The Daily Brief Podcast | Promaxbda

Most people don’t think much about a show’s marketing, but because you listen to this podcast, you probably do. And what you know is that the marketing doesn’t stop just because a show is not on the air, and it doesn’t stop just because a show has established itself. In today’s TV world, marketing is an ongoing, multiplatform process.In this episode, taken from Promax’s 2019 June Conference in Los Angeles, top TV marketers talk about how they and their teams have helped create cultural icons.Listen in to hear Hulu’s Ryan Crosby discuss 'The Handmaid’s Tale'; ABC’s Rebecca Daugherty talk about stalwart reality franchise and social-media superstar 'The Bachelor'; AMC’s Linda Schupack reflect on global zombie smash 'The Walking Dead'; and Amazon’s Mike Benson, who has since moved on to CBS, muse about 'The Marvelous Mrs. Maisel'.

Los Angeles native Jonny Lopez was the valedictorian of Promax’s second Promo Pathway cohort in 2014. Right after he gave his valedictory speech, a representative of Warner Bros. approached him and invited him to come to the studio for an interview. He was working at the studio the very next week.Now, he’s pushed himself to produce more creative work for Warner Bros.' streaming service, DC Universe, on such shows as 'Titans' and 'Swamp Thing.' Hear what the 'Titans' spot has meant for Lopez as he progresses in his career in today's episode.

BBC Arts Editor Will Gompertz believes that while creatives are often stereotyped as head-in-the-clouds types, they actually tend to be practical, business-savvy, fun-loving and fulfilled.Gompertz should know. He’s written Think Like An Artist and Lead A More Creative, Productive Life, a guidebook for turning your passions into a bankable career. “We have this amazing capacity that no machine will ever have,” he says. “We have the ability to have an idea and realize it.”Hear what else Gompertz has to say about merging your creativity with your productivity in this episode, drawn from Promax Europe 2019 in Amsterdam.

Nothing is more important to your success than your team. So, how do you find the right people to get the job done, especially in this super-tight job market? How do you find team players capable of working effectively with others to produce outstanding results? And how do you attract these people and retain them?Dr. Alan Schnur, founder and president of San Francisco-based The Schnur Group, has created an effective process to help you find and hire the very best people. He shares what you should and should not focus on as you conduct your hiring search in today's episode, taken from Promax Station Summit 2019 in Las Vegas.Listen in to hear Dr. Schnur's six essential tips to help you build your best team:

Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more.Gnet’s Director of Brand Management Niko DeMordaunt chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how community managers can serve as marketers’ essential connection to fans, and how the agency is applying the lessons it’s learned through videogame marketing to TV.

Kids are on the forefront of everything that’s coming next in the world of entertainment. While you may remember rising early on Saturday morning to watch cartoons, kids today can watch whatever they want, whenever they want from the comfort of their beds. They have access to shows being produced today, but also to shows you may have enjoyed when you were a kid. All of that access represents the proverbial opportunity and challenge for entertainment marketers looking to engage kids. In this episode, recorded at the Promax June Conference 2019 in Los Angeles, Jennifer Rogers-Doyle, senior vice president of brand development and integrated planning at Disney Channels Worldwide, discusses how Disney Channel is managing its changing audience in an evolving TV world. That includes constantly offering them content, whether the show they love is currently on the air or not.

Sean Saylor, SVP and head of creative of The Viacom Agency, oversees a flow of creative work that stretches from Mexico through the southern tip of Argentina; covers networks and platforms such as MTV Latin America, Nickelodeon Latin America, Comedy Central Latin America, and Paramount Channel; and coming soon streaming services Paramount Plus and Pluto TV. As chair of the 2019 Promax Latino Awards, Saylor sees how evaluating excellence creates opportunities for his teams to have creative conversations to better understand why and how they do what they do. The challenge with serving all of these countries and platforms is to find "the universally simple but great idea." Listen in to hear what Saylor has to say about Latin America's rapidly expanding media market.

