Taste Radio

It would seem that Andrew Zimmern, the host and co-creator of the popular television series “Bizarre Foods,” is willing to try anything at least once. Over the course of the show’s 12 seasons, Zimmern has chowed down on stomach-churning foods like raw pig testicles, a frog's beating heart and cobra penis. Yet for someone with such an adventurous palate, Zimmern is particular about trendy food brands. In an interview included in this episode of Taste Radio, Zimmern derided the health and wellness food space as loaded with “snake oily people [who] take advantage of needy other people with untransformed trauma issues in their life.” “There are people who are doing really amazing things… if folks can make people’s lives healthier and easier through food, bravo, fantastic,” he continued. “But there’s so much crap in that arena and people trying to sell things based on the buyer’s shame experience.” Listen to our full interview with Zimmern, who is an occasional advisor and mentor to early-stage food entrepreneurs,

Take a stroll down the snack aisle of any grocery store in America and there’s a strong chance that you’ll spot a row of playfully designed pastel bags emblazoned with the words BOOM CHICKA POP in a large hot pink font. One could read the labels from across a room; according to Angie Bastian, the co-founder of better-for-you snack brand Angie’s Boomchickapop, that’s the point. “It’s our job to deliver good food, but let’s do something more than that,” Bastian said in an interview included in this episode of Taste Radio. “Let’s celebrate who we are. Let’s do it in a way that… reflects the simplicity and fun of the food.” Since Bastian and her husband Dan launched the company in 2001, it has evolved from a tiny operation selling kettle corn at farmers' markets and fairs to an ubiquitous retail brand with an estimated $100 million in sales in 2017. Success often yields suitors and last year Angie’s Boomchickapop was acquired by ConAgra Foods for $250 million. In an interview included in this episode of Taste Rad

Zach Koff, the chief operating officer of beloved and fast-growing burger chain Shake Shack, is well aware that Americans are increasingly health conscious and savvy about what they eat. Yet when it comes to a good, old-fashioned meal of a burger, fries and a shake, Koff believes that most folks will choose to part with their kale and quinoa and opt for an indulgent experience. That perspective, along with a focus on a high-quality ingredients and great taste, make up the core of Shake Shack’s business philosophy and, according to Koff, are the primary reasons behind its success. “Look, I think everybody’s super conscious of what they’re putting into their bodies and they want real ingredients,” Koff said in an interview included in this episode of Taste Radio. “And ever since the beginning, we’ve made it our mission to make sure that’s exactly what we’re using. We use high quality, premium ingredients… all the things that are going into the indulgent items are great ingredients. And I think that resonates wi

While debate over the country's travel and immigration policies continues to dominate the news cycle, Christopher Kimball is thinking beyond borders. The founder of iconic cooking show “America’s Test Kitchen,” Kimball believes that all food has a cultural value with the potential to bypass walls and transcend politics. “You almost can experience a culture through the food,” he said in an interview included in this episode of Taste Radio. “There’s context around [a] recipe, and you learn a lot about the people. And nobody can stop that from coming across the border.” Exposure to global flavors and cooking techniques are rooted in the philosophy of Kimball’s latest venture, food media platform Milk Street. Founded in 2015, Milk Street, which produces a television show, magazine, website and podcast, expands upon Kimball’s long-held belief that -- with the right guidance and well-tested recipes -- everyone can learn how to make good food at home. Listen to our full-length interview, in which Kimball discussed M

Stop us when this sounds familiar: two young entrepreneurs have an idea for a disruptive food concept, but lack experience and need help -- with everything. In the case of Amanda Klane and Drew Harrington, who together launched frozen Greek yogurt brand Yasso while fresh out of college, identifying and aligning with the right partners meant building around their vision of success. “When we started the business, we were 23,” Klane said in an interview included in this episode of Taste Radio. “We clearly knew we didn’t know everything. It was ‘how do we find people that are smarter than us and can provide assistance and support, but also allow us to do what it is we love to do and grow the brand the way we want to?’” The strategy has paid dividends. Since its launch in 2009, Yasso, which is positioned as a healthier and low-calorie alternative to traditional ice cream brands, has become a bona fide star in the freezer aisle, racking up over $82 million in sales last year. As part of our interview, Klane and Har

