The Daily Brief Podcast | Promaxbda

Why Black Spot Launched Thresher

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Synopsis

Here's what New York City-based creative agency Black Spot learned while it was working with Syfy and Syfy Wire to produce lots of content during both San Diego and New York Comic-Con: no amount of content is ever enough for hungry fans, thus no amount is enough for hungry clients.So Black Spot came up with a new division, Thresher, to handle that sort of always-on workload.In today's episode, Black Spot and Thresher's Ian Collier and Taylor Ervin discuss the hows and whys of that launch and why they feel it was necessary in today's new world of television.