Marketing School | Digital Marketing | Online Marketing

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.  [00:51] If you’re just starting, opt for Shopify—they’re doing great right now.  [01:03] At the moment, every day is Black Friday with Shopify! [01:14] What’s doing well right now are one-product e-commerce stores.  [01:47] Google covid19.within.co to see how e-commerce is performing right now. [02:21] Ensure that you have your inventory and a strong supply chain. [02:40] Don’t be afraid of spending money on conversion rate optimization. [03:14] Google Ads and Facebook Ads will go up and become more expensive over time.   [03:29] Optimize your funnel by offering something else on your thank