Taste Radio

When it comes to entrepreneurship, Clayton Christopher believes that “you can’t read the book; you gotta live it.” And live it he has; Christopher is best known as the co-founder of Sweet Leaf Tea, acquired by Nestlé Waters in 2011, and Deep Eddy Vodka, which just five years after its launch was sold to Heaven Hill Distilling for a reported $400 million. Yet even as a highly successful entrepreneur and investor, Christopher, currently the co-founder and managing director of private equity firm CAVU, has always looked beyond simply achieving a desired end result. In an interview included in this episode of Taste Radio, he urged business owners “to appreciate and cherish the journey,” a perspective that will yield a rare and valuable currency few will ever grasp. As part of our conversation, Christopher also delved into why he believes that “the need for human capital is greater than it’s ever been,” how board and management teams can most effectively work together, and why entrepreneurs should spend less time