Taste Radio

When it debuted in 2005, Perfect Bar was a tough sell to retailers unfamiliar with the concept of a refrigerated protein bar. But Leigh and Bill Keith, who co-founded the brand along with four other siblings and developed the products based on a family recipe that uses healthier ingredients, slowly achieved traction for Perfect Bar through persistence and a focused business strategy. The brand is now carried at thousands of retail chains across the country and is the leader of the blooming set. We caught up with Leigh and Bill at NOSH Live Summer 2018 and discussed the company’s journey to become, in their words, a 13-year overnight success, and how intense sampling efforts and grassroots metrics were critical to the brand’s development. The British novelist and author William Thackeray is quoted as saying that “Successful people aren’t born that way. They become successful by establishing the habit of doing things unsuccessful people don’t like to do.” But what are those things, those habits? We’ll be asking