Marketing School | Digital Marketing | Online Marketing

In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy. [00:30] Mental health doesn’t just affect marketing, but your overall effectiveness! [00:45] To be able to recognize a good opportunity, one has to be in the right mind frame! [01:25] Actions and habits that affect your life all start with your mental health. [01:55] The stress of the pandemic and how it encourages getting depressed or overworking. [02:56] Setting boundaries about how many calls to do per day. [03:50] Trying to only fill your calendar with things that produce ROI. [04:07] A

In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and hear about how we have solved the problem of networking and Zoom exhaustion, pulled together a list of the most relevant speakers out there, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We’re Doing Our Virtual Event. [00:30] What our event is and why we have decided to make it virtual. [02:00] Networking drawbacks to virtual events and tips for beating them from Ryan Levesque. [03:23] How we have restructured our event to allow for networking online. [04:24] Curbing Zoom exhaustion and ramping excitement using shorter sessions. [05:14] The many great speakers who will be presenting at the event. [05:47] That’s it for today! [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School sit

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: If You Should Accept Guest Bloggers. [00:30] If you can get amazing guest bloggers, why not? [01:06] How to set specific criteria for a guest blogger to follow stringently. [01:50] It is a cheap way to grow your traffic initially but you should taper off eventually. [02:17] Google prefers updated old posts over rehashed new ones now. [02:43] Work you can do before asking a blogger; researching keywords, etc. [03:00] Good guest bloggers can turn into future employees! [03:20] That’s it for today! [03:21] To stay updated with events and learn more about our

In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, link with people, and filter, save, and connect to content so you can keep up to date with the best of it!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: 7 Ways to Keep Your Marketing Knowledge Fresh. [00:30] Following the world’s best thought leaders on Twitter, and saving to Pocket. [01:11] How to hone in on the best of what YouTube creators have to offer. [01:45] Staying on top of lesser-known trends by reading paid newsletters. [02:26] Checking out industry-related events many of which are held online now. [03:05] Copywriting advice to be found at marketingexamples.com. [03:43] Learning from your competition on podcasts! [04:24] Joining groups and learning from those you follow on Facebook.  [05:03] That’s it for today! [05:05] To stay updated with events and learn mo

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems. [00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work. [01:43] The value of making your message relatable to the common person. [03:05] Not becoming lazy with marketing as you grow richer. [04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition. [05:00] That’s it for today! [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Donald T

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris. [00:32] Experimenting and building a brand by consistently marketing those experiments. [01:26] Don’t make claims! Content that uses data does better than content that doesn’t. [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get. [03:27] That’s it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Tim Ferris The 4-Hour Workweek The 4-Hour Chef Warren Buffet Mark Cuban   Leave Some Feedback:     What

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm. [00:34] What the new norm means; social distancing, online shopping, etc. [01:10] Changes in payment options to match new consumer behavior. [02:47] Getting people to try what you’re selling without committing much. [03:50] Learning post COVID business trends from Emerson Spartz. [04:59] How to be more resilient by reading Antifragile. [05:04] That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Shopify Peep Laja CXL Sam Ovens Content Decay Or

In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut feelings can change over time, and the importance of finding data to back these initial responses up. To learn about this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: How often you should go with your gut feeling. [00:30] What your gut feeling is and how to use it to guide you. [00:38] Results from Eric’s Twitter and Facebook surveys about gut feelings. [00:57] Neil’s experience of going with his gut feeling and how it’s changed over time. [02:02] Gut feelings grow and become more aligned with increased experience. [03:07] When starting out, especially, find data that aligns with your gut feelings. [03:34] How to share your gut feeling at a company with a variety of stakeholders. [04:18] That’s it for today! [04:20] To stay updated with

In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lessons 24 to 30. You can expect to hear more about why niches are important, making the most of your titles, and optimizing for search engines besides Google. Tune in to learn more about taking your SEO to the next level! TIME-STAMPED SHOW NOTES: [00:28] Today’s topic: 30 Lessons After 30 Million SEO Visits. [00:35] The riches are in the niches. You can’t be everything to everyone. [01:16] How to generate more ROI from your SEO. [01:43] Find ways to make the most of your titles and meta-descriptions. [02:15] Why your content that’s decaying the fastest is what you should update first. [02:28] How an FAQ schema can help get more people to click to your site. [02:50] Google is not the only search engine, so optimize for other ones too. [03:22] Why you can achieve more with longer-tail keywords.  [04:08] That’s it for today! [04:11] To stay updated with even

In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to see what your competition is doing, and the importance of your SEO team. Tune in to hear tips to take your SEO game to the next level! TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: 30 Lessons After 30 Million SEO visits. [00:37] The importance of focusing on branding and how it relates to Google ranking. [01:26] Draw lessons from your competitors and some tools to help with this. [02:05] Why you should not fear duplicate content across platforms. [02:32] What a power page is and why you should have one on your site. [03:37] Benefits of interlinking your content. [04:01] SEO is a team sport. You can’t do it alone. [04:39] How having AMPs can help increase your traffic.  [05:07] That’s it for today! [05:21] To stay updated with events and learn more abo

