Taste Radio

Take a stroll down the snack aisle of any grocery store in America and there’s a strong chance that you’ll spot a row of playfully designed pastel bags emblazoned with the words BOOM CHICKA POP in a large hot pink font. One could read the labels from across a room; according to Angie Bastian, the co-founder of better-for-you snack brand Angie’s Boomchickapop, that’s the point. “It’s our job to deliver good food, but let’s do something more than that,” Bastian said in an interview included in this episode of Taste Radio. “Let’s celebrate who we are. Let’s do it in a way that… reflects the simplicity and fun of the food.” Since Bastian and her husband Dan launched the company in 2001, it has evolved from a tiny operation selling kettle corn at farmers' markets and fairs to an ubiquitous retail brand with an estimated $100 million in sales in 2017. Success often yields suitors and last year Angie’s Boomchickapop was acquired by ConAgra Foods for $250 million. In an interview included in this episode of Taste Rad