The Daily Brief Podcast | Promaxbda
Episode 119: Branding Without the Bull
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:32:53
- More information
Informações:
Synopsis
Get comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.