In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more vital things for your SEO success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits. [00:37] Infographics are the easiest way to boost your numbers. [01:08] Understand blackhat SEO but execute it in a whitehat way! [01:56] Don't obsess over SEO updates; not all changes will affect you. [02:36] Traffic is not everything — it's more about conversion numbers. [03:15] Specialization and focus can serve you very well in generating traffic. [03:42] The SEO industry is not necessarily the most inspiring space, so look elsewhere! [04:35] Speed is a great lever for boosting traffic.  [05:07] Bounce rates are not the most important metric, think more about customer experience. [05:53] That is it for today! [05:55] To stay upd

In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, link building, updating content and more. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits. [00:42] Global expansion through translation and transcription. [01:12] There are no guarantees in SEO, just like in life! [01:38] Links are central to your growth; you need as many as possible. [02:03] Patience is a virtue, so stick in there and reap the rewards that accumulate. [02:40] Updating old content is often better than creating new stuff all the time. [03:06] The current trend in SEO is around product-led growth — don't underestimate it! [03:46] Get aggressive with your tactics, use popups and drive the traffic where you want it.  [04:21] Do not bet everything on SEO; diversify as soon as possible. [04:

In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill. [00:35] What CRO is and how it relates to your acquisition costs. [01:49] Connecting CRO to SEO and driving more results from existent content. [02:27] When should you start worrying about CRO and how much should you spend? [02:53] Taking note of key performance indicators and tracking rates. [03:56] Base everything on data and you will reap the benefits! [04:19] That is it for today! [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   The Great CEO W

In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we would pick out the seven best lessons to share with all of our listeners! Tune in to hear about equipment, recording schedules and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons After 30 Million Podcast Downloads. [00:45] Four years of the Marketing School Podcast! [01:21] Consistency is king! You win and grow over time. [02:11] Aiming for the biggest reach by repurposing on multiple platforms. [03:00] A mixer goes a long way and sound quality can up your game a lot! [03:27] Monetization is a great option, even early on. [04:12] Utilize all your channels and invite an audience to your show. [04:42] Show all of your episodes on platforms, it leads to more plays and downloads.  [05:17] What makes this show unique? Perspectives and inspi

In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020. [00:31] Using Zest for simple content promotion. [00:48] Utilizing Pinterest adverts and combining this with affiliate links. [01:19] Making Taboola and Outbrain work for you! [01:38] The power of push-notifications for higher visitor numbers. [01:59] Twitter's untapped advertising potential. [02:20] The promotional options available through review sites. [02:38] Collecting phone numbers on your website for more reach.  [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zest Subscribers Taboola Outbrai

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now. [00:34] Making a no-brainer offer to a company that can help them save. [01:16] Good project management for better efficiency on the work you do. [02:00] The power of persuasive copywriting and doing less with more. [02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses. [03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning. [04:22] Streamlining your reporting process to save time and work. [05:00] Pricing on value and performance. [06:37] To stay updated with events and learn

In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Good Digital Marketing Intern. [00:31] What makes a good marketing intern? [01:04] Offering value to founders and CEOs through surprising things. [01:51] The growth of interns into something important in a company. [02:15] Posting to AngelList, colleges and forums for talent-scouting. [03:39] Hiring processes, smart training techniques and setting interns up for success. [04:47] Keeping a great intern on the team through a full time offer. [05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: USC

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails. [01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high. [02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people. [02:53] Open, click, and deliverability rates for Neil after sending a more successful email. [03:28] How Neil judges when to remove a person from his email list. [03:41] When to stop worrying about re-engaging people befo

In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue. [00:30] Use Zest as a promotion tool to get more qualified clicks. [00:54] Book personalized video shoutouts from celebrities using Cameo. [01:10] Pay to have someone evaluate your copy using copytesting.com. [01:35] Add more payment options using FastSpring, Recurly, or Bolt. [02:10] Eliminate background noises during podcast recordings using Krisp. [02:44] Increase your revenue using sales platforms that add upsells. [03:08] Simplify your reporting using Supermetrics.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the

In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic. [00:35] What a blog post angle is: a type of blog post. [01:00] Utilizing the consistency of how-to style blogs to get returning hits. [01:10] Using Canva to make visualizations of data on research-based blogs. [01:52] Collaborating with data providers to get leads and form partnerships. [02:35] Taking a popular post and turning it into a visual post. [03:12] Getting more view counts by conducting expert interviews. [03:37] Roundup posts: asking many experts the same question.  [04:16] Posting about how you solved a specific problem. [04:42] That’s it for today! [04:45] To stay updated with events and learn