The Daily Brief Podcast | Promaxbda

How Loyalkaspar Designed Promax's 2019 Conference Open and Rebrand

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Synopsis

Loyalkaspar chief creative officer and partner Beat Baudenbacher, executive creative director ​Anna Minkkinen, and technical director and producer Chris Webb discuss how they collaborated to create this year’s conference open and how many of those elements were then folded into Promax's overall global rebrand.