Marketing School | Digital Marketing | Online Marketing

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors. [00:30] What is segmentation and how does it help deal with different kinds of website visitors? [01:09] Using RightMessage to segment visitors according to their income. [02:53] If you segment people, you serve them better, meaning more revenue for you! [03:05] Picking the most relevant people to segment because it’s hard to segment everyone. [03:14] Remembering not to present people with too many offers. [03:39] Segmenting based on form fields, browser detection, language, and location. [04:25] Grea