Marketing School | Digital Marketing | Online Marketing

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing. [00:32] Cutting costs in other areas to boost your marketing budget. [01:19] Using Truebill to negotiate your own subscription rates. [01:45] Changing your payment methods to slightly cheaper ones can save a lot! [02:18] Outsourcing marketing, finding contractors and making a saving! [02:49] Finding free tools to replace your paid services. [03:32] Utilizing influencers at the current discount rates. [04:01] Reducing wages for staff and contractors if you are struggling.  [04:43] That’s it for today! [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informatio

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now. [00:38] Thinking about where we are right now and where you can put your money. [01:04] The stock market and why it is always a safe bet. [01:32] Price drops over the next six months to a year. [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book. [02:56] Unemployment rates right now in the US and abroad. [03:50] Now is not the right time to invest; playing the long game and lowering expectations. [04:40] That’s it for today! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more

In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door!  TIME-STAMPED SHOW NOTES: [00:00] The context for today’s Ask Me Anything episode and how you can get in!  [01:03] YouTube and other resources to learn more about marketing and branding. [01:38] What to do if your CEO does not have the list of top 100 customers/accounts. [01:58] Don’t wait for the approval or permission of another.  [02:34] Does buying expired or premium domains work? [02:51] Advice about the most important focus areas in SEO. [03:53] Buy websites now since you can get good deals at the moment. [04:16] The best way to rank a page if you don’t have backlinks.  [04:47] Does using social sharing plugin

In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.  [00:41] Resources for learning more about what the wealth ladder involves. [00:56] The wealth ladder outlines the process of developing skills and building your business.  [01:27] Understanding that you have to level up into different sections of the ladder.   [01:51] Using affiliate programs to generate revenue. [02:14] Hear how you can get a cut from each e-commerce transaction that you drive.  [02:35] Developing the right habits and skills before you jump into dropshipping.  [03:30] Examples of the many options ahead after you’ve done dropshipping.  [03

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.  [00:33] A while ago we talked about Dean Jackson’s 9-word email. [00:42] What the 9-word email comprises and an example of how it works.  [01:06] How this email drives engagement by evoking curiosity and examples of success.  [01:39] Be wary of overcomplicating your marketing and sales emails. [01:53] Why you might consider emailing large corporations and how to get hold of their details.  [02:01] Advice for phrasing these emails to be concise and effective.  [02:43] Hear about the time we reached out to the CEO of Zynga.  [03:12] Find out what people are interested in and use th

In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10x Your Headline Success Rate. [00:41] How we use headlines for this podcast to get more clicks! [01:01] What a swipe file is and how can you use them. [01:41] Evoking curiosity instead of going straight for clickbait. [03:03] Useful resources for finding inspiring advertising. [03:37] Using numbers and case studies to get people engaged. [04:21] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: David Ogilvy Swipe Worthy Facebook Ad Library Adbeat Land-book Leave Some Feedback:   What should we

In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find Great Marketers During Hard Times. [00:33] The difficult context many business find themselves in right now. [00:54] The tech perspective and finding companies that have been laying off staff. [01:47] Starting conversations with people at the right companies. [02:05] Browsing forums and blogs for engaged employees for problem-solvers. [03:06] The relationship between great writing and marketing - looking for strong writers. [03:45] Approaches that do not work so well in this regard! [04:02] That is it for today! [04:05] To stay updated with events and

In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What a "Challenge" is and If You Should Do One. [00:38] Our experiences running marketing challenges. [00:57] What do we mean when we say "challenge" in this context? [02:18] Neil's 100k challenge and how he set things out for it. [02:49] Indoctrinating and offering value to an audience. [03:16] That’s it for today! [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Russell Brunson The One Funnel Away Challenge Roland Frasier Leveling Up Podcast   Leave Some Feedback:     What should we talk about next? Please let us know in the commen

In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster. [00:31] Using the skyscraper technique to mimic high ranking competitor keywords. [01:06] How to learn about keyword difficulty and SERPs. [01:55] Boost your rankings by using the FAQ page schema technique. [02:29] Getting high ranking keyword permutations using AnswerThePublic [02:43] Have your URL crawled more quickly by sending it into Google Search Console. [03:26] Getting up and coming trending keywords using a keyword explorer. [03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough

In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Send Seinfeld Emails. [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld. [01:06] Relating content about daily qualms to your product as a way of pitching it. [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes. [02:31] Sending educational or sales-based content rather than Seinfeld content. [03:00] Remembering not to flood your audience with frequent Seinfeld emails. [03:28] Using the soap opera strategy to take your audience through emotional roller coasters. 