When considering business decisions, Rip Pruisken, the co-founder and CEO of fast-growing snack brand Rip Van Wafels, asks himself a simple question: “Is it true?” In an interview included in this episode of Taste Radio, Pruisken stated his belief that at the foundation of every decision is a known truth that, when identified and accepted, will present a clear conclusion. “You’re trying to really look at the reality and trying to diagnose, ‘Okay, well, is this strategy really leading to my goals? Are the people on our team really the right ones to achieve those goals? Are the goals reasonable in the first place?’” he said. “And so, once you go through this iterative process on a regular cadence of ‘is it truing?’ these different facets of your goals, your work machine and the outcomes, you’re… going to understand how to goalset better and then also how to adapt better as a result of your execution through that process.” Trusting the process has yielded retail relationships based on value and velocity. As part

Reflecting on a 31-year-career that has seen him evolve from an acclaimed chef and founder of an award-winning restaurant group to a media personality and successful CPG food entrepreneur, Rick Bayless points to authenticity as the guiding principle in his own journey and as an indispensable element to success in the food business. "I want the real deal,” Bayless said in an interview included in this episode of Taste Radio. “I don't want to modify a recipe just to make it more mass." As part of our conversation, Bayless discussed the origins of his food career, the launch, development and eventual sale of his packaged food brand, Frontera Foods, why he was ahead of the game on clean labels and transparency, and his take on the future of food. Like Bayless, Susie Fogelson also has her share of experience at the intersection of food and media. For nearly 15 years, Susie spearheaded marketing strategy for the Food Network and Cooking Channel, culminating in her role as the senior vice president of marketing &

Brian Rudolph is a big believer in cold calling. The co-founder and CEO of Banza -- a brand of chickpea-based pasta that’s promoted as a protein-rich, gluten-free and nutritious alternative to traditional varieties -- said that while rejection is to be expected with unsolicited outreach, persistence and civility have led to big wins for the company. “We got rejected all the time,” Rudolph said in an interview included in this episode of Taste Radio. “Sometimes people just don’t answer, but you have to recognize that it’s okay to follow up. And a lot times we wouldn’t get a response until the fourth or fifth time. So many of our early retail relationships came from cold outreach. You’d be surprised; you can cold call the headquarters of a retailer and say ‘who’s the buyer for XYZ?’ [and] you’ll find who it is, and just leave them a voicemail. Of course, be polite, but be polite and relentless.” The tenacity has paid off for Banza, which just four years after its launch has become one of the top-selling pasta b

A co-founder of Boston Beer Co., the maker of Samuel Adams, Rhonda Kallman has seen her share of success. Yet while she’s been to the top of the mountain, she’s also seen its nadir. Despite the ups and downs of her nearly three decades in the beverage business, she’ll tell you that there’s been one constant: there’s no substitute for entrepreneurship. Kallman‘s latest project, Boston Harbor Distillery, extends a career that began in 1984 when she partnered with Jim Koch to create the now iconic Samuel Adams brand. Her path from Sam to spirits included both remarkable success and a decade of adversity, forcing her to overcome several personal struggles and the failure of a new brewing venture. In an interview recorded at her distillery in Dorchester, Mass., Kallman spoke about the defining moments of her journey, her methods for identifying disruptive concepts, why authenticity is the key to marketing innovation and the words that lifted her during the most challenging point of her career. Also included in thi

Nothing says 4th of July like BBQ, fireworks and a special edition of Taste Radio. In this episode we highlight the insights and business lessons from four remarkable leaders who joined us on the podcast in the first half of 2018:JUST founder and CEO Josh Tetrick offered his take on systemic problems within the current food system and the singular operating principle that drives JUST’s mission. REBBL CEO Sheryl O’Loughlin spoke about the role of empathy and compassion in building successful teams and relationships, and why expressing vulnerability is a critical component of leadership. We also listened as Jagermeister CEO Jeff Popkin explained the importance of being authentic and transparent with consumers, and RXBAR co-founder and CEO Peter Rahal discussed the steps leading up to a major turning point for the brand -- one that is often credited for its remarkable success. Show notes: 2:11: You’ve Got Mail -- The hosts respond to emails sent in by Taste Radio listeners and answer questions about upcycling fo

