The Daily Brief Podcast | Promaxbda

Susie Dent is an etymologist, lexicographer and lover of words.“As somebody who’s dedicated her life to helping people and [herself] understand the mysteries of the English language, I heartily endorse life-long curiosity. But, the digital world has caused an evolution in the use of language that’s really unprecedented in its speed and its depth. So I think all of us and everyone in this room needs to embrace an alternative thought: never stop unlearning.”With that thought, Dent kicked off her talk at Promax Europe 2019 in Amsterdam, offering 10 commandments—with examples—for writing messages that work in today’s tricky and cluttered digital world.

In the second installment of Promax's Game Changers event series, we hosted a panel of trailblazing women, including Disney/ABC's Vicky Free, FX's Stephanie Gibbons and Hasbro's Jenny Whitlock. All three shared their unique and powerful experiences as leading women in the entertainment marketing industry in this fun panel recorded at the Promax offices in Los Angeles on Tuesday, Feb. 26, 2019.

Denise Huth is a day-to-day executive producer on global hit 'The Walking Dead.' At Promax Europe in Amsterdam March 26, she will teach a master class on the zombie drama. Here, she provides a sneak peek of that session and brings listeners deep into the world of the zombie drama.

Branded content guru Brian Briskman, president and creative director at Studio City, Calif.-based B2+ Custom Content, discusses the power of social-first campaigns, the importance of defining your message in a sea of content, and how all of this works together to create an effective brand.

In today's episode, Promax Editorial Director Paige Albiniak speaks with Founder and CEO Dan Pappalardo and Head of Business Development Kevin Aratari of creative agency Troika/Mission Group about a few topics near and dear to their hearts -- how branding is changing in the new world of OTT, how the agency has worked with partners on various rebrands and image campaigns and how brand identities are evolving along with their platforms. Aratari also gave a preview of his upcoming session at Promax Europe 2019 in Amsterdam.

In November, Promax hosted a panel of "Game Changers," women who are taking on all the challenges of the ever-changing world of entertainment and finding new ways around them. Listen in on Gimlet Media's Jennifer Wall, Refinery 29's Amy Emmerich, and Nickeolodeon's Kim Rosenblum as they talk with CSM North America's Dan Mannix in New York City.

Career transitions are never easy, but Promax is launching a new Transition Assistance Program (or TAP for short) to help members take their careers to the next level.During the first session, on Feb. 22, 2019, executive career coach Cecilia Gorman will lead a session intended to put people on the path to their next great thing.In today's episode, Gorman gives Promax Editorial Director Paige Albiniak a preview of what to expect, dropping a lot of helpful gems along the way.

Kathleen Marinaccio is vice president, design services and presentation strategies at Warner Bros. Global Insights and Analytics. But as you'll hear in this episode, she's a whole lot more than her job title. She chats with Promax Editorial Director Paige Albiniak on how she's gotten to where she is, what she's learned that can help you progress in your own creative career and offers some very valuable advice.

Sabrina Malik, VP, strategy and marketing at A+E Networks, shares her career story with Promax Editorial Director Paige Albiniak. Malik, who grew up in England and now works in New York, shares her thoughts on Thrive, Promax's executive development program, and offers her hard-earned advice to up and coming talent.Career Stories are brought to you by Promax's People and Career Council, which seeks to foster a community of diverse talent while celebrating unique perspectives within the entertainment marketing industry.

Robert Gottlieb shares his career journey from his early love of film to working on sets as a background extra to writing screenplays in his spare time to, finally, climbing the ranks at Fox Sports.

Jeanine Liburd, Chief Marketing & Communications Officer for BET Networks,talks about how she worked her way from local politics to media and entertainment, what she learned along the way and what challenges she faces now.This episode is the first in a series of Career Stories, sponsored by Promax's People and Culture Council, dedicated to fostering a community of diverse talent, celebrating unique perspectives and developing a greater sense of community and belonging.

What are you currently doing to keep existing viewers watching your content and to attract new viewers to discover your content? Today’s guest argues that it’s not about the consumer finding the content, but more about the content finding the consumer. Today, we’re going back to New York to the PromaxBDA conference 2018 for a session titled “Make Your Content Find the Consumer.” presented by Chris Ambrozic, Head of Personalized Content Discovery at TiVo. Chris asks us all “How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Chris argues and shows proven methods for why: Personalization is key. This is a good one, and there’s a nice Q&A following this episode that is sure to inspire your next creative solution.

Get comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.

Welcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Holman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and a panel of AR/VR innovators will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.

Harvey Levin, founder of TMZ and host of OBJECTified, joins to talk about the premiere of the second season of OBJECTified that has so far included NBA legend Earvin "Magic" Johnson and Dr. Phil. Plus, he shares the secret sauce behind what made the TMZ brand into a phenomenon that has spawned TV shows, bus tours and more.

You want your video content to win. How can you create a targeted plan to engage viewers while they're at home and on the go? Andrew Finlayson of SmithGeiger Research has the answers and he's telling. Learn the ten strategies leading media companies are using right now to effectively connect viewers with content.

History was made at Station Summit when three of the most influential people -- David Muir of ABC World News Tonight, Jeff Glor from the CBS Evening News and Lester Holt of NBC Nightly News -- came together for a not-to-be-missed panel discussion moderated by Frank Biancuzzo, executive vice president and group head, Hearst Television. With the unprecedented changes happening in our world right now, there's never been a more vital time for us to hear their perspectives on the events shaping America today—and to find out what it means to be a trusted source in this minute-by-minute news environment.

It happens to most of us: You are trucking along, doing your job and all of a sudden ... you don't have one anymore. At first, you feel shocked and terrified, and then you just feel sad. But this session, titled “The First 90 Days: Personal and Professional Recovery and Reinvention," is here to reassure you that there are steps you can take to get you to the next point in your career journey. Heather Jagels, principal and owner, Mountain Zen Creative, leads a panel on the 12 steps to recovery after a career transition. Jagels talks with Astra Dorf, director, business development and creative resources, Astra Reps, and Evan Shapiro, owner/producer, eshapTV. Together, they offer easy ways to help you uncover your strengths.

Steve Kazanjian and Rick Swanson talk Station Summit 2018 and detail the schedule that includes once-in-a-lifetime panels, speaker sessions, workshops and, of course, a party. This year's panelists and speakers include NBC's Lester Holt, ABC's David Muir and CBS's Jeff Glor, among an exciting list.