Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners
EP49: Digital Media for Small Businesses -- An interview with fempreneur Kae Whitaker
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:42:12
- More information
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Synopsis
In this episode, we geek out on everything systems for email and social media with Kae Whitaker, CEO of Kae Whitaker Solutions. Kae shares some fabulous tips every fempreneur can use to build the business they want with the right marketing and digital media techniques. Her tips include an eight step process for marketing any product or service; tips for using Instagram, Facebook, and Twitter; tools and systems she uses to manage all of her digital marketing efforts, and advice for all fempreneurs broadcasting their work. Episode Highlights Kae is hosting a free webinar on email marketing 12/6/2017 at 2 p.m. EST www.convertkit.com/webinar/kae “The world is digital period. Your brand needs to be there." Eight things you need in every digital marketing plan: Conversion funnels/sales funnels (take a person from top to bottom of funnel.) Content (blog, social media, podcast) Acquisition of customers (ads, etc - how you get people) Email marketing (where sales happen) Social media (platforms) Search marketing (S