Marketing School | Digital Marketing | Online Marketing

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings.    TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: How to Do A Daily Marketing Stand-Up.  [00:35] What we mean with the term “stand-up” in the context of marketing. [00:59] The communication value that is gained from doing frequent stand-ups. [01:42] Learn about Eric’s Agency Accelerator coaching program.   [02:10] Why Eric has a daily stand-up for his team working on the ads for this program. [02:59] Stand-ups are necessary if you’re doing ads and are trying to scale.  [03:20] Examples of the issues/items to address in daily stand-ups. [04:02] The most important metric to keep an eye on is the click-through rate. [04:22] Find a so

In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Learning to Say No Will Accelerate Your Success. [00:35] The damaging effects of saying yes to too many things. [01:29] What happens when you say no? Doubling down on what really matters. [02:10] The secret to Bill Gates' and Warren Buffett's success: focus. [03:12] Shiny object syndrome and missing the best opportunities through overwhelm. [03:48] Depth instead of breadth and embracing categorization when it comes along. [04:32] A homework assignment for the next week! [04:58] That is it for today! [05:01] To stay updated with events and learn more about our mastermind, go to the Market

In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write a Power Offer to Generate New Leads Overnight. [00:34] What is a power offer and how does it work? [01:36] Our real life example of a power offer on Single Grain. [01:59] The success we have experienced with this strategy. [02:27] The keys to success with power offers; staying on top of numbers and more. [03:45] Audience resonation and refining the process and script for sales. [04:55] That’s it for today! [04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Joel Erway Course Clients on Demand   Leave Som

In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying in 2020. [00:43] The deep learning and thinking of Stripe's Patrick Collison. [01:24] Inspiration from Ray Dalio and his inspiring book, Principles. [01:58] The consistency of Bill Gates and Microsoft and his newest ventures in the pandemic. [02:57] The example of Nike and how Phil Knight built an unmistakable brand. [03:51] Naval Ravikant's simple and short-form wisdom. [04:43] Roelof Botha from Sequoia and forward vision to future trends. [05:33] Chamath Palihapitiya's ruthless and thoughtful approach to being contrarian. [06:35] That’s it! [06:38] To stay updated with events and learn more about our

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product. [00:30] If you have a product, market it, otherwise, build the audience first! [01:09] Building your audience by documenting your process as a newbie. [01:32] How long a content marketing journey could take before results come. [01:58] Examples of different thought leaders and how they built their audience. [02:10] Understanding the passion economy, helping influencers monetize. [02:44] Whoever controls the audience, controls a ton of power. [03:22] Lo

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget. [00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO. [01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic. [01:38] Making the most of your content by streaming it to multiple sources. [02:18] Getting way more traffic from YouTube using vidIQ! [02:36] How much more effective you become as a writer using Grammarly. [03:18] Connecting all marketing sources in one place using Google Data Studio. [03:53] Using fast-growing Zapier to

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a  business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Much Equity You Should Give to Your Partners. [00:55] Basing equity on a combination of capital and effort based value each partner provides. [02:03] Using a more mathematical approach using Slicing Pie. [02:30] Gauging if a potential partner is being reasonable in their demands. [03:24] How Eric split equity in ClickFlow with his business partner. [04:00] Why the partnerships and business model at SingleGrain didn’t go so well. [04:54] The idea that equity only becomes a problem when you start making money. [05:16] That’s it for today! [05:17] To stay updated with eve

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business. [00:35] The current landscape, the pandemic and what this means for the future. [01:01] Big players who are insisting employees stay home. [01:39] A hybrid model for workspaces and benefits of this arrangement. [02:10] Using different channels of communication and replacing meetings. [02:42] Not everyone works well remotely, it might take some education. [03:06] Avoiding video call fatigue through scheduling and phone calls. [03:48] Professional hours and adapting to a new daily routine.  [04:41]

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google's Upcoming Algorithm Update. [00:45] The impetus behind the looming updates from Google. [01:35] User experience and metrics and how Google aims to fine tune these even more. [03:37] The next few years with Google; more focus in this direction. [04:29] Weaknesses in Google's algorithms over the last ten years. [05:03] Addressing the issues on your site; fixing things from all perspectives. [05:25] That is it for today! [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Disne

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Black Hat SEOs. [00:44] What it means to be a black hat SEO; breaking the rules for rankings. [01:24] Learning all the tactics and pushing things as far as possible. [01:53] Switching from spamming to adding value in the long term. [02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle. [03:06] The value of diversifying as a safety net — do not trust one channel! [03:46] Keeping the secret sauce to yourself instead of bragging to the world about it. [04:32] The centrality of user experi

