Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners

In this episode, we talk with Michele Hansen about the business she co-founded with her husband, Geocodio. They launched the business as a side hustle together just after they got pregnant with their first born, now Michele works full time on the business. We talk with her about what it took to make that change and how she has been able to grow the business using a lean startup model, selling to her most engaged customers and restructuring her posts based on what keywords people are using to find her site. Michele has some brilliant tips for fempreneurs on how to develop a Google Search Strategy and structure SEO to attract the right customers. Mastering Google Search Episode Highlights Michele started her business as a side hustle and has just recently started working on it full time. Geocodio was launched because it filled a huge problem area for developers. “Your best product and sales strategy is marketing a product that people need.” Try out Intercom for customer engagement. Write articles for specific