In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time. [00:36] Practicing on your own website, a faster approach than learning from resources. [01:03] How to start a WordPress website and tweak it to gain SEO insights. [02:02] Lessons Eric learned making a website to showcase light shows. [02:33] Don’t build your business around one targeted keyword. [03:10] The necessity of taking a few blows while experimenting to truly learn the game. [03:44] Why you should pick a brand-based rather than keyword-rich domain name. [04:38] The six month timeline in which Eric bu

In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going!  Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Live Stream the Right Way. [01:11] The number of channels that Eric and Neil live stream to. [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI. [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing. [03:40] Remembering that your recording setup does not have to be perfect. [04:22] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk Restream ZoomRepurpose

In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them. [00:43] The risk that Eric took while working at Treehouse! [02:24] Pulling a rabbit out of a hat and saving the company at the last minute. [03:23] Neil's strategy for using video to offer a solution through a webinar. [04:31] Staying focussed on strategy and the effect that this can have. [05:13] Using AI to optimize your ads — the new way to do things. [06:06] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s E

In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Books of All Time. [00:44] The power of Russell Brunson's new book Traffic Secrets! [01:28] Eric's two favorites: Breakthrough Advertising and Influence. [02:20] Neil's all time favorite: Ogilvy on Advertising. [03:17] The importance of great copywriting and how this ties to success. [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Russell Brunson Traffic Secrets Expert Secrets DotCom Secrets Breakthrough Advertising Influence Robert Cialdini Ogilv

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Headings Really Impact Your Rankings? [00:35] The surprising test results that sparked this conversation. [01:42] The four groups of headings that Neil used to measure efficacy. [02:29] Which groups improved traffic and which groups declined — what does Google like? [03:19] Same font sizes result in shorter visits to your site. [04:05] Pulling snippets from headings and making it easier for search engines. [04:17] That is it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next?

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020. [00:35] The experience spectrum and the overload of garbage content. [03:02] One-time offers and making money through up-sells. [04:34] Bonus — Russell Brunson's book, Traffic Secrets! [04:41] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jay Acunzo The Experience Spectrum Ahrefs Ubersuggest Russell Brunson The OTO Bump ClickFunnels Traffic Secrets Leave Some Feedback:   What should we t

In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure a Performance Deal. [00:37] What is a pay-for-performance or affiliate deal? [01:28] Finding individuals that already have your traffic. [03:01] Performance agencies that are available for your benefit. [04:03] The hardest part of working with a performance-based agency. [04:35] Moving on to a new agency if criteria are not met!  [04:56] That’s it! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Centerfield Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you

In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of Blogging as a Marketing Channel. [00:31] How many blog posts are being released currently in the crisis. [01:03] The percentage of customers that find you through blogging: above 20%! [01:27] Challenges to getting your blog post seen: standing out in the competition. [01:35] Why certain bloggers get seen more than others: being in the game for long. [02:27] Strategies to stand out in a competitive space as a newbie. [02:35] Using the advice in the Experience Spectrum to take an audience on a journey. [03:44] The value of creating infographics and tools to make a blog post stand out.  [04:10] Other s

In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients. [00:26] Eric’s two programs for getting consulting clients and accelerating agencies. [01:31] Running ads and the Evergreen Traffic Machine. [02:09] How effective Eric’s strategy on the agency side is. [02:52] Driving people to accelerate their agency even more through Eric’s second strategy. [03:28] That’s it for today! [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Stefano Romero Evergreen Traffic M

In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success. [00:34] Finding your Dream 100 and people to work with using SparkToro. [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution. [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library. [03:24] Learning from a competitor’s mistakes on podcasts they featured on. [04:44] Using Adbeat to see what kinds of ads competitors are using on Google. [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more inform