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Growth Hackers. [00:30] What is growth hacking? Anyone in a company trying to drive more revenue. [01:00] Using your unique skill in your company to generate more revenue. [01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking. [01:33] How growth hacking got perverted and has since been rebranded as growth marketing. [02:25] Doing true growth hacking by implementing data-driven marketing. [02:51] How

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’ [00:38] Eric’s definition of internet marketers involving a willingness to experiment and more! [01:24] Neil’s definition of internet marketers: anyone who tries to market a business online. [01:57] How internet marketers come up with innovative ways to sell online. [02:46] Paying attention to innovative strategies that internet marketers use repetitively. [03:06] Remembering not to get stuck in your ways; observing new techniques. [03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they all work! [03:54] Usin

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody. [00:30] Building a list using ads and a squeeze page. [00:55] Create content and use opt-in lists throughout your whole site. [01:13] Promoting content using podcasts whose guests share the episode. [01:20] Promoting and putting your stuff out there using newsletters, and Substack. [02:00] Discovering smart people and building an audience on Twitter. [02:28] If your content is that good, you can build and charge an audience!  [02:43] How many well-known people will say yes to being interviewed by nobodies. [03:23] Using

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services.  [00:35] Don’t think that having your offer on your website is enough—get on the phone.  [01:05] A higher price means more flexibility and more margin for mistakes. [01:25] Retarget people who have hit your page or have shown interest.  [02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.   [02:17] The benefits of hosting a webinar and the best platforms to use.  [02:30] Think about building an ascension funnel and learn how from Dotcom Secrets.  [03:05] Ensure that your price points are above $1

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.  [00:51] If you’re just starting, opt for Shopify—they’re doing great right now.  [01:03] At the moment, every day is Black Friday with Shopify! [01:14] What’s doing well right now are one-product e-commerce stores.  [01:47] Google covid19.within.co to see how e-commerce is performing right now. [02:21] Ensure that you have your inventory and a strong supply chain. [02:40] Don’t be afraid of spending money on conversion rate optimization. [03:14] Google Ads and Facebook Ads will go up and become more expensive over time.   [03:29] Optimize your funnel by offering something else on your thank

In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets combined with Supermetrics can help you get all the ad data and conversion information you need to keep your ads performing well.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Simple Tweaks to Generate Massive ROI in Your Ads.  [00:36] When we say ads, we mean ads in general whether it be CPC, YouTube, Facebook, etc.  [00:51] The best advertisers know to constantly change up their ads.  [01:22] For one of our offerings we write new copy every week. [01:49] Ask influencers and big brands to record short clips about your product.  [02:18] You can use Google Sheets and Supermetrics to get all the ad data.  [02:53] What we do when an ad performs poorly three days in a row.  [03:04] Look at your platforms and see if you can put your landing page on social pla

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we learned the hard way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If We Had to Start Over, Here’s What We Would Do First. [00:30] Setting the criteria: starting SEO with no resources and just our knowledge. [00:50] Learning from the playbook of successful competitors. [01:45] Brian Dean’s strategy: long-form content with lots of data. [02:24] Partner with people, take their data, analyze, and add your unique spin. [02:32] Publishing one thing a month; taking it one step at a time. [02:51] The riches are not in the niches: create a site after a big TAM. [03:16] It’s easier to get a small fraction of a big pi

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown. [00:53] How previous marketing campaigns shut down or shifted their messaging. [01:18] Fewer businesses bidding for ads has brought the cost of paid ads down. [01:55] Shifts in how/how many podcasts are created due to higher time availability. [02:32] Standards about how polished marketing has to be are getting lower. [03:04] Sweeping up all the talent that has been laid off if you can afford it! [03:35] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informat

In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat. [00:30] Why looking for new channels is a big mistake when growth is flat. [00:57] Opening doors on existing channels through conversion rate optimization. [01:35] Letting go of your original business model and adjusting to meet new conditions. [02:49] When to know when to pivot: when things are declining, not flat. [03:20] Constantly innovating by ‘killing your business’. [04:00] Sometimes you don’t need a drastic change; focus on surviving right now. [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.  [04:55] That’s it for today! [04:56] To stay upd

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors. [00:30] What is segmentation and how does it help deal with different kinds of website visitors? [01:09] Using RightMessage to segment visitors according to their income. [02:53] If you segment people, you serve them better, meaning more revenue for you! [03:05] Picking the most relevant people to segment because it’s hard to segment everyone. [03:14] Remembering not to present people with too many offers. [03:39] Segmenting based on form fields, browser detection, language, and location. [04:25] Grea