Marketing School | Digital Marketing | Online Marketing

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Growth Hackers. [00:30] What is growth hacking? Anyone in a company trying to drive more revenue. [01:00] Using your unique skill in your company to generate more revenue. [01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking. [01:33] How growth hacking got perverted and has since been rebranded as growth marketing. [02:25] Doing true growth hacking by implementing data-driven marketing. [02:51] How