Marketing School | Digital Marketing | Online Marketing

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media. [00:50] Why not to outsource the production of content associated with one’s personal brand. [03:34] Some thoughts on why personal photos get better responses than outsourced ones. [04:29] The value of storytelling and how Instagram stories tend to spread. [04:47] When Instagram stories can be outsourced: after you have made their content. [05:11] Outsource for labor such