Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners

Does the phrase “cold calling” terrify you? Are you a fempreneur that didn’t realize sales would be such a big part of running your own business? Leah Neaderthal teaches women entrepreneurs how to sign new clients. She is founder of Growthworks Solutions and joins us this week to talk sales and how selling doesn’t actually have to suck!   Episode Highlights The fear of sales and what’s really behind that (especially for women) and how to conquer it Learning how to sell for your own business Understanding the real value you provide your clients/customers The difference between marketing and sales The buyer’s journey Breaking down cold calling The power of referrals Pricing and avoiding undervaluing Breaking the time-for-money exchange Negotiating versus bargaining Growthworks Solutions’ newly launched SIGNED program   Quotes: “Conversations create clients.” -- Leah Neaderthal “Hourly pricing is the bad math of entrepreneurship.” -- Leah Neaderthal Leah Neaderthal Leah Neaderthal teaches women entrepreneurs h

In this episode, we talk with Michele Hansen about the business she co-founded with her husband, Geocodio. They launched the business as a side hustle together just after they got pregnant with their first born, now Michele works full time on the business. We talk with her about what it took to make that change and how she has been able to grow the business using a lean startup model, selling to her most engaged customers and restructuring her posts based on what keywords people are using to find her site. Michele has some brilliant tips for fempreneurs on how to develop a Google Search Strategy and structure SEO to attract the right customers. Mastering Google Search Episode Highlights Michele started her business as a side hustle and has just recently started working on it full time. Geocodio was launched because it filled a huge problem area for developers. “Your best product and sales strategy is marketing a product that people need.” Try out Intercom for customer engagement. Write articles for specific

In this episode, we talk with Ginger Johnson, world class connector, dynamic speaker, writer and author, trainer, teacher, solutionist and entrepreneur. Ginger helps people connect on purpose, with purpose. We talk about stepping out of the perpetual, soul sucking networking game and building real relationships or strengthening your connectivity as Ginger says. Ginger also discusses the importance of leading with service to build authentic relationships. We also touch on how discipline and focus on the things that light your soul on fire can drive your success. This episode is all about connectivity and getting down to what you love. Ginger offers some great insight from her experience finding building her fempire over the years, including her secret “juice” for taking the first step toward building stronger relationships with potential business partners during networking sessions. Networking with Connectivity Episode Highlights TEDx is an amazing way to build your inbound marketing/sales business. If you ar

In this episode, we talk with Claire Wasserman founder of Ladies Get Paid. The mission of Ladies Get Paid is to help women get promoted and get paid. Claire started the organization after working with a creative agency that helped creative women get work and realizing that her drive was to lift up women in all different circumstances. Claire talks about what Ladies Get Paid is doing now, what she sees as common challenges for women all over the country, and what she is hoping for in the future of Ladies Get Paid. We also end with some discussion about one of the most important people in a fempreneurs life. Hint: It’s not your clients, but a professional you can visit frequently to help you understand how you work best as a fempreneur. She thinks all of us should have one of these professionals in our lives. Episode Highlights Ladies Get Paid uses Slack to connect women all over the world Each local Ladies Get Paid is run by an ambassador committee Claire describes Ladies Get Paid as being built “organically

In this episode we talk with Ashley Wilson founder of Everest and Company about how she started her online boutique after spending several years working in the music industry. Ashley talks about how she used social media (Snapchat in particular) in partnership with a local launch party to kickoff the company.  Ashley also talks about tools like Shopify that she uses on a daily basis. She also shares a bit of her social media strategy. Lots of great info for fempreneurs and in particular those launching e-commerce businesses. Ashley has been generous enough to offer our listeners a 15% discount on your order. Just use the promo code LEANOUT at https://www.everestandcompany.com/. Episode Highlights Understanding your target audience and finding out they may be broader than you expect Maximizing social media and Snapchat filters during a launch party Tools to run an e-commerce business like Shopify, Mailchimp and social media The unique challenges of an online only boutique Ashley Wilson Ashley Wilson is a mil

In this episode, we geek out on everything systems for email and social media with Kae Whitaker, CEO of Kae Whitaker Solutions. Kae shares some fabulous tips every fempreneur can use to build the business they want with the right marketing and digital media techniques. Her tips include an eight step process for marketing any product or service; tips for using Instagram, Facebook, and Twitter; tools and systems she uses to manage all of her digital marketing efforts, and advice for all fempreneurs broadcasting their work. Episode Highlights Kae is hosting a free webinar on email marketing 12/6/2017 at 2 p.m. EST www.convertkit.com/webinar/kae “The world is digital period. Your brand needs to be there." Eight things you need in every digital marketing plan: Conversion funnels/sales funnels (take a person from top to bottom of funnel.) Content (blog, social media, podcast) Acquisition of customers (ads, etc - how you get people) Email marketing (where sales happen) Social media (platforms) Search marketing (S

This week we talked with fempreneur Charlene Dipaola founder of Hip Shake Fitness about how she started and runs her online fitness business. Charlene shares why she decided to take the leap into entrepreneurship even though she was very successful in a corporate career. She also talks about her own health journey including a Polycystic Ovarian Syndrome (PCOS) diagnosis. Charlene also shares how she started an online dance workout studio even though she considers herself to be an awkward dancer. In the conversation, we dive deep into how analytics can drive business decisions and help increase conversion rates, how Hip Shake Fitness uses Facebook and YouTube to grow community and drive sales and how to maximize content creation. Episode Highlights How a Polycystic Ovarian Syndrome (PCOS) diagnosis and the love of dance as exercise led Charlene Dipaola to starting an online fitness business How Charlene uses analytics (Google Analytics, YouTube Analytics and Facebook Insights) to drive business decisions and

In this episode we talk with Julia Rose, founder of VaGenie. After the birth of her first child in France, Julia realized the importance of good vagina and pelvic floor health and how it affects our lives. This realization led Julia to start developing the VaGenie, a tool women can use to exercise their pelvic floor and build up their strength. Julia shares her process for how she has developed and funded the VaGenie and what she has in store for her business moving forward.