How does an industry insider gauge the viability of up-and-coming trends? Well, if you’re Bill Weiland, you draw upon decades of experience... and you absolutely consult with your dogs. A veteran of the natural food business for nearly 40 years, Weiland is the founder and CEO of Presence Marketing, the largest independent broker for natural and organic brands in the U.S. He’s also the co-founder of BIGR Ventures, a growth equity fund focused on promising early-stage natural and organic products, and whose portfolio includes fast-growing brands REBBL, High Brew Coffee and Bonafide Provisions. In an conversation recorded at BevNET Live Summer 2018, we spoke with Weiland about cutting his teeth in natural foods, his perspective on how the industry has “grown up,” how he identifies disruptive brands and concepts and, as noted, why his dogs play such an important role in cultivating the product mix for Presence. Also in this episode: An interview with Alex Whitmore, the founder and CEO of premium chocolate maker T

When it debuted in 2005, Perfect Bar was a tough sell to retailers unfamiliar with the concept of a refrigerated protein bar. But Leigh and Bill Keith, who co-founded the brand along with four other siblings and developed the products based on a family recipe that uses healthier ingredients, slowly achieved traction for Perfect Bar through persistence and a focused business strategy. The brand is now carried at thousands of retail chains across the country and is the leader of the blooming set. We caught up with Leigh and Bill at NOSH Live Summer 2018 and discussed the company’s journey to become, in their words, a 13-year overnight success, and how intense sampling efforts and grassroots metrics were critical to the brand’s development. The British novelist and author William Thackeray is quoted as saying that “Successful people aren’t born that way. They become successful by establishing the habit of doing things unsuccessful people don’t like to do.” But what are those things, those habits? We’ll be asking

A disillusioned accountant quits his job and enters the coffee industry, where he builds a thriving direct-to-consumer business selling high-test coffee beans -- that’s the short take on Mike Brown, the founder and CEO of Death Wish Coffee. But there’s a longer tale to be told, and in this week’s episode we sat down with Brown, who launched Death Wish in 2012, to talk about his unconventional brand, which is promoted as “The World’s Strongest Coffee.” In our conversation, Brown discussed the company’s origins and early struggles, the evolution of its e-commerce strategy and approach to community-building, and the amazing story of how Death Wish scored a free Super Bowl ad. To pair with the coffee, we also have a serving of pancakes. While Aunt Jemima and Bisquick may be the two best known brands in what’s traditionally been a sleepy category, retailers aren’t sleeping on Birch Benders, which launched in 2011 and markets traditional and functional pancake mixes, including its best-selling Paleo variety. The fa

Even as one of the pioneers of the super-premium coffee set often referred to as “third-wave,” Blue Bottle founder James Freeman says he was never interested in being ahead of the curve. For Freeman, creating an innovative and lasting brand is “about working on the negative space.” Joining Taste Radio for a conversation in this week’s episode, Freeman explained how Blue Bottle has built a unique platform differentiated by ultra high quality products and service by “figuring out what is there and shouldn’t [be] rather than figuring out is not there and should be there”. The strategy has attracted a loyal consumer base, as well as a powerful strategic partner in Nestlé , which last year acquired a majority stake in the company for a reported $500 million. Listen to our full-length interview with Freeman, who also discussed the origins and development of Blue Bottle, his perspective on the premiumization of coffee and his vision for the future of the company. Also included in this episode: a conversation with Je

Behind the camera, Academy Award-winning director Steven Soderbergh has taken on all types of challenges in filmmaking, from shooting low-budget indie movies with a handheld camera to helming blockbuster franchise flicks starring some of Hollywood’s biggest names (the “Ocean’s Eleven” series). However, as he tells it, that’s nothing compared to running a spirits brand. “This is like shooting a movie every day for the rest of your life,” he said in an interview included in this episode of Taste Radio. “There’s just no pause button. And if you slow down, the person behind you with their brand is just going to run right over you.” Soderbergh is the creator of Singani63, a unique spirit distilled from grapes indigenous to the Andes Mountains of Bolivia. Previously a devoted vodka drinker, Soderbergh fell for singani while on location (in Bolivia) filming the movie “Che” in 2007 and felt compelled to bring it to the U.S. market. Technically defined as a brandy, singani is relatively unknown to American consumers a

