The Daily Brief Podcast | Promaxbda

We’re a few weeks into quarantine and the words “new normal” are taking on a new meaning. In today’s episode, which was originally recorded on Thursday, April 2, leadership expert Cecilia Gorman of Creative + Talent + Partners joins Promax’s new series of Virtual Sessions to help provide us with a mental reset. Cecilia talks about three major topics: working from home essentials -- and this is more than just whether you have a working laptop and good wifi; ways to keep you and your team sane, focused and productive; and how we can adjust our leadership during this time. None of it is easy, and all of it requires self-reflection and awareness, but Cecilia is here to walk us through it.

Sure, everyone can retreat to their homes with a computer and do work. But that’s just one piece of the working-from-home puzzle, especially when in the course of just days, entire teams suddenly found themselves working fully remotely. And in the case of television marketers tasked with keeping creative front and center in this challenging time, the pace has only become more urgent.In this episode—drawn from Promax’s new series of Virtual Sessions—Scott Edwards, executive vice president, Fox Creative Advertising, offers eight tips on how to keep teams connected while they work apart.

The coronavirus pandemic has prompted an indefinite hiatus for live sports, forcing sports marketers to get creative with their strategies with no new content to market.It’s a challenge they’re slowly adapting to and, in fact, may have a long-term effect on how sports are marketed in the future. In this session, Carrie Brzezinski-Hsu, vice president, ESPN multimedia sponsorship integration & ESPN CreativeWorks; Bill Battin, Fox Sports senior vice president, on-air promotions and Bill Bergofin, Telemundo senior vice president, sports brand and content development, discuss how they are adapting to this new reality and how sports marketing might be forever changed.

For team leaders and managers, the transition to working from home is about more than just shifting your workplace, it’s also about shifting your mindset. And since none of us have dealt with a global pandemic that required nationwide self-quarantining, everyone is figuring out how best to do it as we go along.That holds true for leadership expert Cecilia Gorman of Creative + Talent + Partners as well as for any of us. The difference is that Cecilia has years of expertise in leading and managing teams, and her advice may prove helpful for you as you navigate these uncertain days with your colleagues.

Civic Entertainment Chief Culture Officer Linda Ong is back to tell us about five consumer trends she sees emerging once coronavirus is finally behind us. Tune in to hear about The Accelerant Effect, The New Normal, The New Homesteader, Revenge Behavior and the Rise of WFH Wear. Ong will get you dreaming about what life will be like once things finally return to "normal."

After more than two decades as a creative marketing studio, Stun in February announced that together with brand strategist Blackbird it had been acquired by Schireson Associates to form a new marketing firm: Known. In this episode, Known Studio Presidents Mark Feldstein and Brad Roth join to talk about the merger and how seamlessly it folds data, analytics and science into the process of brand strategy and creative marketing. Known Partner Jacob Harris fills in the blanks on how brands will benefit from this data-driven approach.Editor’s note: This conversation was recorded on March 10 just as coronavirus was really ramping up in the US. While we discuss what is happening in the world, as a society we were still a few days away from the mass cancellations, voluntary quarantining and social distancing that has taken hold now.

When it came time to promote CNN's timely docuseries The Windsors, New York-based creative agency Loyalkaspar turned to one of the Queen's favorite things: corgis! In an adorable spot, a team of five friendly pups leads the way from a private jet down the red carpet, presumably making way for the Queen.In this episode, Loyalkaspar Creative Director Chris Harmon talks about wrangling pups, scouting locations and finding appropriate props to create a campaign worthy of the royal family.

To provide clients with your best help and advice, sometimes you have to move outside of your comfort zone and act as a counselor, consultant, soothsayer and trusted friend. In this episode, DixonBaxi Co-Founder and Executive Creative Director Aporva Baxi chats about all the ways he talks brand with clients in today's new world of always-on entertainment.

There’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s just the starting point.That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode.Howe discusses how he’s much more than a designer, he’s an ambassador, a diplomat, a salesman and a counselor as he worked with PBS and its 350 member stations on implementing a broad brand refresh ahead of the public broadcaster’s 50th anniversary.

Promax’s first-ever State of Our Marketplace event, held in late January at mOcean’s offices in Los Angeles, brought together a panel of top TV marketers to offer insights into how creative agencies can thrive in the new world of television. Lee Hunt, industry expert and partner in new venture CMO Marketplace, is joined here by Mike Benson, president and CMO, CBS Corp.; Scott Edwards, EVP, head of creative advertising, Fox Entertainment; Stephen Melnick, head of marketing, Disney TV Studios; Tricia Melton, SVP, marketing, creative and brand, Freeform; and John Rood, SVP, marketing, Disney Channels Worldwide.Listen in and then stay tuned as Promax builds more events like this and brings them to you in the coming months and at June Conference in Los Angeles.