In this episode we talked with Nicole Carrier, co-founder of Throwback Brewery, New Hampshire’s only 100% women-owned brewery about growing a brewery. Nicole shares with us how she and her co-founder started the brewery, how they funded the venture and their expansion from a nano-brewery to full brewhouse located on an historic farm property. Nicole talks about what it takes to run a craft brewing operation and full restaurant on an historic farm. Nicole also shares her experiences being a female brewery owner in a male dominated industry. Growing a Brewery Episode Highlights Starting and expanding a brewing business How they funded the business How they keep organized in a business with lots of moving parts Managing a partnership Going from side hustle to full time entrepreneur Being a female in a male dominated field About Nicole Carrier Nicole is co-founder of Throwback Brewery — New Hampshire’s only 100% women-owned brewery. Like many co-founders, Nicole wears many hats including Marketing Guru, Chief R

In this episode, we turn the mic on co-host Tera Wozniak Qualls. Tera’s entrepreneurial journey began in the nonprofit sector where in addition to her full-time gig, she founded and led the Grand Rapids chapter of the Young Nonprofit Professionals Network. She has built four different companies, written a book, became a realtor in less than a month (including the testing) and is currently managing a handful of business ventures. Tera shares a bit about her journey and her hopes for the future of Lean the F*ck Out.

In this episode, we turn the mic on co-host Gretchen DeVault. Gretchen has run marketing and design consulting firms for the last decade, while making music, and supporting women in making their own awesome happen. She talks about her history in business, how she balances being creative with running a business, and gives her secrets on how to make a business partnership work. During the interview we also talk a lot about why we started Lean the Fuck Out and what we hope to do in the future. After the episode before to hop over to our website leanthef-ckout.com to download our new starter kit for how you can start leaning the fuck out too!

In this episode we talk with fempreneur Corissa Enneking, founder of fatgirlflow.com. Corissa was fucking sick of working in an office, so she just went ahead and did something about it. She started a blog with the plan to lean out and in just six months she left her day job to run Fat Girl Flow full time. Today, Corissa is managing a business model focused on building a community, running affiliate marketing, and selling merchandise that is all about body positivity and plus size fashion. She is simply killing it and taking back terms that have been brought her community down.

In this episode we talk with writer and director Juani Begood. Juani has been making comedy videos since 2013 with a mission to empower women and disenfranchised people to own and tell their stories. Juani walks us through a bit of her process and why she writes and creates the videos she does. We get deep into the topics that are on many of our minds right now, including sharing the metoo hashtag and what it really takes to make money as an entrepreneur in our current cultural environment.

In this episode we talk with fempreneuer Diva Tommei, founder and CEO of Solenica a hardware startup committed to transforming the power of our indoor spaces. Diva spoke to us from Rome and shared with us what it really takes to get a hardware tech startup off the ground, including those crowdfunding campaigns that make funding look so easy. She shares really valuable info on the episode so take notes.

In this episode we talk with Sara Grey, founder of WANNABE. We’re meeting Sara at the beginning of her fempreneur journey. She is launching WANNABE as a side hustle, alongside her day job as an attorney and litigator. She walks us through the process of launching her side hustle, which will be selling protein blends for women starting this winter, and how she keeps her mindset focused on the hustle and her list of priorities day to day. Keep an eye out for new episodes featuring Sara, as we follow her as she launches her business and starts selling her products.

In this episode of Lean the Fuck Out, Gretchen DeVault and Tera Wozniak Qualls talk with with badass fempreneur Sara Moylan about starting and growing SheFit. She shares her wild journey inventing the ultimate sports bra for women, self-funding her company and the challenges she faced along the way. She also talks about her experience on SharkTank and how’s she’s grown SheFit to what it is today.

In this episode we talk with Sara Christensen, feisty founder of Kickass Masterminds, about building masterminds that support the building of the business and life you want. We talk about how you can force the time for yourself to make magic happen and Sara's strong belief in following and honing your intuition, while finding ways to interrupt your daily patterns. Without either of these, she says, we could miss out on the building the life we want. As entrepreneurs you have the drive to craft the business and life you want. Sara has some great tips on how she has done it and how you can too.

This week we had the opportunity to talk with Maegan Carberry, founder of Birdbrain, non-profit clothing line seeking to comfort rape victims and help others support them. We talk to Maegan about how she took the bold move to truly lean the f*ck out and create the life she wanted for herself and others like her. In this episode, Maegan talks about how she launched her Birdbrain brand, her plans for building her online store, and the courage it takes to shout from the roof tops with your own voice and redefine the process of healing from sexual assault.

This week we had the opportunity to talk with Brianne Huntsman about Practice Saying, “F*ck No”!  Brianne’s philosophy on how to say F*ck No! Is a recipe to stop people from using your time, energy and resources.

This week we talk with therapist and female entrepreneur Mabel Yiu about self care for women entrepreneurs. As female business owners, taking care of our selves is usually our lowest priority. We know the oxygen mask analogy for airplane safety but rarely apply that to how we care for ourselves in our business and personal lives. Mabel shares tools and techniques to recognize our patterns and make changes to take care of ourselves.