Producing spots has become both so much easier and so much more complicated than it has ever been. In this episode, The-Artery Founder and Executive Creative Director Vico Sharabani talks about using virtual reality to produce a shimmering commercial for Mercedes, and considers what's next on the cutting edge of video production.

Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June.Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”

In this episode, we chat with Imaginary Forces' Creative Director Grant Lau about how he got started creating opening titles and how he ended up as part of the dream team at Imaginary Forces. Lau shares his creative process for his most recent work, Starz's 'The Rook' -- a kaleidoscope of Easter-egg-stuffed imagery. Tune in to hear what Lau has to say about working in one of the most creative and challenging areas of entertainment marketing.

When Joe Ortiz jumped from MTV to Now This, from the world of Snookie to the world of AOC, from the world of Gym-Tan-Laundry to the world of the Green New Deal, what people really wanted to know was “how hard was it to go from television to that of streaming creative? What’s it like?”He answers those questions and many more in today’s episode, recorded at Promax’s annual June Conference in Los Angeles.

In this session, CNN's internal creative team and creative agency Stun share what they learned when CNN producer Jeff Mielcarz embedded with the Los Angeles-based agency to create CNN's campaign for original series 'The Movies.' Tune in to find out what they learned from this unusual approach.

Loyalkaspar chief creative officer and partner Beat Baudenbacher, executive creative director ​Anna Minkkinen, and technical director and producer Chris Webb discuss how they collaborated to create this year’s conference open and how many of those elements were then folded into Promax's overall global rebrand.

Listen in as Joe Earley, executive vice president of marketing and operations at Disney+, gives us a little peek behind the scenes as the subscription streaming service gets up and running ahead of its November 12 launch.

It's a theme song you've probably heard for your entire life, waking you up, accompanying your morning coffee. But on the 40th anniversary of NPR's 'Morning Edition,' the nation's public radio service felt it was time for a change. To accomplish this, NPR sought out Man Made Music and collaborated with the music production house to compose a new sound to take the program into the future. Amy Crawford -- vice president, supervising producer and talented musician in her own right -- walks us through everything it took for Man Made Music to design Morning Edition's new anthem.

Like so many smart young people, Ira Rosensweig grew up thinking he would be a doctor. But around his sophomore year in college, he discovered a passion for film. He followed that passion to Los Angeles, where he set up his own company, Wavemaker Creative, and started cultivating a client list. This year, Rosensweig is up for eight Promax awards for his work on "It Takes Two" for Paramount Network's "Lip Sync Battle" and he also created several spots as part of Nike and Footlocker's "Discover Your Air Network." Listen in on our conversation with this budding young director.

At Promax Games in San Francisco, a panel of game-changing women including IGN's Tina Amini, 2K's Kelly Miller, Xbox's Staci King and Google's Erica Larson discussed how they have successfully navigated the very male-dominated video gaming industry while staying on the cutting edge of innovation and tech. It hasn't always been easy but by supporting their teams and each other, relying on mentors and leading by example, these women are forging the way for a new generation.

In today's podcast, we return to Promax Europe in Amsterdam to hear Hayley Cochrane discuss how Mail Metro Media combines analytics, content, and customer experience to create a loyal monthly fanbase. Tune in to find how you too can create a loyal fan base by applying these new methods to your existing tools.

In this episode, Promax Europe speaker Gabriella Mirabelli speaks to how Gen Z and millennial audiences find their content and whether they know the brands associated with that content, as well as trends in the digital space that will enhance engagement and discoverability.

Los Angeles-based creative agency Trueheart specializes in “connecting celebrities with great causes, helping them raise millions of dollars and then creating global media campaigns that shine a spotlight on the incredible work that these deserving non-profits are doing,” says Amy Malin, who co-founded the agency with her husband, Scott.At PromaxGames in San Francisco on April 17, Malin will lay out ways gamers -- from players to live-streamers to companies -- can dedicated some of that time, effort and money to good causes.