All Things Video

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin In this episode, we learn more about the first major live streaming platform: Justin.TV, which later became Twitch. We also explain the primary differences between live and video on demand (VOD) and share some predictions for the future of live digital broadcasting. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form...

This episode explains what YouTube considers a view. YouTube maintains a very stringent standard, defining a view as a user-initiated playback that fulfills its video completion rate requirements. We also reveal why the YouTube view counter occasionally freezes and why views can be removed from a video in certain circumstances. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepren

This episode explains the difference between owned, paid, and earned (organic) media as well as the three drivers of YouTube viewership: subscribers, search, and sharing. We offer suggestions to increase views from each component and recommend ways to leverage all three pillars for a comprehensive audience growth strategy. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur f

In this episode, special guest Thomas Kramer (Co-Founder & Head of Product, Paladin) shares strategies for growing an audience on YouTube and other online video platforms. He suggests applying video search engine optimization (SEO) techniques, maintaining a frequent upload schedule, and engaging viewers in conversation around your content. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech

This episode serves as an introduction to immersive video: virtual reality (VR), augmented reality (AR) and 360-degree or spherical video. We discuss the major players in each category, the potential applications, and the future of immersive video content and technology. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media

This episode examines the differences in production, formats, and distribution between traditional and digital video. We also discuss the central thesis of the online video revolution: that the resources of production have been democratized and online video platforms have, for the first time, established a two-way communication channel between creators and audiences. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABO

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode evaluates 4 content archetypes prevalent in online video: casual, professional, branded, and syndicated content. We discuss the creative force (individual vs. corporate) and intended audience size (small vs. large) for each type, and we draw parallels to demonstrate what each group can learn from the others. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next

In this episode, we learn about Content ID, YouTube's digital fingerprinting system to help creators and content owners protect their intellectual property. We explain the technology's fundamental mechanics, including the creation of reference files for automated matching, the application of policies (block, track, or monetize), and the dispute resolution process. We also assess the inherent limitations of Content ID and other digital fingerprinting solutions and emphasize the importance of manual claiming to complement automated matching. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation o

This episode provides an introduction to digital rights management (DRM), that is, the protection of intellectual property on online platforms. We discuss the Digital Millennium Copyright Act (DMCA), key legal doctrines like public domain and fair use, and digital fingerprinting technologies like YouTube's ContentID and Facebook's Rights Manager.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates!ABOUT THE HOSTJames Creech is an entr

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode explains how multi-channel networks (MCNs) make money -- from a revenue share of creators' platform earnings (advertising, subscription, and transactional monetization) and brand deals to talent management fees, commercial business revenue, film and TV projects, and original programming. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of...

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode breaks down how online video creators actually make money -- from platform revenues (AVOD, SVOD, and TVOD monetization opportunities) to brand dollars (sponsorships, integrations, influencer marketing campaigns, and branded entertainment) to external revenue sources (merchandise, affiliate marketing, and more). Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the ne

This episode offers an introduction to multi-channel networks (MCNs), media companies that represents online video creators. We discuss MCN strategies and business models, why creators choose to join a network, and what the future holds for these next-generation media companies. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digit

In this episode, special guest Thomas Kramer (Co-Founder & Head of Product, Paladin) explains the key differences between online video platforms. We discuss what constitutes a view on each platform and how to more accurately compare audience activity through standardized metrics like watchtime.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.Subscribe for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and

This episode provides an overview of YouTube advertising monetization -- what ad formats are available, how ads are served, and how creators make money. Learn more about the Google Sold, Partner Sold, and Auction inventory, the evolution of the AdWords and DoubleClick ad exchanges, and more.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digita

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page or Follow All Things Video on LinkedIn for the latest updates! In this episode, we offer a detailed explanation of the advertising industry value chain, from publishers and brands to agencies, networks, and programmatic ad exchanges like Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). We also provide an overview of advertising models, including CPM, CPC, CPA, and CPV pricing structures. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revol

Lee Essner is the President and COO of Jukin Media, a global entertainment company powered by user-generated video content. Jukin receives more than one billion monthly views across digital platforms and is the leader in discovering, acquiring, and curating the web's most compelling UGC videos for brands and media companies to license for commercial use.In this episode, Lee recounts his transition from a corporate attorney to an early-stage startup employee and later, founder of his own company. He offers advice for those in transactional roles who want to become operators, encourages entrepreneurs to be realistic (“hope should not be part of the strategy”), and reminds us that it’s just as important what you say “No” to than what you say “Yes” to. Finally, he predicts continued global growth in the online video industry and the transformative impact of VR and live streaming.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online vid

Brett Ulrich (Head of Engineering at AwesomenessTV) and Rico Moorer (VP Video at Blavity) share their experience building software at next-generation media companies. In this episode, we discuss the challenges in creating software for online video companies, particularly platform dependency for feature access and data availability. Brett and Rico offer tips for evaluating external vendors, handling software implementations, and avoiding product failures. They also highlight some of the industry’s existing technology gaps and predict the convergence of crowded product areas like SVOD, influencer marketing, and live streaming. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-for

In our first All Things Video News episode, we discuss online video’s impact on political and social justice issues. Online video services like Periscope and Facebook Live broadcast the Congressional sit-in, the death of Philando Castile, and the Orlando and Dallas shootings. And these social networks are now creating a forum for debate about gun control, the Black Lives Matter movement, and police brutality. We examine the role social platforms should play in how we receive and interpret news coverage, and finally we consider whether social influencers have a moral responsibility to urge their audiences to action.Hosts: Luke Wang & Jackie KoppellABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-for

Jonatan de Boer is the Managing Director of Dutch MCN Onlane. Jonatan is a serial entrepreneur who joined Mediakraft as Country Manager for the Netherlands in early 2013. Jonatan grew the Mediakraft Netherlands network to more than 160 creators until its acquisition by Dutch television producer Media Lane in April 2016 and subsequent rebranding as Onlane. In this episode, Jonatan explains key differences between American and European MCNs, namely investment, audience size, and global vs. local focus. He shares how he stays ahead of competitors at home and abroad and details his plans for expansion to Belgium and other Dutch speaking territories. Finally, we predict the rise of international MCN superpowers and the increasing control of Internet Service Providers in the new media economy. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders

Gabe Gordon is the Managing Partner of Reach, a creative agency dedicated to social video. Gabe has more than 10 years of experience building creative, integrated solutions for the world’s largest brands, including GM, the NFL, Nestle, and Walmart. Prior to founding Reach, Gabe worked as PepsiCo’s lead strategist for their branded entertainment partnership with The X Factor and spent over a decade at William Morris Agency and William Morris Endeavor Entertainment. In this episode, Gabe shares how brands approach social video and working with influencers. From advertisers’ thoughts on live streaming and the YouTube vs. Facebook debate to leveraging digital platforms’ real-time audience feedback, Gabe outlines strategies for branded content success. He also highlights opportunities and success stories for digital-first content creation, like Reach’s partnership with Jash to produce a video that performed so well online that the brand chose to feature it as a Grammy’s TV spot. Hosts: Sarah Ullman and James C