Lean The F*ck Out | Fempreneurs | Women Entrepreneurs | Female Business Owners

In this episode we talk with Ashley Wilson founder of Everest and Company about how she started her online boutique after spending several years working in the music industry. Ashley talks about how she used social media (Snapchat in particular) in partnership with a local launch party to kickoff the company.  Ashley also talks about tools like Shopify that she uses on a daily basis. She also shares a bit of her social media strategy. Lots of great info for fempreneurs and in particular those launching e-commerce businesses. Ashley has been generous enough to offer our listeners a 15% discount on your order. Just use the promo code LEANOUT at https://www.everestandcompany.com/. Episode Highlights Understanding your target audience and finding out they may be broader than you expect Maximizing social media and Snapchat filters during a launch party Tools to run an e-commerce business like Shopify, Mailchimp and social media The unique challenges of an online only boutique Ashley Wilson Ashley Wilson is a mil