Pretty much everyone has heard of Pirate’s Booty, the ubiquitous puffed cheese snack known for its quirky branding and eat-the-whole-bag appeal. If you’re in the food and beverage business, you might have heard of Robert Ehrlich, the creator of Pirate’s Booty. But to know the name is not necessarily to know the man. Inventive, eccentric, fearless, creative, and above all fun, Ehrlich has been extremely successful as a food entrepreneur; the sale of Pirate’s Booty netted him over $70 million. Money, however, hasn’t changed his passion for new and innovative ways to disrupt the food business. Inthis episode of Taste Radio, Ehrlich discussed what he’s learned from the Pirate’s Booty days, his approach to brand and product ideation, and why he may be creating new snacks until he’s 99 years old. Also in this episode: a conversation with Jim, Jake and Jordan DeCicco, the brothers and founders of Sunniva Super Coffee, a brand of functional coffee drinks enhanced with MCT oil and protein. While the DeCicco brothers h

When it comes to entrepreneurship, Clayton Christopher believes that “you can’t read the book; you gotta live it.” And live it he has; Christopher is best known as the co-founder of Sweet Leaf Tea, acquired by Nestlé Waters in 2011, and Deep Eddy Vodka, which just five years after its launch was sold to Heaven Hill Distilling for a reported $400 million. Yet even as a highly successful entrepreneur and investor, Christopher, currently the co-founder and managing director of private equity firm CAVU, has always looked beyond simply achieving a desired end result. In an interview included in this episode of Taste Radio, he urged business owners “to appreciate and cherish the journey,” a perspective that will yield a rare and valuable currency few will ever grasp. As part of our conversation, Christopher also delved into why he believes that “the need for human capital is greater than it’s ever been,” how board and management teams can most effectively work together, and why entrepreneurs should spend less time

If you are going to have the occasional indulgent dessert, at least make sure it’s worth indulging on. Greg Fleishman, a veteran CPG executive and co-founder of organic baking kit brand Foodstirs, has made that the simple guiding principle of Foodstirs, the organic baking kit brand he helped launch alongside co-founder Galit Laibow and actress Sarah Michelle Gellar in 2014. Launched as a direct-to-consumer subscription service before expanding into retail, the brand has set out to disrupt a sleepy baking mix category with innovative products that merge high-quality, sustainable ingredients and indulgent flavors. In an interview with the Foodstirs founders included in this episode of Taste Radio, Gellar explained that they view themselves as customers of the brand as much as owners, an outlook that’s shaped how Foodstirs considers innovation and ingredients. “I think we’ve elevated sourcing when it comes to baking,” Gellar said. “I feel very confident in saying there is no baking mix whose ingredients cannot o

Here’s a hypothetical question: What if we were to tell you that one could start a food company and in less than five years sell it for $600 million? Would that be something you’d be interested in? (That was a rhetorical question.) As unlikely as it sounds, that’s exactly what happened to Peter Rahal, the co-founder and CEO of RXBAR. Launched in 2013, RXBAR, which markets clean label protein bars, quickly became one of the fastest growing snack brands in the U.S. The company had net sales of approximately $120 million in 2017 and in October was acquired by the Kellogg Company for the aforementioned $600 million. We recently sat down with Rahal to discuss the incredible growth of RXBAR, including the decision that sparked a major turning point for the brand, and how being “miserably uncomfortable for the past five years” has helped him grow as a leader. Here’s another hypothetical question: what if you could buy a countertop appliance that would enable you to make RXBARs at home? How about one that could make

Courtney Reum wants food and beverage entrepreneurs to ask themselves one question: how can I make my company more ‘techable’? Reum is the co-founder of M13, a brand development and investment firm focused on “accelerating businesses at the nexus of consumer products, technology, and media.” Founded in 2016, M13 has investments in many well-known brands, including Lyft, Pinterest, Blue Bottle Coffee, Pressed Juicery and Snap. In an interview included in this episode of Taste Radio, Reum, who along with brother Carter launched M13 following the sale of their spirit brand Veev, spoke about his belief that the fundamentals for food and beverage business are evolving and, how companies can use technology to directly reach and better understand their consumers. “We’re getting so much data where it’s easier than ever to find your tribe, to get cohort data, that almost every brand its techable to some degree,” Reum said. Hear much more from Reum in our interview, including lessons from the rapid development of Veev,