: talk with, not to them.  [04:20] Ideas for interaction: asking questions, making jokes, etc.  [05:03] Avoid tal