Marketing School | Digital Marketing | Online Marketing

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Headings Really Impact Your Rankings? [00:35] The surprising test results that sparked this conversation. [01:42] The four groups of headings that Neil used to measure efficacy. [02:29] Which groups improved traffic and which groups declined — what does Google like? [03:19] Same font sizes result in shorter visits to your site. [04:05] Pulling snippets from headings and making it easier for search engines. [04:17] That is it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next?