​2020 should mark a pivotal time in the ongoing transformation of television. Streaming services Disney+ and Apple TV+ launched in late 2019 to join such existing services as Netflix, Amazon Prime Video and Hulu. Still to come this year are HBO Max, Quibi and Peacock. Once all of these services enter the fray, it remains to be seen how each of them will fare and how their arrival will effect the state of traditional linear TV.Promax Digital Editor Kaila-Marie Hardaway joins Promax Editorial Director Paige Albiniak to discuss everything that took place at the Winter 2020 meeting of the Television Critics Association in Pasadena, Calif. Besides the streaming wars, Hardaway and Albiniak also chat about FX on Hulu, which is launching in March with exclusive series 'Devs' and 'Mrs. America,' and about Promax's first-ever State of Our Marketplace panel.

Promax Digital Producer Kaila-Marie Hardaway joins Editorial Director Paige Albiniak to discuss all things Super Bowl LIV. They focus mostly on the commercials -- from Ellen and Portia for Amazon Alexa to Lil Nas X and Sam Elliott for Cool Ranch Doritos to Post Malone for Bud Light Seltzer and everything in between -- but also the performances -- are Shakira and JLo too sexy for primetime half time? They also chat about the actual football game played by the San Francisco 49ers and the ultimately victorious Kansas City Chiefs.

From #MeToo to messy women and from Gen Z to VSCO girls, Civic Entertainment Chief Culture Officer Linda Ong uses her special magic to unravel everything that’s shaping the culture this year and next.

FuboTV Co-Founder and CMO Alberto Horihuela joins to discuss the launch, evolution and marketing of virtual MVPD FuboTV, which focuses on sports, news and live programming. Horiheula dives deep into the practice of acquisition marketing, and discusses other tactics and strategies the company has used to build its subscriber base.

What does it mean to be brave with your brand? What we know is that sometimes the internet giveth, like Baby Yoda going hyper-viral, while other times, it taketh away, like Peloton’s seemingly innocent advertisement featuring a woman receiving one of their bikes as a holiday gift, and then being very surprised themselves when the ad sparked lots of controversy. Being brave with your brand is necessary if you want to break out, but you also need to do it smartly to avoid pitfalls. In this session from Promax Europe in Amsterdam, Contagious’ Head of Trends Katrina Dodd offers ten ways you can approach your creative courageously to really make an impact.One note here -- one of the examples Dodd cites requires seeing a video to really understand what she’s talking about. That video, which talks about how Pedigree created a campaign around selfie-sticks for dogs and obviously includes lots of cute pups, is available to watch at brief.promax.org. Listen in to learn how you can get comfortable getting risky.

What are unconscious biases and how are they making their way into your work? Well, here’s a definition for you:“Unconscious biases are social stereotypes about certain groups of people that individuals form outside of their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by categorizing.”In this episode, Dixon's Diana Dixon, TV One's Lori Hall and ITVS' Lisa Tawil explain what unconscious bias is with a little help from 'Conan''s Andy Richter. They then discuss how you can identify your own unconscious biases and ferret them out of your work.Listen in to this insightful session from Promax’s 2019 June conference in Los Angeles.

Imagine discovering an erotic manuscript written by your father, and instead of dying of shame, you share it with your friends, die laughing and turn it into a podcast. That was just the start of the journey shared by James Cooper, Jamie Morton and Alice Levine of the smash hit global podcast, "My Dad Wrote a Porno."Since the show has started, it’s gotten endorsements from some A-list celebrities—such as Elijah Wood, Emma Thompson and Daisy Ridley—and some of those celebs have even come on to chat about it.While the show feels like an impromptu gathering of friends, it’s really the product of a well thought-out strategy to develop and market specific content. And that strategy was highly successful: the global hit podcast has been downloaded hundreds of millions of times, the team has produced and starred in a live HBO comedy special and gone on world tour.Morton and Cooper talk to Red Bee Deputy Managing Director Aileen Madden at Promax Europe 2019 in Amsterdam about how they made it all happen.

Here's what New York City-based creative agency Black Spot learned while it was working with Syfy and Syfy Wire to produce lots of content during both San Diego and New York Comic-Con: no amount of content is ever enough for hungry fans, thus no amount is enough for hungry clients.So Black Spot came up with a new division, Thresher, to handle that sort of always-on workload.In today's episode, Black Spot and Thresher's Ian Collier and Taylor Ervin discuss the hows and whys of that launch and why they feel it was necessary in today's new world of television.

We all know that TV is changing quickly. But that doesn’t mean that everything you’ve done to brand and market your show, your channel, your network and now, your streaming service, has to be discarded.Instead, says Red Bee Creative’s Charlie Mawer, take the best of all of it and turn it into an entirely new approach for the complex world of TV in 2020 and beyond.Listen in to this session taken from our June Conference in Los Angeles to hear what Mawer has to say.

Pop culture is a language that unites us across country, class and race. As Alain Sylvain, CEO of Sylvain Labs told Promax Europe 2019 in Amsterdam: “Pop culture can be a language and you need to participate in it if you want to be part of the whole ... if you want to be part of the collective tribe.”In this episode, Sylvain connects the dots on how pop culture directly impacts brands -- and vice versa -- and reveals how you as a marketer can take advantage of that impact.