All Things Video

An Overview of YouTube Ad Monetization

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Synopsis

This episode provides an overview of YouTube advertising monetization -- what ad formats are available, how ads are served, and how creators make money. Learn more about the Google Sold, Partner Sold, and Auction inventory, the evolution of the AdWords and DoubleClick ad exchanges, and more.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digita